Advertising of private schools, language courses, educational platforms from StarMarketing
We offer turnkey, comprehensive promotion of your education business. We have over 15 years of experience specializing in a full range of services to attract targeted customers in various fields, including education, schools, universities.
INDIVIDUAL CONSULTATION FOR YOUR PROJECT
1. TECHNICAL FEATURES OF ADVERTISING EDUCATIONAL SERVICES (SCHOOL, LANGUAGE COURSES, UNIVERSITIES) IN THE INTERNET
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SEO-Optimization of Educational Website:
Keywords:
Research: Use tools like Google Keyword Planner to research the keywords potential students use when searching for courses and educational programs.
Integration: Integrate these keywords into titles, meta tags, course descriptions, blogs and other texts on the site.
Content:
Quality and Relevance: Create high quality, informative and relevant content that responds to the needs and interests of your target audience.
Blog: Update your blog regularly with articles on current topics in the education field.
Technical SEO Optimization:
Mobile Optimization: Make sure the site works well on mobile devices.
Load Speed: Use tools like Google PageSpeed Insights to improve your site's load speed.
Improve UX: Optimize your site's navigation and structure to improve user experience (UX).
External SEO Optimization:
Backlinks: Get quality backlinks from reputable educational and informational resources.
Social Media: Actively utilize social media to attract traffic and improve website visibility.
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Objectives and Target Audience for Schools and Courses
Goal Setting: Increase brand awareness, attract new students, increase engagement and interactivity with target audience.
Target Audience: Students, professionals looking to upgrade their skills, and parents looking for educational opportunities for their children.
Content Strategy for Education
Informative Content: Publish information about courses, programs, benefits of training and alumni success.
Success Stories: Stories of alumni and their accomplishments after training.
Interactive Content: Polls, quizzes and games to increase audience engagement.
Visual Appearance: Attractive and colorful images, infographics, videos and storizas.
Live broadcasts and Webinars: Organization of educational sessions and Q&A sessions with experts.
SMM Advertising Campaigns for Schools and Courses
Targeted Advertising: Create targeted advertising campaigns on Facebook and Instagram, targeting specific demographic and geographic segments.
Retargeting: Repeated exposure to users who have already visited the site or shown interest in educational programs.
Special Offers and Promotions: Promotions, course discounts or special programs to attract new students.
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Advertising educational services on Google and YouTube can be extremely effective due to the precise targeting capabilities and wide reach of these platforms.
Advertising on Google
1. Contextual Advertising (Google Ads):
Keywords: Use precise and relevant keywords related to educational services, courses and specializations.
Search Targeting: Set up ad campaigns to display ads in Google search results for education-related queries.
Retargeting: Use retargeting to re-engage users who have already visited your site.
2. Google Display Network (GDN):Banner Advertising: Placement of attractive banners on thematic sites on Google network.
Targeting by interest and demographics: Set up targeting for audiences interested in educational courses and opportunities.
YouTube advertising
Video Content Creation: Developing quality videos that tell the story of your educational services in an informative and engaging way.
TrueView In-Stream Ads: Video ads that play before or during other YouTube videos and can be skipped after 5 seconds.
Non-Skippable In-Stream Ads: Non-skippable video ads that are up to 15-20 seconds long.
Bumper Ads: Short, unskippable commercials up to 6 seconds long, suitable for increasing brand awareness.
2. ADVERTISING EDUCATION, PRIVATE SCHOOLS AND COURSES: TYPES AND PRICES
CONTEXT ADVERTISING IN GOOGLE ADS
THE BENEFITS OF GOOGLE EDUCATION ADVERTISING:
- launch in 1-2 days
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal educational services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand" for goods/services.
FLAWS:
- relatively high cost of a visitor/lead, subject to high competition
- the need to pay for each transition to the site from advertising
The cost of advertising on Google Full construction
from 19900 UAH
per month
SEO
The advantages of SEO promotion in the field of education:
- the largest channel in terms of the number of potential target audience (commercial requests + information requests)
- lowest visitor cost
- SEO work improves site conversion, which improves % site conversions => sales across all online channels
- the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors
FLAWS:
- long time to get the first results (up to 6 months)
- dependence of the result on third parties (Google and others significantly change the algorithms 3-4 times a year)
Cost of SEO website promotion Full construction
from 19900 UAH
per month
The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make a free estimate of the cost of promotion in your niche for you.
TARGETED ADVERTISING IN SOCIAL NETWORKS
ADVANTAGES OF TARGETED ADVERTISING OF EDUCATIONAL SERVICES ON FACEBOOK/INSTAGRAM:
- launch in 3-5 days
- low cost per lead/visitor/sale
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand" for goods/services.
FLAWS:
- the conversion from calls to sales is lower than in other promotion channels, but the lead itself is cheaper
- the need to pay a monthly advertising budget
Cost of targeted advertising Full construction
from 24900 UAH
per month
3. OUR EXPERIENCE IN ADVERTISING EDUCATIONAL SERVICES
4. ADVERTISING EDUCATIONAL SERVICES (UNIVERSITIES, SCHOOLS and LANGUAGE COURSES): PRICES 2024
| Advertising rates for universities, schools, courses 2024 | Cost per month |
| Advertising of educational services (schools, courses, universities) in Google (turnkey) | from 19900 UAH |
| SEO promotion of educational services website (schools, courses, universities) in Google (turnkey) | from 19900 UAH |
| SMM advertising of educational services (schools, courses, universities) in one social network of choice (turnkey) | from 24900 UAH |
| SMM advertising of educational services in Instagram+Facebook (turnkey) | from 31500 UAH |
Would you like to get a personalized calculation of the results and cost of promoting your educational project?