Portfolio: Promotion Citrus: online electronics store in Ukraine

Client: Citrus is a well-known online electronics store in Ukraine that offers a wide selection of products from the world's leading brands, including Beats by Dr. Dre.

Problem: Citrus faced the challenge of promoting Beats by Dr. Dre through their social networks Facebook and Instagram. Although they already had a significant subscriber base, they needed to build brand awareness and drive sales of specific products.

Task: Draw attention to Beats by Dr. Dre, increase subscriber engagement and drive sales through an innovative social media campaign.

Star Marketing Strategy:

1. Competition "War of Noises": StarMarketing has developed a unique contest for Citrus followers on Facebook and Instagram. Participants were asked to create/upload a video in which they present their creative idea of what “fighting poor quality headphones” looks like in their lives.
2. Business page design: StarMarketing specialists have updated the visual design of Citrus social media pages to match the style and color palette of the Beats by Dr. Dre.
3. Creating and publishing content: There were regular posts promoting Beats products and highlighting the benefits of participating in the Noise War contest.
4. Maintenance and moderation: StarMarketing provided active interaction with subscribers, promptly responded to questions and comments, and supported discussions.