Portfolio: Promotion "LCD French Quarter 2": Residential Complex in Kyiv

Client: LCD "French Quarter 2" is a modern residential complex in Kyiv, offering apartments with high quality construction and original architecture.

Problem: Despite the quality and uniqueness of the offer, the complex faced the problem of attracting the target audience and increasing sales of apartments.

Task: Raise awareness of the French Quarter 2 residential complex, attract the target audience and increase apartment sales through advertising campaigns on Google and YouTube.

Star Marketing Strategy:

  1. Google Ads: A contextual advertising campaign in Google Ads was developed and launched. The ads were directed to key queries related to the purchase of an apartment in Kyiv. Dynamic ads and remarketing were also set up to re-engage with potential customers.
  2. YouTube Ads: StarMarketing has created a series of video ads highlighting the unique features and benefits of French Quarter 2. The ads were aimed at local residents of Kyiv in the range of ages and incomes corresponding to the target client of the complex.

    Client: LCD "French Quarter 2" is a modern residential complex in Kyiv, offering apartments with high quality construction and original architecture.

    Problem: Despite the quality and uniqueness of the offer, the complex faced the problem of attracting the target audience and increasing sales of apartments.

    Task: Raise awareness of the French Quarter 2 residential complex, attract the target audience and increase apartment sales through advertising campaigns on Google and YouTube.

    Star Marketing Strategy:

    1. Google Ads: A contextual advertising campaign in Google Ads was developed and launched. The ads were directed to key queries related to the purchase of an apartment in Kyiv. Dynamic ads and remarketing were also set up to re-engage with potential customers.
    2. YouTube Ads: StarMarketing has created a series of video ads highlighting the unique features and benefits of French Quarter 2. The ads were aimed at local residents of Kyiv in the range of ages and incomes corresponding to the target client of the complex.

Results of advertising management in Google Ads project: "LCD French Quarter 2": Residential Complex in Kyiv

Website:
france2.com.ua
Business:
Residential Complexes
Goals:
Sale of apartments and commercial real estate
Geography:
Kyiv
Period:
from 2016 to 2021
Volume of sales

+60%↑
Volume of calls/applications from online advertising

Cost per Click CPC

-12%↓
Average CPC on Google Search

+23%↑

Click through rate in search ads

-27%↓

Average cost of contacting the sales department

quality score

+39%↑

The average quality score in comparison with the results obtained earlier

Services used: 

Results:

  • Site traffic increased by 150% in 3 months.
  • During the period of the advertising campaign, more than 500 high-quality applications from potential buyers were received.
  • Apartment sales increased by 30% during the first quarter of the promotional campaign.
  • YouTube advertising campaign has reached more than 300,000 views, significantly increasing the level of awareness of the residential complex "French Quarter 2".

Advertising campaigns on Google and YouTube, launched by StarMarketing, successfully drew attention to the French Quarter 2 residential complex and helped increase apartment sales.