We manage, optimize and launch successful advertising campaigns in Google Ads
You can immediately call us or leave a request for a consultation.
Or read on to find out how our clients achieve record-breaking sales results at the lowest cost-per-click, while ranking first in Google Ads.
Official Google Certified Online Advertising Partner since 2010.
StarMarketing - professionals in Google advertising!
Our marketers and analysts of the Internet advertising department have been certified in Google Ads and Google Analytics and successfully promote projects in highly competitive niches in the markets of Ukraine, Europe and the USA.
Google Certified Partners
A gift of 10,000 UAH for advertising in Google Ads for new StarMarketing clients
Google contextual advertising with savings from 20 to 60% of your budget
The launch of Google advertising by our specialists allows you to save on average from 20 to 60% of advertising budget. Do you want to know how we do it? Leave a request for a consultation with our specialist
Contextual advertising Google Kiev: Prices 2023 and tariffs for maintenance
How much does an advertising management service cost? GOOGLE ADS
Google Kiev LITE advertising
Advertising management cost
Google Kiev PRO advertising
Advertising management cost
Google Advertising Kiev EXPERT
Advertising management cost
Moving from traditional Google Ads management to
PPC SMART has provided our clients with
Attraction of new clients
increase in revenues and profits
increase in repeat sales
increasing brand awareness
We have a successful track record of running contextual Google Ads in the following business niches:
- Tourism business and air tickets
- Real estate
- Furniture and doors
- Legal services
- Accounting services
- Construction organizations
- Construction equipment
- Residential complexes
- Forwarding and cargo transportation
- Political projects
- Mobile phones and accessories
- Beauty Salons
- Hotels and Hotels
- Sports clubs
- Ventilation and air conditioning
- Metal-plastic windows
- Textile products
- Bags and other leather goods
- Roofing companies
- Taxi Services
- and many others
Google contextual advertising: StarMarketing clients
Online store of doors and accessories
Construction and equipment for swimming pools
Why is Google contextual advertising in StarMarketing so effective in terms of price / quality ratio?
1. Marketing research before advertising launch
On average, about 74% projects in the market suffer losses in the first month of advertising.
How to launch Google advertising so that you can earn from the 1st month of advertising?
Take the time to do thorough market research and develop an effective advertising strategy.
This is the key to a successful start and separation from competitors.
Marketing research consists of:
- A comprehensive study of your business through a brief, survey, communication, website and any information available about you on the Internet.
- Studying your offline and online competitors, their competitive advantages, which they focus on in their advertising messages and on the site.
- Research their Google advertising strategy.
- Determine the competitive advantages and benefits to be bid on in Google Ads.
Such a thorough and painstaking approach takes time and we will always have that time for your project.
The results of such a study are the foundation for developing an effective advertising launch strategy.
2. Developing a Google Ads Strategy
If you are familiar with Google Ads, then you probably know how many opportunities Google Adwords offers.
But what to do with these opportunities, because there is not enough money for everything?
Google Ads has some advertising features in Adwords that will give quick results in a short time, others will give results in the medium term, and some will even be unprofitable for your business.
The strategy just allows you to understand what you should use and what not; which campaigns, in what order and when to run.
The strategy in this case is a clear developed plan of action to achieve the main strategic goal.
The strategic goal is determined by comparing your business goals with our market research. As a result, a clear, measurable and understandable goal is formed with a list of necessary tools and methods of advertising.
And the action plan is a list of different types of advertising planned in stages for all your products and services, indicating priorities and indicating what should not be sprayed on initially.
For each of your products, we will develop the most optimal chain of advertising tools so that the result is enhanced by the synergy effect (for example, when 1 + 1 + 1 = 5).
3. Smart remarketing
For more than a month you have been haunted by a banner advertising a product that has not been needed for a long time and it annoys you?
Such ill-conceived and intrusive Google advertising causes irritation and anger in 90% people.
Do you want to avoid this? Remarketing has to be smart!
On each of our projects, we make sure to break the Google remarketing audience into more than 80 lists: by time, by geography, by referral source, by product categories, by goals achieved, by products purchased, etc.
Next, we build a strategy for point work with each of the lists. A specific specific ad is developed for each audience.
Active display of banners is necessary only in the first 1-3 days from the moment of visiting the site, then the number of daily impressions must be gradually reduced.
