Portfolio: Promotion Spec.od.ua: accounting services

Project details

  • Date of release: 12.2013
  • Website address: http://spec.od.ua/
  • Category: Corporate website

Client: SPEC.OD.UA is an accounting company based in Odessa, Ukraine. They offer a wide range of accounting services, including consulting, registration and liquidation of businesses.

Problem: Due to the high competition in the accounting services industry, SPEC.OD.UA was looking for ways to improve its online presence and attract more clients through the Internet.

Task: Increase the visibility of SPEC.OD.UA in search engines, increase organic traffic to the site and increase the conversion of visitors to customers using SEO.

Star Marketing Strategy:

  1. Technical optimization and SEO audit: The initial stage included an audit and correction of technical problems on the site. This included improving page loading speed, fixing broken links and 404 errors, and optimizing meta tags and site structure.
  2. Keyword analysis and content optimization: An analysis of keywords and phrases was carried out, on the basis of which a content creation strategy was developed. New pages with optimized content have been added to the site, providing detailed information about the company's services.
  3. Creating External Links: StarMarketing worked on getting quality inbound links to the site to improve its authority and search engine rankings.


Results of SEO promotion of the project: Spec.od.ua: accounting services

Accounting services
Leads and sales of accounting services


  • Within 6 months, organic traffic to the site has more than doubled.
  • The position of the site in Google for the main keywords improved, on average, by 30 positions.
  • The conversion of visitors to customers increased by 45%.
  • The session duration increased by 30%, which indicates an increase in user interest in the content on the site.

The launch of an SEO campaign with the help of StarMarketing helped SPEC.OD.UA increase its online visibility and attract more customers online