Portfolio: Promotion UGEARS-SHOP.NL - online store of mechanical 3d puzzles in the Netherlands, Belgium, Luxembourg

UGears NL & Mister Fiets is exclusief distributeur van UGears modellen in de Benelux regio. Het bedrijf is gevestigd in Den Haag en alle modellen worden vanuit Nederland verzonden.

Results of SEO promotion of the project: UGEARS-SHOP.NL - online store of mechanical 3d puzzles in the Netherlands, Belgium, Luxembourg

Website:
ugears-shop.nl
Business:
Educational products: mechanical 3d puzzles
Goals:
Stable growth in sales of unique mechanical puzzles
Geography:
Netherlands
Period:
2020-2021

SEO when moving a site to another CMS with a change in URL

Task: minimize traffic losses during the move.

collaboration

5+ hours of work

More than 5 hours of SEO specialist work
browser

128 redirects

Compiled a list of 128 redirects to save positions and traffic

Saving traffic

Preserved almost all traffic during the transfer

Saving positions

Almost all keywords have retained their positions

SEO recommendations

SEO-recommendations for further filling the site

 
Services used: 

Results of advertising management in Google Ads project: UGEARS-SHOP.NL - online store of mechanical 3d puzzles in the Netherlands, Belgium, Luxembourg

Website:
ugears-shop.nl
Business:
Educational products: mechanical 3d puzzles
Goals:
Stable growth in sales of unique mechanical puzzles
Geography:
Netherlands
Period:
2020-2021
Volume of sales

33%↓
Saving advertising budget through proper optimization

+170%↑
Sales growth from Google Ads

1,95€/transaction↓

Reduced average cost per transaction from online advertising

+++++

Setting up Google Analytics Enhanced E-commerce + dynamic Call Tracking + macro conversion tracking
google merchant center

+++++

Thanks to meticulous customization and precise management of the Google Merchant Center, we managed to get excellent ROI

 
Services used: 

The results of promotion in the social networks of the project: UGEARS-SHOP.NL - online store of mechanical 3d puzzles in the Netherlands, Belgium, Luxembourg

Website:
ugears-shop.nl
Business:
Educational products: mechanical 3d puzzles
Target:
Stable growth in sales of unique mechanical puzzles
GeoTarget:
Netherlands
Period:
2020-2021
-30% The average cost of buying from Facebook is reduced due to the optimization of the advertising campaign
9.8€/transaction Average transaction cost from Facebook after optimization
177305 impressions / month Average number of creative impressions per month
60293 CA The volume of the most accurate monthly target audience in the Netherlands, Belgium
Geo for 3 countries  Effective GEO for 3 countries: the Netherlands, Belgium, Luxembourg. Creatives in Dutch.

Creative examples (Video):

Results(month):

Services used: