Portfolio: Promotion CODNTI.COM.UA — Production and sale of paper and cardboard products

CODNTI Case Study: How to Increase Cardboard Sales with a 585% ROI via Google Ads

Promotion of an online store for a manufacturer of paper products and cardboard packaging codnti.com.ua required a comprehensive approach to paid traffic. The primary goal of the campaign, which launched in September 2025, was to dramatically increase online sales while maintaining the effectiveness of advertising investments.

Contextual advertising strategy and tools

As part of the project implementation, the team StarMarketing focused on Google's direct response tools:

• Merchant Center Dominance: The use of product advertising has become the foundation of success - 95% of all sales were obtained through the Merchant Center tools.

• Technical base and analytics: For transparent control of efficiency, further adjustments were made Google Analytics Enhanced E-commerceThis made it possible to track the entire user-product interaction cycle and optimize bids based on profitability data.

• Technology stack used: The work is actively carried out by Google Ads, Google Display Network (KMS) to return the audience, as well as Google Tag Manager for correct data collection.

Results in numbers (from September 1, 2025 to the present)

Competent management of advertising campaigns allowed us to achieve high KPIs in the competitive packaging manufacturing niche:

• 585% ROI — return on investment from advertising in Google Ads.

• 5.4 UAH — the average cost per click (CPC) in Google advertising, which ensured an influx of high-quality targeted traffic at an affordable price.

• 56 UAH — the average cost per conversion in Google Ads (excluding phone calls), which is an excellent indicator for products in this category.

StarMarketing's expertise in the manufacturing niche

The results of the CODNTI project confirm that properly configured Google Shopping ads, combined with enhanced e-commerce, are the fastest way for manufacturing companies to scale sales in the Ukrainian market. We haven't simply increased traffic; we've created a system where every budget invested in contextual advertising generates measurable returns.