Comprehensive promotion and advertising of legal services, attorneys, lawyers from StarMarketing
We offer comprehensive turnkey promotion of your law firm. We have over 15 years of experience specializing in a full range of services to attract targeted clients in various fields, including legal services and products.
INDIVIDUAL CONSULTATION FOR YOUR LEGAL WEBSITE
1. technical peculiarities of promoting legal services (ADVOCATES, JURISTS) on the INTERNET
When SEO promoting a legal website, it is important to focus on creating an authoritative, reliable and informative resource that will be useful to both potential clients and search engines.
- Local SEO Optimization: Consider the location of the law firm, including geographic keywords such as "lawyer Kiev", "lawyer Odessa", "legal services Kharkiv", "lawyer Lviv".
- Specialized Keywords: Identify keywords that reflect the law firm's specialization, e.g., "family lawyer," "commercial law," etc.
- Quality and Informative Content: Create content that is informative and answers frequent customer questions.
- Blog: Regularly publish articles on current legal topics.
- Legal Compliance: Make sure all content meets legal standards and does not contain misleading information.
Technical SEO Optimization
- Mobile Optimization: Make sure the site displays well on mobile devices.
- Download Speed: Use tools like Google PageSpeed Insights to improve your site's loading speed.
- UX Improvement: Optimize your site's navigation and structure to ensure user experience.
Buying SEO Links
- Quality Backlinks: Build a network of quality backlinks from authoritative and relevant legal and news sites.
- Local Directories and Listings: Register your firm with local legal directories and listings.
For the Internet marketing agency "StarMarketing" in Kiev, engaged in SMM promotion of legal services and advertising of lawyers and attorneys in social networks, it is important to develop a strategy that takes into account the specifics and requirements of the legal sphere. Here are the key aspects and approaches for successful promotion:
Audience and Target Group
Targeted advertising for legal services on Instagram and Facebook:
Target Audience Research: Determine who your target audience is - individuals, SMBs, large companies or specific industries.
Audience Segmentation: Divide your audience into segments for more precise targeting and personalized content.
Educational Content: Create informative posts that explain legal aspects in an accessible way.
Success Stories: Publish case studies and customer success stories (while respecting confidentiality).
Expert Opinion: Regularly share your professional opinion on current legal developments and changes in the law.
Visual Content: Use infographics, short videos and quality images to increase engagement.
Targeted Advertising: Run targeted Facebook and Instagram ad campaigns that target specific audience segments.
Tracking Campaigns: Use analytics tools to track campaign performance and audience engagement.
Optimizing Strategy: Analyze your results regularly and adjust your strategy according to the findings.
Advertising attorneys and lawyers on Google requires a careful approach to targeting, content and messaging strategy. Here are the key steps and tips from the Internet marketing agency "StarMarketing" in Kiev for an effective advertising campaign:
Research and Identification of Target Audience:
Creating Effective Ads:
Destination Page (Landing Page) Optimization:
Google Ads Targeted and Remarketing Campaigns:
Identify Key Audience: Determine who the main target audience for the services of attorneys and lawyers is - it can be individuals, small and medium-sized businesses, large companies, specialized industries, etc.
Key Words: Use keyword tools (like Google Keyword Planner) to identify the terms and queries your target audience uses.
Headings and Descriptions: Create attractive and informative headlines and descriptions that clearly communicate the services and benefits offered. Use calls to action such as "Get a consultation now" or "Contact our experts".
Local Targeting: For attorneys and lawyers in Kiev, make sure to target your ads to the appropriate geographic area.
Relevance and Persuasiveness: Make sure the appointment page matches the content of the ad and provides all relevant information about the legal services, team experience, case studies and contact details.
Simplicity and Efficiency: The page should be easy to navigate and effective in converting visitors into customers.
Precision Targeting: Customize ad campaigns to reach the most promising audience segments.
Remarketing: Use remarketing to re-engage visitors who have already inquired about your services.
2. ADVOCATES, LAWYERS, JURISTS, etc. LEGAL SERVICES ON THE INTERNET: TYPES AND PRICES
CONTEXTUAL ADVERTISING OF LEGAL SERVICES IN GOOGLE ADS
THE BENEFITS OF GOOGLE ADS FOR ATTORNEY AND LAWYER:
- launch in 1-2 days
- fast results and budget flexibility
- stable guaranteed result
- is a recommended channel for promoting seasonal car services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand" for legal services.
- relatively high cost of a visitor/lead, subject to high competition
- the need to pay for each transition to the site from advertising
The cost of advertising on Google Full construction
from 12900 UAH
SEARCH SEO PROMOTION OF LEGAL SERVICES
THE BENEFITS OF SEO PROMOTION OF A LAWYER'S ATTORNEY:
- the largest channel in terms of the number of potential target audience (commercial requests + information requests)
- lowest visitor cost
- SEO work improves site conversion, which improves % site conversions => sales across all online channels
- the results from SEO, when working with us, remain for a long time, even after the completion of active promotion for a long time, positions can remain high with low activity of competitors
- long time to get the first results (up to 6 months)
- dependence of the result on third parties (Google and others significantly change the algorithms 3-4 times a year)
Cost of SEO website promotion Full construction
from 14900 UAH
The cost of promotion depends on the desired results from SEO promotion and the level of competition in your niche. Leave a request and we will make a free estimate of the cost of promotion in your niche for you.
TARGETED ADVERTISING OF LEGAL SERVICES IN SOCIAL NETWORKS
THE BENEFITS OF FACEBOOK/INSTAGRAM LAWYER ATTORNEY TARGETING ADVERTISING:
- launch in 3-5 days
- low cost per lead/visitor/sale
- fast results and budget flexibility
- stable guaranteed result
- recommended channel for promotion of seasonal legal services, as it is possible to flexibly manage the advertising budget from month to month, increasing it during the period of "high demand" and reducing it during the "low season of demand".
- the conversion from calls to sales is lower than in other promotion channels, but the lead itself is cheaper
- the need to pay a monthly advertising budget
Cost of targeted advertising Full construction
from 19900 UAH
4. ADVERTISING OF LEGAL SERVICES: PRICES 2024
|Rates for advertising ADVOCATE, LAWYER or other legal services 2024
|Cost per month
|Advertising of legal services (attorney, lawyer) in Google (turnkey)
|from 12900 UAH
|SEO promotion of legal services website (attorney, lawyer) in Google (turnkey)
|from 14900 UAH
|SMM advertising of legal services (attorney, lawyer) in one social network of your choice (turnkey)
|from 19900 UAH
|SMM advertising of legal services in Instagram+Facebook (turnkey)
|from 27500 UAH
Would you like to get a personalized estimate of the results and cost of promoting your legal project?