Comprehensive promotion of residential complexes and real estate agencies
We offer a comprehensive turnkey promotion of your website in the field of real estate. We have been specializing in a full range of services to attract targeted customers to your website for over 11 years.
INDIVIDUAL CONSULTATION FOR YOUR LCD
PAGE NAVIGATION:
- Technical features of the promotion of Residential Complexes and Real Estate Agencies on the Internet
- Online channels for promoting LCD/Real Estate
- Our experience in promoting Residential Complexes and Real Estate Agencies
- Recommended promotion strategies for residential complexes and Real Estate websites (5 media plans)
1. TECHNICAL FEATURES OF PROMOTION OF RESIDENTIAL AND REAL ESTATE SITES
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To get the maximum effect from Internet marketing, the proposed site structure needs to be significantly expanded - to create special landing pages (landing page, Landing Page), to which you can drive traffic. The presence of landing pages is important not only for search engine promotion (SEO), but also for effective contextual advertising. Note that in our experience, custom landing pages (LPs), created based on the research of people's search queries, bring about 40% from the entire organic audience of the site. This site structure will give you a significant advantage over your competitors. It will allow you to bring exactly your target audience (CA) to your site and offer it exactly the information that it is looking for without long transitions through the site. An example of the recommended structure applied to a large developer in Kyiv:
SEO structure for residential complex in Kyiv
- Trust your marketing only with experienced marketers. We have been working with real estate marketing for over 10 years. We have ready-made developments/strategies to get the maximum hits/leads/sales from the first month
- Customize your real estate ads using machine learning in Google Ads and more
- Analyze the competitive environment: semantics/ads in the niche, typical LP composition, commercial factors, etc.
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The basis of everything is the correct prioritization and goals of the LCD / Real Estate advertising campaign.
Indicators of advertising residential complex Kyiv
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We build marketing communication in SMM according to the PRINCIPLE of “DRIP” MARKETING.
Create as many opportunities as possible for points of interaction with your audience, maintaining balance and variety in these interactions. In this way, you will be able to be remembered by most of your target audience, and even by very conservative people.
Touchpoints will have a strong effect if you provide value to your target audience and are not intrusive.
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Identification of the “pains” of the target audience and compiling the most accurate advertisements for the pains of the customer
An example of slogans based on the “pains” of the target audience for two LCDs in Kyiv and Odessa
- Initial optimization of targeted advertising by an experienced SMM-targetologist based on the experience of maintaining LCD/Real Estate websites on Facebook/Instagram
- Connect machine learning based on Facebook/Instagram scripts to improve results
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Target audience segmentation for a residential complex (example)
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The design of the community and published content should be consistent in the same style. This helps to remember the visual image of the brand.
The chosen style should be associated only with your brand.
The design of social media covers should only be trusted by experienced designers. The cover is the face of the company and a strategically important marketing tool.
Character of publications:
- at the beginning of the project, a minimum of posts, with the growth of the audience, the number and frequency of posts can grow
- prioritize publishing posts in pairs (combination of promotional post + infotainment) to increase the efficiency of outreach
- advertising posts (with explicit advertising information)
— informational posts about LCD (achievements, implementation progress, news, etc.)
— publishing time — alternating morning and evening for greater audience coverage and analysis of more conversion time
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An example of designing social media profiles for residential complex
- When developing the site and finalizing it, pay maximum attention to the presentation of your residential complex (advantages of location, view from the window, logistics, accessibility of important objects (metro, parks, schools / kindergarten, etc.))
- Be sure to provide full information about layouts, prices, photos, 3d tours, etc.
- Multilingual site: presence of Ukrainian and Russian languages on the site is obligatory
- Pay attention to setting up Google Analytics - micro and macro conversions of the site, and also install Call-Tracking on the site to track which advertising campaigns call/sales come from. This will allow you to better understand the effectiveness of each of the online marketing channels and continuously improve them.
- Capture forms, online consultant
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Update the site regularly - for example, fresh photo / video information about the progress of construction has a positive effect on conversion. We also recommend that you take aerial photography of the object with a quadrocopter and post it on your own website, as is done on the lun.ua website.
An example of aerial filming of residential complexes on the LUN.UA website
2. TYPES OF PROMOTION CHANNELS OF RESIDENTIAL COMPLEXES AND REAL ESTATE AGENCIES ON THE INTERNET
CONTEXT ADVERTISING IN GOOGLE ADS
BENEFITS OF GOOGLE ADVERTISING OF Lcd/REAL ESTATE:
- launch in 1-2 days
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal construction services, since you can flexibly manage your advertising budget from month to month, increasing it during the “high demand” period and decreasing it during the “low demand season” for goods/services
FLAWS:
- relatively high cost of a visitor/lead, subject to high competition
- the need to pay for each transition to the site from advertising
The cost of advertising on Google Full construction
from 19900 UAH
per month
SEARCH ENGINE SEO SITE PROMOTION
ADVANTAGES OF SEO PROMOTION OF LCD/REAL ESTATE:
- the largest channel in terms of the number of potential target audience (commercial requests + information requests)
- lowest visitor cost
- SEO work improves site conversion, which improves % site conversions => sales across all online channels
- the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors
FLAWS:
- long time to get the first results (up to 6 months)
- dependence of the result on third parties (Google, Yandex significantly change the algorithms 3-4 times a year)
Cost of SEO website promotion Full construction
from 19900 UAH
per month
The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make a free estimate of the cost of promotion in your niche for you.
TARGETED ADVERTISING IN SOCIAL NETWORKS
ADVANTAGES OF TARGETED ADVERTISING FOR LCD/REAL ESTATE ON FACEBOOK/INSTAGRAM:
- launch in 3-5 days
- low cost per lead/visitor/sale
- fast results and budget flexibility
- stable guaranteed result
- You can flexibly manage your advertising budget from month to month
FLAWS:
- the conversion from requests to sales is lower than in other online promotion channels, but the lead itself is cheaper
- the need to pay a monthly advertising budget
Cost of targeted advertising Full construction
from 24900 UAH
per month
3. OUR EXPERIENCE IN PROMOTING RESIDENTIAL COMPLEXES / REAL ESTATE AGENTS
4. COST OF PROMOTION OF RESIDENTIAL COMPLEXES AND REAL ESTATE AGENCIES. MEDIPLAN FOR THE FIRST 3 MONTHS
Launch of two advertising channels: Google Ads + Targeted Facebook ads with minimum effective budgets.
Launching search SEO promotion on Google with a minimum effective budget.
Launch of all three advertising channels: SEO promotion on Google, Google Ads and Targeted advertising on Facebook with minimally effective budgets.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to secure a good position in the market.
Launch of all three advertising channels: Google Search SEO, Google Ads and Facebook Targeted Advertising with the budgets needed to achieve market leadership.