Portfolio: Promotion UTEC-PACK — production and sale of packaging materials and cardboard products

Utec-Pack Case Study: How to Achieve 826% ROI for a Packaging Manufacturer with Google Ads

Promotion of a group of companies UTEC-PACK, specializing in the production and sale of packaging materials and cardboard products, required a strategy aimed at scaling sales and maximizing return on investment. The team StarMarketing focused on Google Ads tools that allow you to effectively work with a wide range of products.

PPC Strategy and Implemented Solutions

To achieve the set goals and increase the volume of orders, the following work was carried out:

Google Merchant Center Dominance: Thanks to the high-quality setup of product campaigns, we were able to make this channel the main driver of growth. As a result, 95% of all sales from advertising were obtained through Merchant Center.
Deep technical analytics setup: We spent Google Analytics Enhanced E-commerce customization, which allowed us to track the sales funnel in detail and optimize advertising campaigns based on the actual profitability of each product.
Traffic cost optimization: In a competitive niche, we managed to maintain average cost per click (CPC) at 4.62 UAH, while ensuring high relevance of transitions.

Advertising campaign results in figures

A comprehensive approach to contextual advertising management has enabled us to achieve outstanding performance indicators:

826% ROI — return on investment from Google Ads advertising, confirming the high profitability of the chosen strategy.
60 UAH — the average cost of conversion (order on the website), not including direct phone calls to the company.
Stable presence in the top search results of Google Shopping and the Google Display Network (GDN).

StarMarketing's expertise in the manufacturing niche

The Utec-Pack case study clearly demonstrates that for manufacturing companies and online packaging retailers, a combination of professionally configured Google Shopping and enhanced e-commerce is the key to success. We didn't just drive traffic; we created a system that ensures every advertising investment yields measurable and significant results.