Portfolio: Promotion Craft Club is an online hobby store in the Netherlands and Belgium

CraftClub is a community founded by a group of enthusiasts, hobbyists and artisans. The goal of the company is to create a community with the same interests and passion for creativity.

Website: CraftClub.nl

Business: Online store of hobby products. Main products: Mozabrick photo puzzle, wooden mechanical models.

Purpose: Promoting a new website, lead generation and attracting the first customers.

GeoTarget: Netherlands and Belgium

Period: May-July 2021

Results of advertising management in Google Ads project: Craft Club is an online hobby store in the Netherlands and Belgium

Website:
craftclub.nl
Business:
Hobbies: Photo puzzle Mozabrick, wooden mechanical models
Goals:
Promotion of a new site, lead generation (first clients)
Geography:
Netherlands + Belgium
Period:
June-July 2021

Stages of setting up Google Ads for an online hobby goods store in Benelux. 

  1. Market and competitor analysis:
    • A study of the main competitors in the hobby goods market in the Netherlands and Belgium.
    • Identify the main keywords and queries.
  2. contextual advertising:
    • Creating and optimizing advertising campaigns in Google Ads and possibly other platforms popular in the Netherlands and Belgium.
  3. Analysis and reporting:
    • Monthly monitoring of traffic, conversions and sales.
    • Adapting the strategy based on the findings.
  4. results:
    • New customers, leads and sales
    • Attracting the first 50 clients.

The results of promotion in the social networks of the project: Craft Club is an online hobby store in the Netherlands and Belgium

Website:
craftclub.nl
Business:
Hobbies: Photo puzzle Mozabrick, wooden mechanical models
Target:
Promotion of a new site, lead generation (first clients)
GeoTarget:
Netherlands + Belgium
Period:
June-July 2021
10+ Facebook transactions per month
from 22€ Transaction cost
2497 transitions Number of visits to the site
Geo for 2 countries Effective GEO for 2 countries: the Netherlands, and Belgium. Creatives in Dutch
24864 Audience reach in Belgium and the Netherlands

Creative examples:

Results(month):

Services used: