Professional online store advertising in Ukraine: Google advertising, SEO, social media advertising…

Individual consultation on advertising your online store

    FEATURES OF GOOGLE ADVERTISING FOR ONLINE STORES

    • More than 11 years of experience in promoting online stores. Ready-made developments/strategies to get the maximum result from the 1st month
    • Setting up and managing smart campaigns based on machine learning in Google Ads and Google Merchant
    • Analysis of the competitive environment: semantics/announcements of competitors, typical composition of sites, commercial factors, etc.
    • The basis of everything is the correct setting of goals and priorities of the advertising campaign. We always pay special attention to this.

    PECULIARITIES OF SETTING UP TARGETED ADVERTISING IN SOCIAL NETWORKS FOR ONLINE STORES

    • Compilation of all portraits of target users
    • Drawing up a promotion strategy for each category of goods and / or each product
    • Identification of the “pains” of the target audience and compiling the most accurate advertisements for the “pains” of the customer
    • Initial optimization of targeted advertising by an experienced SMM-targetologist based on the experience of running online stores on various topics on Facebook/Instagram
    • Connecting machine learning scripts to Facebook/Instagram to improve results
    • Consistently high results

    Creation and integration of communities on the site

    WEBSITE IMPROVEMENTS AND TO OPTIMIZE ONLINE STORE CONVERSION

    • Catalog restructuring taking into account the interests of the audience
    • Price positioning, Calculator for calculating the cost of goods and services
    • Multilingual site and geographic segmentation and site optimization for the target audience
    • Refinement of the basket: modules for online payment, deliveries, etc.
    • Capture forms, online consultant


    ADVANTAGES OF GOOGLE ADVERTISING INTERNET STORE:

    • launch in 1-2 days
    • fast results and budget flexibility
    • stable guaranteed result
    • recommended channel for promotion of seasonal products, because you can flexibly manage your advertising budget from month to month, increasing it during the “high demand” period and decreasing it during the “low demand season” for goods/services

    FLAWS:

    • relatively high cost of a visitor/lead, subject to high competition
    • the need to pay for each transition to the site from advertising

    The cost of advertising on Google Full construction

    from 14900 UAH

    per month

    BENEFITS OF SEO OPTIMIZATION ONLINE STORE:

    • the largest channel in terms of the number of potential target audience (commercial requests + information requests)
    • lowest visitor cost
    • SEO work improves the quality of the site, which improves % site conversions => sales across all online channels
    • the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors

    FLAWS:

    • long time to get the first results (up to 6 months)
    • dependence of the result on third parties (Google and others significantly change the algorithms 3-4 times a year)

    The cost of SEO promotion of an online store Full construction

    from 19900 UAH

    per month

    The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make for you a free estimate of the cost of promotion in your niche.

    ADVANTAGES OF TARGETED ADVERTISING ONLINE STORE ON FACEBOOK/INSTAGRAM:

    • launch in 3-5 days
    • low cost per lead/visitor/sale
    • fast results and budget flexibility
    • stable guaranteed result
    • recommended channel for promotion of seasonal construction services, since you can flexibly manage your advertising budget from month to month, increasing it during the “high demand” period and decreasing it during the “low demand season” for goods/services

    FLAWS:

    • the conversion from calls to sales is lower than in other promotion channels, but the lead itself is cheaper
    • the need to pay a monthly advertising budget

    Cost of targeted advertising Full construction

    from 24900 UAH

    per month


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          Launch of two advertising channels: Google Ads + Targeted Facebook ads with minimum effective budgets.

          MEDIPLAN LITE ADVERTISING
          1 month
          2 month
          3 month
          Contextual advertising in Google
          350$
          350$
          350$

          Target advertising on Facebook
          375$
          375$
          375$

          Forecast of applications (leads), per month
          ~15-70
          ~30-80
          ~40-100

          Turnkey cost
          725$
          725$
          725$

          Launching search SEO promotion on Google with a minimum effective budget.

          MEDIPLAN LITE: ONLY SEO
          1 month
          2 month
          3 month

          SEO site promotion in Google
          350$
          350$
          350$

          Forecast of applications (leads), per month
          ~5-20
          ~10-30
          ~20-40

          Launch of all three advertising channels: SEO promotion on Google, Google Ads and Targeted advertising on Facebook with minimally effective budgets.

          MEDIPLAN LITE SEO+PPC+SMM
          1 month
          2 month
          3 month
          Contextual advertising in Google
          350$
          350$
          350$

          Target advertising on Facebook
          375$
          375$
          375$

          SEO site promotion in Google
          350$
          350$
          350$

          Forecast of applications (leads), per month
          ~20-80
          ~40-100
          ~55-150

          Turnkey cost
          1075$
          1075$
          1075$

          Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to secure a good position in the market.

          MEDIPLAN PRO
          1 month
          2 month
          3 month
          Contextual advertising in Google
          500$
          500$
          500$

          Target advertising on Facebook
          500$
          500$
          500$

          SEO site promotion in Google
          500$
          500$
          500$

          Forecast of applications (leads), per month
          ~30-120
          ~60-150
          ~75-175

          Turnkey cost
          1500$
          1500$
          1500$

          Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to achieve market leadership.

          MEDIPLAN EXPERT
          1 month
          2 month
          3 month
          Google Ads
          2000$
          2000$
          2000$

          Facebook/Inst Advertising
          1000$
          1000$
          1000$

          Website SEO on Google
          1500$
          1500$
          1500$

          Forecast of applications (leads), per month
          ~300-900
          ~500-1100
          ~550-1500

          Turnkey cost
          4500$
          4500$
          4500$


          In Ukraine, there are many types of advertising available for online stores that can help increase brand awareness and sales. Some of them:

          • Search advertising (PPC)

            Search advertising is advertising on search engines (such as Google) based on keywords that are related to your products. You pay for every click on an ad. This is an effective way to drive traffic to your website.

          • Advertising in social networks (SMM)

            Social media advertising allows you to promote your brand on social media. You can customize ads based on the interests, behaviors, and demographics of your potential buyers.

          • Retargeting

            Retargeting is a way to reach people who have already visited your site but haven't made a purchase. You can set up ads that will be displayed on other sites that your potential buyers have visited.

          • Email marketing

            Email marketing is a way to reach your customers through email. You can use email marketing to attract new customers, build brand awareness, and increase sales.

          • Content Marketing

            Content marketing is all about creating valuable and informative content that will engage your potential buyers. This can be in the form of articles, videos, infographics, etc.

          • Influence Marketing

            Influence marketing is collaborating with bloggers and influencers to promote your brand and products. You can use their popularity and the trust they have with their audience to promote your brand and products.

          The choice of the type of advertising depends on the characteristics of your audience, budget, goals and expected result. Often several types of advertising are combined to achieve maximum sales results.


          Google Ads provides several tools that can be useful for online stores:

          • Ad extensions - allow you to add additional information to ads, such as address, phone number, links to other pages of the site, etc.
          • Retargeting - allows you to show ads only to users who have already visited your site or performed some action on it.
          • Google Shopping is a tool that allows you to display images and prices of your products in Google search results, which can increase your listing's appeal and bring more potential customers to your site.
          • Search campaigns - allow you to show ads in Google search results when a user searches for products related to your business.
          • Google Analytics is a free tool to analyze the traffic on your website. It allows you to track how many visitors you have on your site, how they interact with your site, where they came from, etc.
          • Google Tag Manager is a tool for managing tags on your website. It allows you to install and configure many marketing and analytics tools without changing the website code.
          • Google Optimize is an A/B testing tool.

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            Alexander
            project manager