Portfolio: Promotion Asiacars: delivery of cars from Korea and USA to Ukraine
client: Asiacars.org is a company specializing in importing cars from USA and Korea to Ukraine.
Agency: StarMarketing, Odessa - full-service agency providing Internet marketing services.
- Increase of Asiacars.org brand awareness in Kyiv, Dnipro, Odessa, Kharkiv, Lviv and neighboring regions.
- Increased sales and lead generation.
- Website audit and conversion customization:
- Optimizing your site for conversions.
- Installing counters and setting up Google Analytics goals.
- Keywords and targeting:
- Selecting relevant keywords related to importing cars from the US and Korea.
- Geotargeting to major cities of Ukraine.
- Creating advertisements:
- Development of creatives and texts of advertisements.
- Using dynamic ads to automate and optimize your ads.
- Setting up remarketing lists to re-engage with website visitors.
- Testing and optimization:
- A/B testing of ads to determine the best strategies.
- Continuous optimization of campaigns based on analytics data.
Results of advertising management in Google Ads project: Asiacars: delivery of cars from Korea and USA to Ukraine
74 lida.Average number of conversions/leads/conversions to sales per month
4.27 UAHAverage cost per click in Google Ads
270 UAHAverage cost per lead/conversion from Google ads
+++++Setting up GA + GTM+ tracking of all targeted actions on the site
100kAd impressions per month
Conclusions and next steps:
- Understanding the CA: Through their Google advertising efforts, Asiacars.org has gained a deeper understanding of their target audience and their preferences.
- Seasonal Campaigns: Planning special advertising campaigns for seasonal demands and promotions.
- Expanding geo-targeting: Researching and testing advertising in new regions.