Promotion and advertising of beauty salons
We offer turnkey promotion of your beauty salon, cosmetology, laser hair removal studio. We have over 15 years of experience specializing in a full range of services to attract target customers in various niches including beauty salons, cosmetology, laser hair removal studios.
INDIVIDUAL CONSULTATION FOR YOUR BEAUTY SALON, COSMETOLOGY CENTER
1. TECHNICAL PECULIARITIES OF BEAUTY SALON PROMOTION
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- Local SEO: Emphasize promotion within your region or city.
- Content Optimization: Create articles and blogs on the services you provide using keywords.
- Reviews: Encourage customers to leave positive reviews on your website or Google Maps.
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- Geo-targeting: Customize your ads to target audiences in your region or city.
- Use Remarketing: Re-target your website visitors.
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- Visualization: Beauty salons and cosmetology are based on external results, so photos and videos must be of high quality.
- Interactivity: Organize contests, promotions and webinars.
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- Frequency of publications: Update content regularly to showcase new treatments, promotions and tutorials.
- Feedback: Respond to your customers' feedback, questions and comments.
- Mobile optimization: Make sure your site displays correctly on mobile devices.
- Online enrollment: Provide an online booking option on your website.
- Clear description of services: Provide detailed information about each service, including cost and duration.
- Gallery of works: Give clients a chance to see the results of your work.
- Feedback section: Allow your customers to share their experience with you.
- Blog: Publish articles on beauty, health and grooming topics. This will help to attract traffic and connect with your audience.
- SEO:
- Cost per lead: $5 to $50. SEO is a long-term investment and its value can vary depending on competition, geography and quality of optimization.
- Google ads:
- Cost per click: from $0.50 to $5.
- Cost per conversion (lead): $10 to $100Depending on the quality of advertising, site conversion and competition.
- Social media advertising:
- Cost Per Display (CPM): $0.50 to $5.
- Cost per click (CPC): from $0.20 to $3.
- Cost per conversion (lead): $5 to $50Depending on targeting, quality of advertising content and audience activity.
2. Advertising of Beauty Salon, Cosmetology, LASER EPILATION STUDIO and its TYPES
GOOGLE ADVERTISING for a beauty salon
GOOGLE ADVANTAGES FOR BEAUTY SALON:
- launch in 1-2 days
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal construction services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand".
FLAWS:
- relatively high cost per purchase/visitor/lead, subject to high competition
- the need to pay for each transition to the online store from advertising
The cost of advertising on Google Full construction
from 19900 UAH
per month
SEO PROMOTION OF BEAUTY SALON
ADVANTAGES OF SEO PROMOTION OF A BEAUTY SALON:
- the largest channel in terms of the number of potential target audience (commercial requests + information requests)
- lowest visitor cost
- SEO works improve the conversion rate of the online store, which improves % site conversions => sales across all online channels
- the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors
FLAWS:
- long time to get the first results (up to 6 months)
- dependence of the result on third parties (Google and others significantly change the algorithms 3-4 times a year)
Cost of SEO website promotion Full construction
from 19900 UAH
per month
The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make a free estimate of the cost of promotion in your niche for you.
BEAUTY SALON ADVERTISING IN SOCIAL NETWORKS
ADVANTAGES OF TARGETING BEAUTY SALON ADVERTISING ON FACEBOOK/INSTAGRAM:
- launch in 3-5 days
- low cost per lead/visitor/sale
- fast results and budget flexibility
- stable guaranteed result
- You can flexibly manage your advertising budget from month to month
FLAWS:
- the conversion from requests to sales is lower than in other online promotion channels, but the lead itself is cheaper
- the need to pay a monthly advertising budget
Cost of targeted advertising Full construction
from 24900 UAH
per month
3. OUR PORTFOLIO: ADVERTISING A BEAUTY SALON, LASER EPILATION STUDIO, COSMETOLOGIST, etc.
4. COST OF ADVERTISING BEAUTY SALONS, COSMETOLOGY, LASER HAIR REMOVAL. MEDICAL PLAN FOR THE FIRST 3 MONTHS
Launch of two advertising channels: Google Ads + Targeted Facebook ads with minimum effective budgets.
Launching search SEO promotion on Google with a minimum effective budget.
Launch of all three advertising channels: SEO promotion on Google, Google Ads and Targeted advertising on Facebook with minimally effective budgets.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to secure a good position in the market.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to achieve market leadership.