SMM promotion of an online store on Instagram

How to create an online store on Instagram?

1. Create an Instagram business account if you don't already have one. To do this, go to your account settings and select "Switch to Business Profile". Then follow the instructions to complete your business information.
2. Add a buy feature to your Instagram profile. To do this, you need to connect your account to the Facebook page, provide payment details and go through the verification procedure.
3. Create a product catalog on your Facebook page. This can be done through a special service Facebook Business Manager. In the product catalog, you can add photos, descriptions and prices for your products.
4. Add products to your Instagram profile. To do this, go to your business account settings and select "Add products". Then select products from your Facebook catalog.
5. Post your products using hashtags and product tags. This will help increase your store's visibility on Instagram and attract more shoppers.
6. Take orders and process payments. When the buyer selects a product and clicks on the "Buy" button, he goes to the checkout page, where he enters his data and selects the payment method.
7. Send goods to customers. After you have received the payment, send the goods to the buyer. This is usually done through courier services or postal services.
8. Evaluate the results and improve your store. Analyze sales and customer reviews to optimize your business and improve the quality of service.

Creating an online store on Instagram requires certain skills and knowledge in the field of social media and e-commerce. If you do not have experience in this area, it is recommended to seek help from specialists or take special courses and training.

How much does it cost to advertise an online store on Instagram?

• Purposes of advertising. If you just want to increase the number of followers on your page, the cost will be lower than if you want to increase the number of sales.
• The number of advertisements. The more ads you place, the higher the cost of advertising will be.
• Geographic location. The cost of advertising on Instagram may vary depending on the geographic location of your target audience. For example, the price of advertising in large cities may be higher than in small ones.
• Market competition. If your niche is very competitive, the cost of advertising may be higher.
• Typically, the cost per 1,000 impressions (CPM) of an Instagram ad starts at $2-$3 and can reach several tens of dollars, depending on the above factors. The minimum budget for an Instagram ad campaign is $10 per day. However, to achieve results, you may need a larger budget.
• In addition, it is important to consider that the cost of advertising may vary depending on the time of year, demand for goods and other factors.