Portfolio: Promotion Rockside: Concrete Products Plant. Kharkov. Ukraine
Case/portfolio on the results of advertising management in Google Ads for the project rockside.ua, online store of concrete products plant in Kharkov and Ukraine, presents the following results:
Conversions: Conversions are desired user actions on a website, such as placing an order, requesting a callback, or filling out a form.
Average cost per click: Average cost per click is the average cost you pay for each click on your ads.
Average order value: The average order value is the average amount customers spend when purchasing metal windows on the site.
Results of SEO promotion of the project: Rockside: Concrete Products Plant. Kharkov. Ukraine
Results (over 6 months):
- Organic traffic growth: +320% .
- Increasing site visibility: at 70% (for the main target requests).
- Top positions in Google:
- "Paving tiles Kharkov" - 1 place.
- "Concrete curbs to buy" - 2nd place.
- "Concrete fences Kharkov" - 1 place.
- Reduced bounce rate: from 48% to 32%.
- Increase in the number of applications from the site: +55% (organic traffic was the main source of conversions).
Results of advertising management in Google Ads project: Rockside: Concrete Products Plant. Kharkov. Ukraine
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The results of promotion in the social networks of the project: Rockside: Concrete Products Plant. Kharkov. Ukraine
Results (over 2 months):
- Growing number of applications: +20%.
- Reducing the cost per lead: on 25%.
- Audience reach: 150,000 unique users.
- Average CTR: 4,8%.
- Conversions from remarketing: 10% of the total number of purchases.
