Portfolio: Promotion Craft Club is an online hobby store in the Netherlands and Belgium
CraftClub is a community founded by a group of enthusiasts, hobbyists and artisans. The goal of the company is to create a community with the same interests and passion for creativity.
Business: Online store of hobby products. Main products: Mozabrick photo puzzle, wooden mechanical models.
Purpose: Promoting a new website, lead generation and attracting the first customers.
GeoTarget: Netherlands and Belgium
Period: May-July 2021
Results of advertising management in Google Ads project: Craft Club is an online hobby store in the Netherlands and Belgium
Stages of setting up Google Ads for an online hobby goods store in Benelux.
- Market and competitor analysis:
- A study of the main competitors in the hobby goods market in the Netherlands and Belgium.
- Identify the main keywords and queries.
- contextual advertising:
- Creating and optimizing advertising campaigns in Google Ads and possibly other platforms popular in the Netherlands and Belgium.
- Analysis and reporting:
- Monthly monitoring of traffic, conversions and sales.
- Adapting the strategy based on the findings.
- New customers, leads and sales
- Attracting the first 50 clients.
The results of promotion in the social networks of the project: Craft Club is an online hobby store in the Netherlands and Belgium
10+ Facebook transactions per month
from 22€ Transaction cost
2497 transitions Number of visits to the site
Geo for 2 countries Effective GEO for 2 countries: the Netherlands, and Belgium. Creatives in Dutch
24864 Audience reach in Belgium and the Netherlands