Promotion of medical clinics on the Internet: advertising of dentistry, aesthetic medicine, plastic surgery, orthopedics, private clinics
We offer comprehensive turnkey promotion of your website for medical services and products. We have been specializing in a full range of services to attract targeted customers for medical businesses for over 15 years.
CUSTOMIZED CONSULTATION FOR YOUR MEDICAL BUSINESS
consult
PAGE NAVIGATION:
- Technical peculiarities of promoting medical clinics and medical products on the Internet
- Online channels for promotion of medical services and goods
- Our experience in promoting medical clinics, dentistry, aesthetic medicine
- Recommended strategies for promoting medical services and products (5 media plans)
1. TECHNICAL PECULIARITIES OF PROMOTION OF SITES OF MEDICAL GOODS AND SERVICES ON THE INTERNET
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- Keyword Specificity: Medical topics require a precise approach to keyword selection, taking into account scientific terms, synonyms and popular patient queries.
- Quality Content: The need to provide accurate and verified medical information. It is important that the texts are written by experts in the field.
- The importance of backlinks: It is recommended to obtain references from reputable medical resources and portals.
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- Restrictions on medical advertising: Google has strict requirements for advertising medical products and services. Not all drugs and services can be advertised.
- Selection of precision inquiries: For advertising, it is important to accurately match the query with the service or product being provided.
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- Visual Limitations: Some images may be considered "sensitive content" and may be prohibited for advertising.
- Audience Segmentation: Customize smm ads with age, gender, and interests to better engage patients.
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- Professional Design: A quality and professional profile design is important for patient trust.
- Reviews and Recommendations: Having real patient reviews can increase the credibility of a medical facility or product.
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- Mobile Adaptation: Most users search for medical information from mobile devices.
- Having clear contact information: The ease of making an appointment or purchasing a product directly affects conversion rates.
- Fast loading site: Page load time should be minimized, as long loading times can scare away potential customers.
2. CHANNELS FOR PROMOTION OF MEDICAL CLINICS AND COMPANIES ON THE INTERNET
CONTEXTUAL ADVERTISING OF MEDICAL WEBSITES IN GOOGLE ADS
THE BENEFITS OF GOOGLE ADVERTISING FOR MEDICAL SERVICES:
- launch in 1-2 days
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal medical services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand" for goods/services.
FLAWS:
- relatively high cost of a visitor/lead, subject to high competition
- the need to pay for each transition to the site from advertising
The cost of advertising on Google Full construction
from 14900 UAH
per month
SEARCH SEO PROMOTION OF MEDICAL WEBSITES
ADVANTAGES OF SEO PROMOTION OF MEDICAL CLINICS:
- the largest channel in terms of the number of potential target audience (commercial requests + information requests)
- lowest visitor cost
- SEO work improves site conversion, which improves % site conversions => sales across all online channels
- the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors
FLAWS:
- long time to get the first results (up to 6 months)
- Dependence of the result on third parties (search engines Google, Bing significantly change algorithms 3-4 times a year)
Cost of SEO website promotion Full construction
from 14900 UAH
per month
The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make a free estimate of the cost of promotion in your niche for you.
TARGETED ADVERTISING OF MEDICAL WEBSITES IN SOCIAL NETWORKS
ADVANTAGES OF TARGETED ADVERTISING OF MEDICAL CLINICS AND WEBSITES ON FACEBOOK/INSTAGRAM:
- launch in 3-5 days
- low cost per lead/visitor/sale
- fast results and budget flexibility
- stable guaranteed result
- You can flexibly manage your advertising budget from month to month
FLAWS:
- the conversion from requests to sales is lower than in other online promotion channels, but the lead itself is cheaper
- the need to pay a monthly advertising budget
Cost of targeted advertising Full construction
from 24900 UAH
per month
3. our experience in promoting medical clinics, dentists, etc.
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Website of the Department of Interventional Cardiology of the Odessa Regional Clinical Hospital -
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4. COST OF ONLINE PROMOTION OF MEDICAL SERVICES AND PRODUCTS. STRATEGIES and MEDIPLANES.
Launching two advertising channels: Google Ads + Targeted Facebook ads with minimal effective budgets.
Google advertising cost: $350 per month.
Facebook targeted advertising cost: $375 per month.
Forecast of applications (leads/calls/orders): ~40-100/month.
Total cost: 725$/month
Average cost per lead (CPL): ~8-20$
Launch search engine SEO promotion in Google with minimum effective budget.
Google search engine optimization cost: 500 $ per month.
Requests forecast (leads/calls/orders): ~50-100/month.
Average cost per lead (CPL): ~5-15$
Launch of all three advertising channels: SEO promotion on Google, Google Ads and Targeted advertising on Facebook with minimally effective budgets.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to secure a good position in the market.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to achieve market leadership.