Promoted product/service: studying at a Canadian university Promoted social networks: Instagram Budget RK: 300$/mo CA Geography: Ukraine, Russia
Objective: Promotion of turnkey study abroad services, with a focus on the audience from Kiev and major cities of Ukraine. Budget: 10,000 UAH per month Advertising language: Russian and Ukrainian Targeting: All of Ukraine with a focus on Kyiv and the region, as well as regional centers with a million inhabitants.
Client: SHAG Computer Academy, Ukraine Period: 2012-2015 Agency: StarMarketing Campaign Goal: To increase the recognition of SHAG Computer Academy among the target audience and to increase the number of course enrollments. Strategy and Implementation: Target Audience Analysis: Identification of key audience: young people interested in IT and digital technologies, as well as professionals who want to improve their skills. Developing Key Messages: Focus on quality [.....]
The college was founded and has been operating since February 1, 2005. The college accepts applicants after graduating from high school and provides an opportunity to receive a higher professional education of the first level. Room 208, Lomonosova street 4, Riga, Latvia, LV-1003
Promotion of private schools, courses, educational platforms from StarMarketing team
Promotion of private schools, courses and educational platforms requires a comprehensive approach that takes into account the specifics of the educational sphere and the behavior of the target audience on the Internet. Here is how StarMarketing internet marketing agency can organize such a campaign:
Features of Online Promotion:
- Target Audience:
- Identify and segment the target audience (parents, students, professionals).
- Content and Message:
- Create educational and informative content that emphasizes the unique strengths and successes of the institution.
- Search Engine Optimization (SEO):
- Applying SEO techniques to improve a website's visibility in search results.
- Develop SEO strategy including quality content, keywords, internal and external link optimization.
- Contextual Advertising (PPC):
- Setting up targeted advertising campaigns in Google Ads focused on increasing leads and conversions.
- Social Media (SMM):
- Active use of social media (Facebook, Instagram, LinkedIn) to engage the audience and communicate directly with potential customers.
Marketing Channels:
- SEO:
- Improve search engine visibility to attract organic traffic.
- PPC:
- Quickly capture the attention of your target audience through paid advertising.
- SMM:
- Building a community around the brand, increasing engagement and loyalty.
- Email marketing:
- Regularly sending out newsletters, promotions and special offers.
- Content Marketing:
- Developing and distributing useful, educational content.
Approximate Costs:
- SEO: From $500 to $2000+ per month (depending on site complexity and niche competition).
- PPC: Budgets can vary widely, ranging from $1000 per month and up, depending on the desired reach and intensity of the campaign.
- SMM: From $500 to $1500+ per month for social media management and content creation.
Please note that the figures quoted are indicative and may vary significantly depending on the specific objectives, scale of the campaign and regional market characteristics.