Development of the corporate website of the Vikna-express company
"Vikna-express" is the leader in retail sales of metal-plastic windows in Kyiv and the region. The main task of the site is to provide even more sales, attract new customers, provide the necessary information to the target audience and convert the visitor into an application. The main strategy for attracting traffic is search engines (SEO promotion and contextual advertising).
Having received this information and a completed brief from the client, we set to work.
We conduct marketing research
We examined the Vikna-UA project not only from the position of SEO promotion, but from a more complete point of view of a marketing strategist. We wanted to develop a solid strategy for the development of this brand, which would give the best result in the long term.
It was decided to optimize the entire site for key queries and create a unique landing page for each popular query. The client decided to try, and the project went into development.
Website optimization for search queries
The peculiarity of StarMarketing is that we have rich experience not only in online advertising, but also in website development. Our SEO department analyzed the key user queries and structured them.
For example, users search for windows most often:
- by specific type (standard, color, energy-saving, etc.)
- by appointment (in a house or in an apartment)
- by manufacturer name (Aluplast, Rehau, WDS, etc.)
For each of these requests, we have developed a unique landing page.
We design the site architecture according to the sales tunnel we developed
The new structure of the site is as convenient as possible and gives the user the opportunity to get all the information that is important for him.
The project was made by:
- SEO Specialist: Sergei Vorodin
- project manager: Alexander Matola
- WEB developer: Yulia Sidorenko
- Designer: Taras Mitryakov
- Account manager: Nastya Cheremnykh
The Vikna-UA project is a vivid example of StarMarketing's strategic approach to the success of our clients. Thanks to the developed brand development strategy, after a few months (to be more precise, after 5) of working with the site, we managed to increase traffic from organic search by 4.2 times.
In the summer, the site conversion reaches 21% from unique visitors. This means that every 5th unique visitor contacts the company.
However, we are not resting on our laurels and are constantly improving the site in order to reduce the bounce rate and increase conversion, regularly test new channels for attracting traffic and work to improve the results from the main traffic sources, such as SEO promotion and contextual advertising.