Portfolio: Promotion Divesco Trade: online store of electronic trading equipment

Results of advertising management in Google Ads project: Divesco Trade: online store of electronic trading equipment

Website:
divesco.com.ua
Business:
Online store of electronic trading equipment
Goals:
Increasing the number of sales from the site
Geography:
Kyiv, Ukraine
Period:
from 2017 to now
Volume of sales

-20%↓
Saving advertising budget through proper optimization
Cost per Click CPC

+70%↑
The growth in the number of transactions from Google Ads
call growth

+52%↑

Increasing the number of calls to the sales department

+++++

Setting up Google Analytics Enhanced E-commerce + dynamic Call Tracking + macro conversion tracking
google merchant center

+++++

Thanks to the timely setup and connection of the Google Merchant Center, we managed to significantly improve CTR and CPO

 
Services used: Phonet Call Tracking