Significant traffic to the site comes from social networks. Its business and marketing share is 18,05%, and fashion and beauty is 11,8% (Growth Badger Research). Accounts and thematic groups gather an already interested audience. In social networks, users spend enough time to attract them and send them to the site.
It will be possible to reach and attract more target audience if you work comprehensively on the site, account and design of publications. Consider 12 ways to increase traffic from social networks.
Improve the quality of web pages
High account traffic does not guarantee an increase in site traffic. If a web page takes a long time to open, half of the audience won't wait and cancel the action. The site is optimized for faster loading.
Responsive design for mobile devices is also essential. If a horizontal scroll bar appears or blocks are not fully displayed, few visitors will stay on the site.
Optimize your social media profile
The “Biography” or “About Me” section is an opportunity to offer goods or services to customers in a few words, therefore:
- In the "header" of the profile, they list their proposals, arranging them with thematic symbols.
- Provide a hyperlink to the site. The visitor will be able to immediately go to the online store or blog.
- Use the company logo in the profile picture.
- Design the profile style in accordance with the brand design.
- Key words are mentioned in the account description.
The Taplink service allows you to attach multiple links to sites. So from social networks you can direct visitors to product pages and other company accounts. A link to Taplink is placed in the profile header. Links appear in the window that opens.
Use memes
Classic images on Facebook and Instagram generate 5 % audience engagement. Memes provide coverage of 50 % if the organic interaction reaches 60%. (The NyuDispatch).
I want to share pictures with humor to amuse my friends. Even large retail chains publish memes on social networks. For example, Burger King on Instagram:
By mentioning your company or product in a meme, you will be able to attract the attention of readers, evoke pleasant feelings and increase the number of reposts. The basis of the plots are screenshots from movies, cartoons or popular images.
If you create a photo for a meme yourself, it is more likely that it will go viral. Why not arrange with your team to shoot funny scenes with goods or jokes from everyday work that will be understandable and interesting to potential customers? At the same time, they avoid jokes about the delicate, ridicule of the audience, so as not to offend their readers.
Blog with evergreen content
We create posts and stories on social networks, giving a try to the information from the blog article, and directing readers to it. We arouse interest and make access to the continuation convenient for users.
We tasty talk about each new publication in stories with an active link to the article. We publish links to the "old" content. Guides, instructions, information articles are useful and relevant after a while, they delight all year round, like evergreen trees.
Use hashtags
Placing keyword tags under posts and stories is a way to reach more potential customers. Hashtags distribute publications in social networks into categories, users search for information on them.
Indicate an active link to the site in stories
Sharing a story about a product or a blog post is a quick way to grab attention and invite your followers to visit your company's web page. The hyperlink directs visitors to the site with one touch. This option is available for profiles with 10,000 followers or more.
Apply a call to action
It's that light, friendly nudge that a user often lacks to click on a link or share a post. The call to action creates the illusion of dialogue. The following phrases are used:
- Find out more on the blog.
- Visit our official site.
- Click to follow the link
- Share.
- Contact us.
Depending on the style of the company, age, status and activities of the audience, calls to action are formulated on “you” or “you”. Youth content can be presented as if it were from a peer, and business style is used in the business segment.
Share content multiple times
Subscribers can skip a story with a blog ad and not scroll to a post in the feed. Content is re-shared periodically. The post or story is decorated with other quotes from the article, infographics or memes. This makes the message unique.
Expand the audience of social networks and develop relationships with it
More subscribers in the account - more visits to the site. Therefore, their number is increased by natural means. Cheat subscribers will not increase site traffic. We need a live audience! To grab the attention of potential customers:
- They provide information in a non-standard way, share new facts and statistics.
- Conduct live broadcasts, talk about products.
- They organize contests, giveaways among those who made reposts in stories or mentioned in the comments those who may be interested in products.
- Indicate a link to the profile in their accounts of other social networks.
Amazing statistics: only 11 % users get answers from brands to their questions. If visitors ask about something, don't ignore it!
Subscribers are more likely to want to learn more on the site and start collaborating if they have formed a relationship with the "face of the company", the image behind the social media profile. If you always respond to comments, the reactions of the viewers of the stories, such personal attention attracts followers.
Working on social media content
Sometimes the title of an article is the only way to impress a potential client. 80 % users read the headline, and only 20 % users pay attention to the text (Copybloger).
Less words - more visuals! Infographics, screenshots, pictures, animations attract attention and touch the senses. Special applications such as Story Art, Canva, etc. help to create original pictures.
Texts are structured by bulleted lists. Graphic elements are used to designate points. Emoticons in the text add emotionality and emphasize remarkable thoughts.
Post regularly when followers are most active
Often this morning, noon and evening. Page traffic statistics will show the most effective time to communicate with the audience.
A content plan and the work of copywriters help to achieve regularity. From the "technical equipment" they use schedulers of publications in social networks and auto-posting.
Use paid advertising on social media
The campaign is configured for the territory, age, profession, gender and other characteristics of the audience. Advertising is shown to those who may be interested in the goods and services of the company. The fee is charged for clicking on the link.
Setting up and maintaining targeted advertising in social networks from Star Marketing.
Visitors from social networks are not random guests, but interested potential customers. Business accounts help to attract the attention of the target audience and develop relationships with each subscriber. Users of social networks learn more about the products, about the company's employees, see the activities of the enterprise, which inspires confidence. They get answers to their questions, go to the site and make purchases.
