Portfolio: Promotion Computer Academy SHAG: educational IT platform, IT school, IT courses (Kyiv, Odessa, Kharkiv, Dnipro)
client: SHAG Computer Academy, Ukraine
Period: 2012-2015
Agency: StarMarketing
Campaign objective: Increased recognition of SHAG Computer Academy among the target audience and increased enrollment in courses.
Strategy and Implementation:
- Target Audience Analysis:
- Identification of key audience: young people interested in IT and digital technologies, as well as professionals who want to improve their skills.
- Developing Key Messages:
- Emphasis on quality of education, modern training programs and career prospects in the IT field.
- Using Google Ads:
- Running contextual advertising using targeted keywords related to IT education.
- Using remarketing to re-engage users who have visited the academy's website.
- Landing Page Optimization:
- Developing and optimizing landing pages to increase conversions.
- Social Networks:
- Facebook and LinkedIn advertising campaigns to attract students and professionals.
Results of advertising management in Google Ads project: Computer Academy SHAG: educational IT platform, IT school, IT courses (Kyiv, Odessa, Kharkiv, Dnipro)
Website:
itstep.org Business:
Private schools and courses Goals:
Sale of courses of computer academy SHAG Geography:
Ukraine (Kiev, Odessa, Dnipro, Kharkiv) Period:
2012-2017 results:
- Increased target audience reach by 60% over the campaign period.
- Growth in course enrollments in 45%.
- Improvement of positions in Google search results for key queries related to IT education.
Conclusion:
The campaign showed the importance of an integrated approach to online marketing, combining SEO, contextual advertising and an active presence in social networks. StarMarketing Agency was able to successfully implement a strategy aimed at increasing visibility and attracting students to SHAG Computer Academy.
