Portfolio: Promotion MARKET-LAMINAT.COM.UA — your partner in the world of flooring

Effective Contextual Advertising for MARKET-LAMINAT: A Case Study on Scaling Flooring Sales

Promoting an online flooring store on Google Ads requires not only technical precision but also a deep understanding of the specifics of building materials. For the MARKET-LAMINAT project, the specialists StarMarketing The goal was to build a system for attracting high-quality traffic with a predictable cost per lead in a highly competitive environment.

Promotion strategy and tools

The main focus of the work was on the integrated use of Google tools:

Product Advertising (Google Shopping): We optimized data feeds, allowing the online store to achieve top rankings for targeted queries (laminate, vinyl, and parquet flooring).
End-to-end analytics and tracking: To correctly evaluate the effectiveness, a system was introduced Enhanced E-commerce and dynamic call tracking through the service PhonetThis made it possible to track not only online orders but also phone calls, ensuring complete transparency of profitability.
Cost per click optimization: Thanks to detailed elaboration of semantics and bid management, we managed to retain average cost per click (CPC) at UAH 5.36, which is an excellent indicator for this niche.

Results in numbers (March 2025 – February 2026)

A systematic approach to managing advertising campaigns has enabled us to achieve the following results:

445 verified conversions for the reporting period.
More than attracted 39,000 target users exclusively from paid search channels.
The average cost per conversion was 473 UAH, which fully corresponds to the client's KPI for products with a high average check.

StarMarketing Technical Expertise

The success of the case is based on the connection Google Analytics 4 + macro conversion trackingWe didn't just drive traffic; we trained Google's algorithms to find audiences with a high likelihood of making a purchase. Constantly monitoring and cleaning up our Display Network sites, as well as working with remarketing, allowed MARKET-LAMINAT to become a prominent player in the Ukrainian flooring market.