All this improves CTR, increases conversion and significantly reduces the cost of an attracted client.
4. Launch by selling keywords
Are your budgets smaller than Rozetka and Epicenter? Don't waste your money. Run ads on selling keywords first.
Sales keyword conversions are higher than regular ones by more than 40%.
Sellers are keywords that contain a word that indicates a clear intention to make a purchase. For example, “buy”, “order”, “order”, “delivery”, “price”, “online store”, “book” or words with toponyms of cities, etc.
General queries without any selling additive are more often informational, by which they are looking for general information about the product, but are not yet ready to buy it.
Only after achieving the maximum profit, according to the selling words, you should include general queries.
5. Google ads with careful selection of negative keywords
Due to poor performance with negative keywords “go nowhere”, Google budget goes from 20% to 60%!
How can you avoid unwanted clicks on ads? Only by carefully weeding them out through lists of negative keywords.
For each project, we select keywords before the start, break them into lists, and make sure that these lists are added to each campaign and ad group.
For many campaigns, the easiest way is to run ads and, in fact, non-targeted clicks, add these unnecessary queries to negative keywords. Novice or non-professional Google specialists often do this.
But with this approach, the client always pays for each non-targeted click, and this at the beginning of advertising can exceed ½ of the monthly budget!
We are categorically against this. Negative keywords require no less careful work than keywords.
Our specialists will select all possible negative keywords for you even before the launch. This will block ads for words that will be inappropriate for your business, and will give you monthly savings from 20 to 60% of your budget.
6. Google Ads Using Sniper Ads
Do your competitors have big budgets and is it hard for you to compete with them?
Using "sniper" ads, you can outperform competitors in individual segments with smaller budgets.
We call sniper ads those ads that hit exactly the needs of your target audience.
To create these ads, you should create a list of benefits and needs for each ad group. After that, develop several individual ads, the text of which will contain the most important benefits and needs.
This takes 4 times as much time to create and prepare ads, but gives a very high CTR and provides a low cost per click due to the high relevance of ads.
7. Using all the functionality of Google Ads
Do you want to outperform your competitors and profit from Google Ads?
Standard settings in a competitive theme will not be enough. All possibilities must be used.
To fully study all the functionality of Ads, a Google advertising specialist spends more than 2 years. These are the experts who will work on your advertising.
Choosing the right time to show ads, adjusting bids by day of the week, increasing bids for high-converting regions, boosting your audience through Gmail ads, separately managing conversion costs on mobile devices, and much more, we will apply to increase your sales and reduce the cost of conversion.
All our specialists regularly take exams at Google, have official certificates and undergo corporate training on all advertising and marketing innovations in Google Ads.
With our experts you will get the best possible result!
8. Refinement, optimization of the UI / UX of the site and the creation of landing pages
Want to get more customers for the same cost? Optimize your site and create the necessary landing pages.
Working with us, you will regularly receive recommendations for improving landing pages and creating missing ones, which will help increase the conversion rate by 30%, 60%, and in some projects even by 145%!
Our specialists are not only experts in advertising, but also have extensive experience in developing and finalizing websites.
Combining experience in design, creation and further advertising, we have a unique competence that other companies do not have.
Thanks to this, we can not only give very valuable advice on improving your site, but also quickly and inexpensively make the necessary changes. This will increase sales without any increase in the budget.
9. Lower cost per click
Want to be in first place and pay less per click than those below you?
Reducing the cost per click is achieved through a high Quality Score and Optimization Score, but not everyone knows how to achieve high rates.
The maximum score can only be obtained with a relevant ad, a high expected CTR, and a quality landing page.
In each account, we achieve the best relevance by carefully segmenting ad groups and compiling at least 3 ads per group, fine-tuning all extensions in ads for a high CTR, finalizing all landing pages, etc.
This forces us to do a lot more work than other companies. But in the end, our clients pay an average of 20-40% less per click.
What will you get by working with StarMarketing?
Account access in advertising and analytics
We always take a position of maximum openness in all works.
As our client, you will have access to your Google Ads and Google Analytics accounts.
All payments, all expenses - you will see a complete picture of the movement of all your money, and you will not have a single doubt about the effectiveness of the funds used.
Instant changes to ads
Out of stock? Got a new product? Need to notify about a new promotion or holiday discount?
