Local SEO website promotion and optimization Google My Business

Local SEO website promotion: some of our work

Local SEO website promotion from StarMarketing: what works are included

Website promotion using local SEO (Search Engine Optimization) from StarMarketing may include a number of works and strategies aimed at increasing the visibility of your website in search engines for the local market. Here are some of the jobs that can go into local SEO:

1. Keyword and competitor analysis:

   Research keywords that are related to your niche and your business location. Analysis of competitors to determine the most effective strategies.

2. Local SEO content optimization:

   Creation of quality content, including pages with information about your business, services and products. Content optimization using relevant keywords, titles, meta tags and descriptions.

3. Optimization of local listings:

   Create and optimize your business profiles on local online directories and services such as Google My Business, Bing Places, Yelp, and more. Provide accurate and consistent information about your business, including address, phone number, business hours, and customer reviews.

4. Local link strategy:

   Building quality backlinks from local sources such as local business directories, communities, blogs and news sites. This helps build your site's authority in local search queries.

5. Mobile experience optimization:

   Make sure your site is responsive on mobile devices and has fast page loading. Mobile optimization is becoming more and more important for local SEO as many users search for business information through mobile devices.

6. Local reviews and ratings:

   Actively manage reviews and ratings for your business across platforms including Google, Yelp, Facebook and more. This helps improve the reputation of your business and attract more customers.

7. Local Schema Markup:

   Embedding structured data (schema markup) on your site to help search engines better understand information about your business, such as address, hours of operation, contact details, and more.

8. Local SEO position monitoring and analytics:

   Tracking performance metrics such as search engine rankings across cities, organic traffic, conversions, and other metrics. This allows you to measure the results of your efforts and make adjustments to your promotion strategy.

These are just some of the jobs that can be included in StarMarketing's local site SEO. Specific work will depend on the characteristics of your business, location and promotion goals.

The cost of local website promotion by region:

Promotion and advertising Google My Business: what works are included

Google My Business promotion and advertising includes a range of activities and strategies to improve your business's visibility on the Google search engine and attract more customers. Here are some of the key jobs that can go into Google My Business promotion:

1. Creating and optimizing a Google My Business profile:

   The first step is to create a profile for your business on Google My Business. We fill in all available fields, provide accurate data about your business, including name, address, phone number, hours of operation, and more. We make sure that all information is up-to-date, complete and consistent with your brand identity.

2. Manage Google My Business reviews and ratings:

   Reviews and ratings play an important role in the decision making of potential customers. We respond to feedback from customers, especially negative ones, and strive to maintain positive customer interactions. We also encourage users to create new reviews.

3. Keyword Optimization in Google My Business:

   We research keywords that potential customers might use when searching for a business like yours. Include these keywords in your business description and other relevant profile fields. This will help improve the visibility of your business in Google search results.

4. Adding photos and videos to Google My Business:

   We add high-quality photos and videos that reflect your business, products, services and atmosphere. This will help grab the attention of users and create a positive impression of your business.

5. Tracking and Analytics in Google My Business:

   We use Google My Business analytics tools to track user activity, profile views, website clicks and other metrics. Monitoring positions in Google at different points of the city/location (map of local positions). This will allow you to measure the effectiveness of your marketing efforts and make adjustments to your promotion strategy.

6. Integration of Google My Business advertising with Google Ads:

   Linking your Google My Business profile with Google Ads for maximum efficiency. We may use information from your Google My Business profile in Google Ads and vice versa.

7. Extending the functionality of Google My Business:

   Google My Business has a number of additional features, such as creating posts, publishing promotions and events, adding an FAQ, etc. Update your profile regularly and use these features to attract attention and retain customers.

These are just a few examples of the work that can be included in the promotion and advertising of Google My Business. Depending on your specific needs and budget, you can tailor your promotion strategy to suit your business.