Portfolio: Promotion 7cars.com.ua - Rent a car
client: 7cars.com.ua - car rental service in major cities of Ukraine (Kiev, Odessa, Lviv).
Agency: StarMarketing (Kiev) - specialized agency for Internet marketing.
- Increase of brand recognition of 7cars.com.ua in target cities.
- Increase in the number of car reservations through the website.
- Website analysis and optimization:
- Increasing the conversion rate of the site.
- Setup and configuration of analytics and goals.
- Keywords and targeting:
- A selection of relevant queries related to car rental.
- Geotargeting to Kiev, Odessa, and Lviv.
- Developing advertisements:
- Creating compelling creatives and texts.
- Applying ad extensions to improve visibility.
- Local and remarketing:
- Creating campaigns tailored to the local characteristics of each city.
- Remarketing for repeat targeted interactions.
- A/B Testing and Optimization:
- Testing different versions of the ads.
- Optimize budgets and rates to improve ROI.
Results of advertising management in Google Ads project: 7cars.com.ua - Rent a car
Average cost of conversions from online advertising
Customizing GA4 + tracking macro conversions
Conclusions and follow-up:
- Data and adaptation: Data analysis allows you to better understand your target audience's behavior and optimize your advertising campaigns.
- Seasonal Campaigns: Developing special offers and promotions during peak seasons.
- Expanding geo-targeting: Exploring potential and expanding into new regions.