Portfolio: Promotion MetizPrice: online store of hardware Wholesale and Retail

Case/portfolio on the results of advertising management in Google Ads for the project metizprice.com.ua, an online store of Metalware in Ukraine, presents the following results:

Conversions: Conversions are desired user actions on a website, such as placing an order, requesting a callback, or filling out a form.

Average cost per click: Average cost per click is the average cost you pay for each click on your ads.

Average order value: The average order value is the average amount customers spend when purchasing metal windows on the site.

Results of advertising management in Google Ads project: MetizPrice: online store of hardware Wholesale and Retail

Sale of Metalware Wholesale and Retail
Increasing the number of sales and reducing the cost of attracting Leads
September 2023 to present day

Conversions from Google Ads from September 2023 through December 2023


3.48 UAH
Average cost per click in Google Ads

116 UAH

Average Cost per Google Ads


Setting up GA4 + GetCall Tracking + tracking macro conversions


50% Sales
from Merchant Center

Conclusions and follow-up:

  • Conduct more detailed target audience and keyword analysis to optimize ad campaigns.
  • Test different variations of ads and headlines to increase clickability.
  • Monitor and analyze data on a regular basis to respond quickly to changes in market conditions.
  • Continue to use analytics tools to better understand user behavior.
Services used: