Raisa

Senior SEO Specialist

How long have you been in website development/internet marketing/contextual advertising/site promotion?
I have been engaged in search engine promotion of websites since 1999, I have been working in the agency since 2011.

Is there anything in your line of work that has impressed, surprised or shocked you the most?
The lightning speed of change in the search industry is impressive.

Name the most popular mistakes you face in website development/internet marketing/contextual advertising/website promotion.
The biggest mistake is publishing empty sites. This instantly sends the site under sanctions, which then has to be dealt with for a long time.
Another common mistake is buying old "authoritative" domains without checking the history of the domain.

Some very valuable tips from you for business owners, executives and marketers who want to increase sales from a website.
- Do not expect a quick return from search engine optimization - it requires a long hard work. But you will definitely be pleased with the results.
- Listen to the opinion of experts - this will significantly reduce the cost of promotion. Remember: a miser pays twice, and a fool pays four times.
- Get involved with the site, but always alert the promotion specialists of planned changes to the site.