Portfolio: Promotion Craft Club is an online hobby store in the Netherlands and Belgium
CraftClub is a community founded by a group of enthusiasts, hobbyists and artisans. The goal of the company is to create a community with the same interests and passion for creativity.
Website: CraftClub.nl
Business: Online store of hobby products. Main products: Mozabrick photo puzzle, wooden mechanical models.
Purpose: Promoting a new website, lead generation and attracting the first customers.
GeoTarget: Netherlands and Belgium
Period: May-July 2021
Results of advertising management in Google Ads project: Craft Club is an online hobby store in the Netherlands and Belgium
Website:
craftclub.nl Business:
Hobbies: Photo puzzle Mozabrick, wooden mechanical models Goals:
Promotion of a new site, lead generation (first clients) Geography:
Netherlands + Belgium Period:
June-July 2021 Stages of setting up Google Ads for an online hobby goods store in Benelux.
- Market and competitor analysis:
- A study of the main competitors in the hobby goods market in the Netherlands and Belgium.
- Identify the main keywords and queries.
- contextual advertising:
- Creating and optimizing advertising campaigns in Google Ads and possibly other platforms popular in the Netherlands and Belgium.
- Analysis and reporting:
- Monthly monitoring of traffic, conversions and sales.
- Adapting the strategy based on the findings.
- results:
- New customers, leads and sales
- Attracting the first 50 clients.
The results of promotion in the social networks of the project: Craft Club is an online hobby store in the Netherlands and Belgium
Website:
craftclub.nl Business:
Hobbies: Photo puzzle Mozabrick, wooden mechanical models Target:
Promotion of a new site, lead generation (first clients) GeoTarget:
Netherlands + Belgium Period:
June-July 2021 10+ Facebook transactions per month | from 22€ Transaction cost | 2497 transitions Number of visits to the site | Geo for 2 countries Effective GEO for 2 countries: the Netherlands, and Belgium. Creatives in Dutch | 24864 Audience reach in Belgium and the Netherlands |