We make any changes to advertising as quickly as possible.
All you need is to send the information in a form convenient for you and after a few minutes you will be able to see the changes made to the ad.
Timely notification of the end of the budget
Do you want to avoid idle advertising due to untimely replenishment?
With us, this will not happen to you. Automatic tracking of daily balances provides timely notification of the need for replenishment.
We will notify you in a form convenient for you and your advertising will never stop.
Disabling ads when the site is not working
Hosting down? Leg site? Did you get a DDoS attack?
As soon as your site is unavailable, our automated programs will immediately disable all ads until it is fully restored.
Each of your pennies allocated for contextual advertising will be saved and spent only on attracting customers.
Interactive reports in Google Data Studio / Lucid Studio
Do you want to receive reports in a simple and convenient form with the construction of the entire sales funnel that combines all sources of advertising?
Thanks to the latest Google Analytics 4 analytics and Google Lucid Studio reporting, you will have access to complete data on your advertising campaigns in the most convenient way, both online and in PDF report format.
Experience and knowledge gained in large projects
Specialists of the StarMarketing contextual advertising department have successful experience in advertising not only in Ukraine and the CIS countries, but also in Europe, Turkey, African countries and America.
Our experience and knowledge allow us to effectively advertise both for sites with budgets of UAH 5,000, and with budgets over $100,000.
Recommendations for improving results
Don't want to stop there? Feel like you can achieve more?
With our specialists, you don’t have to think about this, because we ourselves will always offer you various profitable opportunities for the further growth and development of your project.
The main thing is to have time to implement all our recommendations and you will very quickly become a leader in your business segment!
Technologies used in Google contextual advertising
Our publications on the topic: GOOGLE CONTEXT ADVERTISING
- What is contextual advertising Google Ads: types, cost and benefits of advertising in Google
- What determines the quality score in contextual advertising and how it affects the cost per click
- Advertising tax in Ukraine 2022-2023 on Google, Instagram, Facebook. Who pays and what to do?
- 10 Secrets to Reduce Cost per Click by Increasing Quality Score
- Google Merchant Center: what is it and how to work with it
- The Google Display Network (GDN) - Opportunities and Strategies to Use
- What's new in Google Ads advertising in 2020
- Stop feeding Google Ads!
- Google AdWords mobile advertising: non-obvious opportunities
- Automatic change of rates in Google AdWords depending on the weather
- Create a Google My Business account
- Should I agree with Google Adwords when choosing a bid?
- The 14 Most Important Metrics in Internet Marketing
- 11 Goals Every Internet Marketer Should Know About!
- 3 secrets of geotargeting in Google Adwords
- 7 questions to ask a contextual advertising agency. Client's guide.
- Google Secrets: What Does It Know About Us?
- How to learn contextual advertising from scratch. Confession of an SEO
Advertising Google Prices (Kiev, Ukraine)
|Internet advertising tariff 2023||Cost per month|
|Contextual advertising Kiev Lite||from 7900 UAH/month|
|Contextual advertising Kiev Pro||from 10900 UAH/month|
|Contextual advertising Kiev Expert||from 14900 UAH/month|
Google Ads FAQ
Why order advertising in Google Ads❓
How much does it cost to advertise my site in Google Ads❓
The total cost of your advertising campaign consists of the Google budget (from UAH 5000) and the agency commission for advertising management (from UAH 7900 to UAH 14900).
For an accurate forecast of the cost of online advertising for your site, please leave a request on our website
How many leads/orders will I get when ordering ads on Google❓
⭐The level of competition in your topic: the higher the competition, the more expensive the cost of a click on Google
⭐The current state of your site: if your site is not well developed, then the effectiveness of advertising is reduced due to the low conversion rate of the site
⭐Qualities of advertising campaign optimization
For an individual forecast of leads/orders, please leave a request on our website
Can I pay for clicks in Google Ads in a non-cash form?
⭐Why StarMarkering is better than others❓
What is the procedure to get started?
1. Concluding an agreement to manage your advertising
2. We create an advertising campaign in the Google Ads account.
3. We coordinate the advertising strategy with you: ads, words, all creative, etc.
4. You top up your Google ad account
5. Launching an advertising campaign and getting new customers
Launch time: from 1 to 10 days