Portfolio: Promotion 7cars.com.ua - Rent a car

client: 7cars.com.ua - car rental service in major cities of Ukraine (Kiev, Odessa, Lviv).

Agency: StarMarketing (Kiev) - specialized agency for Internet marketing.

Campaign Objective:

• Increase of brand recognition of 7cars.com.ua in target cities.
• Increase in the number of car reservations through the website.

Strategy:

1. Website analysis and optimization:
   • Increasing the conversion rate of the site.
   • Setup and configuration of analytics and goals.
2. Keywords and targeting:
   • A selection of relevant queries related to car rental.
   • Geotargeting to Kiev, Odessa, and Lviv.
3. Developing advertisements:
   • Creating compelling creatives and texts.
   • Applying ad extensions to improve visibility.
4. Local and remarketing:
   • Creating campaigns tailored to the local characteristics of each city.
   • Remarketing for repeat targeted interactions.
5. A/B Testing and Optimization:
   • Testing different versions of the ads.
   • Optimize budgets and rates to improve ROI.