Portfolio: Promotion PARKETPOISK.UA — flooring sales

Parketpoisk.ua Case Study: Results of Contextual Advertising Setup in the Flooring Niche

Online store promotion parketpoisk.ua The project was aimed at increasing online sales through Google Ads tools. The primary objective was to optimize advertising campaigns to achieve established profitability KPIs.

PPC Technical and Strategy

The following tools and settings were implemented to work with the project:

• Merchant Center: The main channel for attracting traffic. According to analytics, 97% of all transactions from advertising were obtained through product ads.

• Google Analytics Enhanced E-commerce: A fully configured advanced e-commerce system was implemented. This allowed us to track the profitability of each product item and manage bids based on net profit data.

• Tools: The project utilized a combination of Google Ads, Google Display Network (GDN) for remarketing, and Google Tag Manager to manage tracking codes.

Results in figures (for the period from 27/10/2025)

Performance indicators for contextual advertising management:

• ROI: 1391% — return on investment in the Google Ads advertising channel.

• CPC: 4.14 UAH — the average cost per click within advertising campaigns.

• CPA: 265 UAH — average cost of conversion through the shopping cart (excluding phone inquiries).

Conclusion on the project

The results of parketpoisk.ua's promotion confirm the effectiveness of Google Shopping campaigns, provided the product feed and end-to-end analytics are properly configured. The project demonstrates stable ROI and scalability in the building materials and flooring segment.