Portfolio: Promotion Beaphar: Pet Products

Case/portfolio on the results of advertising management in Google Ads for the project beaphar.ua, an online store of pet products in Ukraine, presents the following results:

Conversions: Conversions are the desired actions users take on a website, such as placing an order through a shopping cart.

Average cost per click: Average cost per click is the average cost you pay for each click on your ads.

Average order value: The average order value is the average amount customers spend when purchasing metal windows on the site.

Results of advertising management in Google Ads project: Beaphar: Pet Products

Website:
https://beaphar.ua/
Business:
pet supplies
Goals:
Increase the number of sales and reduce the cost of attracting orders
Geography:
Ukraine
Period:
March 2024 to present day

805
Orders via shopping cart from Google Ads from March 2024 to February 23, 2025

ROAS

7.5 UAH
Average cost per click in Google Ads

277 UAH

Average cost per order in Google advertising

+++++

Setting up GA4 + GetCall Tracking + tracking macro conversions

ROAS

80% Sales
from Merchant Center

Services used: