The official sales department of the residential complex "Lvovsky" near Kiev
The sale of apartments for the residential complex "Lvovsky" is carried out by 2 official sales departments that compete with each other. Each of these two companies had its own site, but with the old site, our client lost to his competitor.
The main goal of the client is to outperform their competitors.
The task was to develop a more convenient, informative and presentable site than competitors.
Looking for a solution
StarMarketing solved the goal set by the client in a comprehensive manner. First of all, we conducted an in-depth marketing research and analyzed 387 online resources for the sale of residential complexes in Kyiv and other large cities.
We studied forums and groups in social networks in order to identify the main needs of potential buyers, their needs and concerns.
Having identified the main needs of a potential buyer, we began to design the site architecture according to the “sales tunnel” developed by us. Such a structure suggests an accessible statement of benefits for the buyer and imperceptibly leads him to the completion of a targeted action.
The site was designed in the style of a one-page Landing Page, which allows visitors to easily and quickly explore all the necessary information.
What triggers did we use
Triggers are a kind of “trigger” for the psyche. By turning on the trigger, you can send special impulses to the user's brain that motivate him to act in a certain way. We used more than 20 such triggers on the Lvovsky residential complex website, but we will only talk about a few:
Convenient apartment search system
We have developed a convenient system for finding apartments on the site. The user has the opportunity to choose an apartment:
- in any of the proposed houses
- by number of rooms
- by apartment area
- and for those who do not want to understand the filters, there is a great ability to quickly search.
Maximum visibility: 3D tour
In order for the user to appreciate all the advantages of the residential complex, we have placed on the site the most visual plan - of course, in 3D. Here the houses are clickable, they can be zoomed in and examined in detail. You can even see what kind of view from the window in the apartment of this house. What does the square, the entrance to the complex, the playground look like.
Since we approached the achievement of our goals in a comprehensive manner, we immediately launched contextual advertising on the new site. The results were impressive.
Growth in the number of visitors
Reducing the cost of customer acquisition
Increase in the number of clients
The project was made by:
- project manager: Alexander Matola
- Designer: Taras Mitryakov
- WEB developer: Daria Lukiyanchuk
- PPC Specialist: Maxim Mazurok
- Account manager: Nastya Cheremnykh
In this project, we initially developed a reliable strategy for online promotion of the project, conducted a detailed study of the market, target audience and competitors, and with the results of the study and strategy, we started designing and developing the site.
It is this approach that is most correct in highly competitive niches, because any shortcomings in the site that affect the overall conversion can cost the company more than 10,000$ of lost profits per month!