Portfolio: Promotion MetizPrice: online store of hardware Wholesale and Retail

Case/portfolio on the results of advertising management in Google Ads for the project metizprice.com.ua, an online store of Metalware in Ukraine, presents the following results:

Conversions: Conversions are desired user actions on a website, such as placing an order, requesting a callback, or filling out a form.

Average cost per click: Average cost per click is the average cost you pay for each click on your ads.

Average order value: The average order value is the average amount customers spend when purchasing metal windows on the site.

Results of advertising management in Google Ads project: MetizPrice: online store of hardware Wholesale and Retail

Website:
metizprice.com.ua
Business:
Sale of Metalware Wholesale and Retail
Goals:
Increasing the number of sales and reducing the cost of attracting Leads
Geography:
Ukraine
Period:
September 2023 to present day

972
Conversions from Google Ads from September 2023 through December 2023

ROAS

3.48 UAH
Average cost per click in Google Ads

116 UAH

Average Cost per Google Ads

+++++

Setting up GA4 + GetCall Tracking + tracking macro conversions

ROAS

50% Sales
from Merchant Center

Conclusions and follow-up:

  • Conduct more detailed target audience and keyword analysis to optimize ad campaigns.
  • Test different variations of ads and headlines to increase clickability.
  • Monitor and analyze data on a regular basis to respond quickly to changes in market conditions.
  • Continue to use analytics tools to better understand user behavior.
Services used: