Portfolio: Promotion 7cars.com.ua - Rent a car

client: 7cars.com.ua - car rental service in major cities of Ukraine (Kiev, Odessa, Lviv).

Agency: StarMarketing (Kiev) - specialized agency for Internet marketing.

Campaign Objective:

  • Increase of brand recognition of 7cars.com.ua in target cities.
  • Increase in the number of car reservations through the website.


  1. Website analysis and optimization:
    • Increasing the conversion rate of the site.
    • Setup and configuration of analytics and goals.
  2. Keywords and targeting:
    • A selection of relevant queries related to car rental.
    • Geotargeting to Kiev, Odessa, and Lviv.
  3. Developing advertisements:
    • Creating compelling creatives and texts.
    • Applying ad extensions to improve visibility.
  4. Local and remarketing:
    • Creating campaigns tailored to the local characteristics of each city.
    • Remarketing for repeat targeted interactions.
  5. A/B Testing and Optimization:
    • Testing different versions of the ads.
    • Optimize budgets and rates to improve ROI.

Results of advertising management in Google Ads project: 7cars.com.ua - Rent a car

Website providing car rental services
Car rental leads
Kiev, Lviv
Volume of sales

Conversions. From January 01, 2021 to August 2023

Cost per Click CPC

6.00 UAH
Average cost per click in Google Ads

344 UAH

Average cost of conversions from online advertising


Customizing GA4 + tracking macro conversions

68.5 thousand.
users from January 2021 through August 2023 from Google Ads ads

Conclusions and follow-up:

  • Data and adaptation: Data analysis allows you to better understand your target audience's behavior and optimize your advertising campaigns.
  • Seasonal Campaigns: Developing special offers and promotions during peak seasons.
  • Expanding geo-targeting: Exploring potential and expanding into new regions.