Portfolio: Promotion LEGION-SECURITY.COM.UA: security agency in Odessa
- Date of release : 03.2013
- Website address : legion-security.com.ua
- Category : Corporate website
- Design type : unique
Client: LEGION-SECURITY.COM.UA is a security agency based in Odessa, Ukraine. They offer a variety of security services, including private security, monitoring, and facility security.
Problem: The security agency was having trouble attracting new customers online due to poor online visibility and an inefficient website.
Task: Improve the company's online presence, increase organic traffic and attract new customers through Google and YouTube advertising, SEO, website development and SMM.
Star Marketing Strategy:
- Site development: StarMarketing has completely redesigned the company's website, making it more intuitive and user-friendly. The design has also been improved, new features have been added and the mobile version of the site has been optimized.
- SEO: The agency carried out a full SEO audit and site optimization, fixing technical errors, improving page loading speed and optimizing content using relevant keywords.
- Google Ads: StarMarketing has launched a contextual advertising campaign focused on key queries related to security services in Odessa and the surrounding area.
- YouTube Ads: Video ads were created and launched, emphasizing the unique advantages and experience of the LEGION-SECURITY.COM.UA agency.
- SMM: Began active work in social networks. Unique publications were created to highlight the company's services, and regular activities were held to increase audience engagement and reach.
Results of SEO promotion of the project: LEGION-SECURITY.COM.UA: security agency in Odessa
V 50 once
Increase organic traffic
Eliminate duplicate content and redundant 301 redirects
Semantic site markup based on JSON
On-page SEO optimization of service pages
Results of advertising management in Google Ads project: LEGION-SECURITY.COM.UA: security agency in Odessa
- Visibility increase: Thanks to well-tuned contextual advertising, the visibility of the brand in Google search results has increased significantly. More than 80% keywords showed LEGION-SECURITY.COM.UA ads on the first page of search results.
- CTR Growth: Click through rate (CTR) increased by 35%. With engaging and targeted advertisements, more users clicked on the ads and landed on the company's website.
- Attracting quality traffic: Careful work on keyword selection and geo-targeting allowed us to attract quality traffic to the site, which increased the total number of visits to the site by 70%.
- Increasing Conversions: Thanks to contextual advertising, the number of conversions (users who completed the targeted action on the site) increased by 40%. This confirms that the visitors attracted by advertising are interested in the services of the agency.
- Sales growth: As a result of all the above actions, sales of LEGION-SECURITY.COM.UA services increased by 50%, which confirms the effectiveness of contextual advertising.
The results of promotion in the social networks of the project: LEGION-SECURITY.COM.UA: security agency in Odessa
- Reach increase: Thanks to the regular publication of unique content and advertising campaigns, the audience reach on Facebook and Instagram increased by 580% in the first 3 months.
- Subscriber Growth: The number of subscribers on both platforms increased by 60% over the same period, boosting engagement and brand awareness.
- Increasing engagement: Audience engagement increased, resulting in increased engagement on 40%. This was achieved through interactive content, active interaction with subscribers and competitions.
- Attracting quality leads: Thanks to carefully tailored advertising, the number of quality leads that contacted the company through social media increased by 150%.
- Sales increase: As a result of the successful SMM promotion, an increase in sales was noted on 40%, which indicates that the attracted audience is really interested in the services offered and is ready to become the company's clients.