Portfolio: Promotion Asiacars: delivery of cars from Korea and USA to Ukraine

client: Asiacars.org is a company specializing in importing cars from USA and Korea to Ukraine.

Agency: StarMarketing, Odessa - full-service agency providing Internet marketing services.

Campaign Objective:

  • Increase of Asiacars.org brand awareness in Kyiv, Dnipro, Odessa, Kharkiv, Lviv and neighboring regions.
  • Increased sales and lead generation.

Strategy:

  1. Website audit and conversion customization:
    • Optimizing your site for conversions.
    • Installing counters and setting up Google Analytics goals.
  2. Keywords and targeting:
    • Selecting relevant keywords related to importing cars from the US and Korea.
    • Geotargeting to major cities of Ukraine.
  3. Creating advertisements:
    • Development of creatives and texts of advertisements.
    • Using dynamic ads to automate and optimize your ads.
  4. Remarketing:
    • Setting up remarketing lists to re-engage with website visitors.
  5. Testing and optimization:
    • A/B testing of ads to determine the best strategies.
    • Continuous optimization of campaigns based on analytics data.

Results of advertising management in Google Ads project: Asiacars: delivery of cars from Korea and USA to Ukraine

Website:
Asiacars.org
Business:
Turnkey selection of cars from USA South Korea China
Goals:
New orders of cars from USA and Korea
Geography:
Dnipro, Ukraine
Period:
2020-2021
Volume of sales

74 lida.Average number of conversions/leads/conversions to sales per month
Cost per Click CPC

4.27 UAHAverage cost per click in Google Ads

270 UAHAverage cost per lead/conversion from Google ads

+++++Setting up GA + GTM+ tracking of all targeted actions on the site

100kAd impressions per month

Conclusions and next steps:

  • Understanding the CA: Through their Google advertising efforts, Asiacars.org has gained a deeper understanding of their target audience and their preferences.
  • Seasonal Campaigns: Planning special advertising campaigns for seasonal demands and promotions.
  • Expanding geo-targeting: Researching and testing advertising in new regions.