Portfolio: Promotion Ortocomfort.ua — Network of Orthopedic Goods Stores

OrtoComfort.ua Case Study: How to Achieve a 742% ROI in the Orthopedic Products Niche Using Google Ads

Promotion of a chain of orthopedic goods stores OrtoComfort.ua required a systematic approach to scaling sales with strict control over profitability. Team StarMarketing focused on Google Ads tools that provide direct response and high conversion rates.

PPC Strategy and Key Tools

To achieve the project's goals, the following solutions were used:

Google Shopping Dominance: Optimizing data feeds and working with Merchant Center became a key growth driver. As a result, 97% of all online sales were obtained specifically from product ads, which confirms their maximum effectiveness for medical retail.
Setting up advanced analytics: Fine-tuning was carried out Google Analytics Enhanced E-commerce, which allowed us to track the user's journey in detail from product viewing to transaction and optimize campaigns based on actual profitability.
Cost per click control: Thanks to high-quality segmentation and work with ad relevance, the average cost per click (CPC) was 5.42 UAH, which made it possible to cover a wide pool of target queries with a reasonable budget.

Advertising campaign results (2025–2026)

Professional contextual advertising management allowed us to achieve the following results:

742% ROI — return on investment from Google Ads advertising, demonstrating the channel's high profitability.
150 UAH — the average cost per conversion (order via shopping cart), excluding phone calls, which is an excellent KPI for this topic.
High audience engagement through remarketing tools and product campaigns.

Expertise in the promotion of medical equipment

OrtoComfort.ua's success is based on deep analytics integration and the rapid optimization of campaigns to meet the needs of the network. We ensured a stable flow of customers by effectively distributing the budget among the most profitable product categories.