Portfolio: Promotion Sexeducation, Woman insight, Love is: Center for Sexuality Education

Features of Online Promotion:

  1. Target Audience:
    • Identify and segment the target audience (parents, students, professionals).
  2. Content and Message:
    • Create educational and informative content that emphasizes the unique strengths and successes of the institution.
  3. Search Engine Optimization (SEO):
    • Applying SEO techniques to improve a website's visibility in search results.
    • Develop SEO strategy including quality content, keywords, internal and external link optimization.
  4. Contextual Advertising (PPC):
    • Setting up targeted advertising campaigns in Google Ads focused on increasing leads and conversions.
  5. Social Media (SMM):
    • Active use of social media (Facebook, Instagram, LinkedIn) to engage the audience and communicate directly with potential customers.

Results of SEO promotion of the project: Sexeducation, Woman insight, Love is: Center for Sexuality Education

Website:
womaninsight.com.
Business:
Educational platform
Goals:
Selling sex education courses
Geography:
Ukraine
Period:
2011-2015

Search Engine Optimization (SEO):

    • Applying SEO techniques to improve a website's visibility in search results.
    • Develop SEO strategy including quality content, keywords, internal and external link optimization.
Keyword Position on Google Position in Yandex Traffic (month)
vumbilding 1 2 30
sex education 1 1 26
sex lessons 2 1 513
sex technique 1 1 235

Results of advertising management in Google Ads project: Sexeducation, Woman insight, Love is: Center for Sexuality Education

Website:
womaninsight.com.
Business:
Educational platform
Goals:
Selling sex education courses
Geography:
Ukraine
Period:
2011-2015

Contextual Advertising (PPC):

    • Setting up targeted advertising campaigns in Google Ads focused on increasing leads and conversions.

The results of promotion in the social networks of the project: Sexeducation, Woman insight, Love is: Center for Sexuality Education

Website:
womaninsight.com.
Business:
Educational platform
Target:
Selling sex education courses
GeoTarget:
Ukraine
Period:
2011-2015
Social Media (SMM): Active use of social media (Facebook, Instagram, LinkedIn) to engage audiences and communicate directly with potential customers. Target Audience:
    • Identify and segment the target audience (parents, students, professionals).
Content and Message:
      • Create educational and informative content that emphasizes the unique strengths and successes of the institution.