Portfolio: Promotion Svit.aero: Online flight booking service

Project details

  • Date of release : 02.2013
  • Website address : svit.aero
  • Category : e-commerce
  • Design type : unique

Online air ticket booking service Svit.aero.

 

Results of SEO promotion of the project: Svit.aero: Online flight booking service

Website:
svit.aero
Business:
Tourism: Flights
Goals:
Increasing sales of air tickets online. Keeping transaction costs at an acceptable level.
Geography:
Kyiv, Ukraine
Period:
from 2011 to now
# Keyword Position in Google UA
1 air tickets 4
2 air tickets Kyiv 3
3 chip flights 2
4 cheapest flights 4
5 air tickets online 3
6 buy tickets 3
7 air tickets in Kyiv 4
8 air tickets Kyiv Warsaw 1
9 air tickets Kyiv paris 1
10 air tickets Kyiv odessa 1

Results of advertising management in Google Ads project: Svit.aero: Online flight booking service

Website:
svit.aero
Business:
Tourism: Flights
Goals:
Increasing sales of air tickets online. Keeping transaction costs at an acceptable level.
Geography:
Kyiv, Ukraine
Period:
from 2011 to now
Cost per Click CPC

+25%

Improve click through rate and average ad/keyword quality score

Volume of sales

-34%↑
Decrease in the average transaction cost for the first 3 months of work

+212%↑

Increase in the average number of transactions in the first 2 months at a good cost of acquisition

700+LP

Development of new landing pages for new target audience search queries to improve conversion in Google Ads (LP airlines, city pairs, IATA codes, etc.)

+++++

Setting up Google Analytics Enhanced E-commerce to optimize transaction costs

Services used: