Google remarketing. Dynamic remarketing.

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Differences between classic Google remarketing and dynamic

The main difference between classic and dynamic Google remarketing is what data is used to serve ads.

Classic Google Ads remarketing uses website or product page visit data to show ads to those who have already visited your site. This form of advertising may be more general and may not take into account the specific products or services a user has viewed on your site.

On the other hand, Google Ads dynamic remarketing uses data about the specific products or services a user has viewed on your site to serve relevant ads. This allows you to show more fine-grained ads that can get more attention and increase the likelihood of a conversion.

It should also be noted that Google Ads dynamic remarketing can be more difficult to set up, as it requires setting up an additional feed and product visit data for each user.

What is Google Ads Dynamic Remarketing and how does it work?

Google Ads dynamic remarketing is a form of advertising that allows you to show ads to people who have already visited your website or mobile app. This form of advertising uses site visit data and user behavior on the site to show more relevant ads.

How it works:

• Place the tracking code on your website or mobile app. This code will track user behavior on your site.
• When a user visits your site or mobile application, their data will be stored in a cookie.
• Google Ads then uses this data to show ads to that user later on when they browse other sites on the Google Display Network or search results.
• Google Ads Dynamic Remarketing uses information about the specific products or services a user has viewed on your site to serve relevant ads.
• You can use additional features, such as dynamic remarketing based on a product catalog, to show specific products or services that a user has viewed.

Google Ads Dynamic Remarketing allows you to make better use of your advertising budget by showing your ads to people who have already been interested in your products or services and increasing the likelihood of them converting.