{"id":15888,"date":"2016-07-08T10:00:17","date_gmt":"2016-07-08T08:00:17","guid":{"rendered":"http:\/\/star-marketing.com.ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/"},"modified":"2016-07-08T10:00:17","modified_gmt":"2016-07-08T08:00:17","slug":"facebook-pixel-i-ego-vozmozhnosti","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/","title":{"rendered":"Facebook Pixel \u0442\u0430 \u0439\u043e\u0433\u043e \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u041f\u0456\u043a\u0441\u0435\u043b\u044c Facebook - \u0446\u0435 JavaScript, \u0449\u043e \u0432\u0431\u0443\u0434\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0443 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u044f\u043a\u0438\u0439 \u0454 \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 Facebook \u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0438\u0445 \u0432\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u0435 \u043d\u0430 \u0441\u0432\u0456\u0439 \u0441\u0430\u0439\u0442 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 Facebook. \u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043c\u0430\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043c\u0456\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u043f\u0435\u0432\u043d\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0430\u0431\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0437\u0430\u0434\u0430\u043d\u043e\u0457 \u043f\u043e\u0434\u0456\u0457, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0441\u043f\u0438\u0441\u043a\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439.<\/span><\/p>\n<p><strong><strong><br \/>\n<\/strong><\/strong>\u0414\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0445 \u0444\u0443\u043d\u043a\u0446\u0456\u0439 \u0434\u0430\u043d\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u043d\u0430\u043b\u0435\u0436\u0430\u0442\u044c:<strong><strong><br \/>\n<\/strong><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u0442\u0430 \u0457\u0445 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u0441\u0445\u043e\u0436\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0414\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/span><\/li>\n<\/ul>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0441\u0432\u0456\u0439 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 Facebook Pixel \u043c\u043e\u0436\u043d\u0430 \u043f\u0435\u0440\u0435\u0439\u0448\u043e\u0432\u0448\u0438 \u043f\u043e <\/span><a href=\"https:\/\/www.facebook.com\/ads\/manager\/pixel\/facebook_pixel\"><span style=\"font-weight: 400;\">\u0437\u0430\u0441\u043b\u0430\u043d\u043d\u0456<\/span><\/a><span style=\"font-weight: 400;\"> \u0443 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041d\u0430\u0442\u0438\u0441\u043d\u0456\u0442\u044c \u043a\u043d\u043e\u043f\u043a\u0443 \u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0456\u043a\u0441\u0435\u043b\u044c, \u0430 \u043f\u043e\u0442\u0456\u043c \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0438 \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u0437\u0430\u0440\u0430\u0437. \u0412\u0430\u043c \u0431\u0443\u0434\u0435 \u043d\u0430\u0434\u0430\u043d\u043e \u0431\u0430\u0437\u043e\u0432\u0438\u0439 \u043a\u043e\u0434, \u044f\u043a\u0438\u0439 \u0437\u0431\u0438\u0440\u0430\u0454 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u0456 \u043c\u0430\u0454 \u0442\u0430\u043a\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434:<\/span><br \/>\n<code><em><span style=\"font-weight: 400;\"><!-- Facebook Pixel Code --><\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">&lt;script&gt;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">n.push=n;n.loaded=!0;n.version=&#039;2.0&#039;;n.queue=[];t=b.createElement(e);t.async=!0;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">document,&#039;script&#039;,&#039;https:\/\/connect.facebook.net\/en_US\/fbevents.js&#039;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">fbq(&#039;init&#039;, &#039;XXXXXXXXXX&#039;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">fbq(&quot;track&quot;, &quot;PageView&quot;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">&lt;\/script&gt;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">&lt;img height=&quot;1&quot; width=&quot;1&quot; style=&quot;display:none&quot;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\">src=&quot;https:\/\/www.facebook.com\/tr?id=&#039;XXXXXXXXXX&#039;&amp;ev=PageView&amp;noscript=1&quot;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\">\/&gt;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\"><!-- End Facebook Pixel Code --><\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">\u0434\u0435 <\/span><span style=\"font-weight: 400;\">&#039;XXXXXXXXXX&#039; \u2014 \u0446\u0435 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0439 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u043f\u0456\u043a\u0441\u0435\u043b\u044f \u0434\u043b\u044f \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u043e\u0431\u043b\u0456\u043a\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u043f\u0438\u0441\u0443. <\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong>\u0412\u0430\u0436\u043b\u0438\u0432\u043e \u043f\u0430\u043c&#039;\u044f\u0442\u0430\u0442\u0438, \u0449\u043e \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0431\u043b\u0456\u043a\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u043f\u0438\u0441\u0443 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043e\u0434\u0438\u043d \u043a\u043e\u0434 \u043f\u0456\u043a\u0441\u0435\u043b\u044f. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454\u0442\u044c\u0441\u044f \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u044e\u0432\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u043d\u0430 \u043a\u043e\u0436\u043d\u0443 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0441\u0430\u0439\u0442\u0443.<\/p>\n<p><span style=\"font-weight: 400;\">\u042f\u043a\u0449\u043e \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 GTM, \u0442\u043e \u0434\u043b\u044f \u0437\u0440\u0443\u0447\u043d\u043e\u0441\u0442\u0456 \u043c\u043e\u0436\u043d\u0430 \u0434\u043e\u0434\u0430\u0442\u0438 \u043a\u043e\u0434 \u0447\u0435\u0440\u0435\u0437 \u043d\u044c\u043e\u0433\u043e. \u042f\u043a \u0442\u0440\u0438\u0433\u0435\u0440 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0442\u0435\u0433\u0430 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0432\u0438\u0431\u0438\u0440\u0430\u0442\u0438 All Pages (\u0412\u0441\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438). \u0412\u0438\u0433\u043b\u044f\u0434\u0430\u0442\u0438\u043c\u0435 \u0446\u0435 \u0442\u0430\u043a:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15870 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image021.png\" alt=\"image02\" width=\"886\" height=\"626\" \/><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u0414\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Facebook Pixel \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0442\u0430\u043a\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u043f\u043e\u0434\u0456\u0457:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u0417\u043c\u0456\u0441\u0442:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20d36428534\" aria-label=\"\u0422\u0430\u0431\u043b\u0438\u0446\u044f \u0437\u043c\u0456\u0441\u0442\u0443\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20d36428534\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9F%D1%80%D0%BE%D1%81%D0%BC%D0%BE%D1%82%D1%80_%D0%BC%D0%B0%D1%82%D0%B5%D1%80%D0%B8%D0%B0%D0%BB%D0%BE%D0%B2\" title=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#_%D0%9F%D0%BE%D0%B8%D1%81%D0%BA\" title=\" \u00a0\u041f\u043e\u0448\u0443\u043a\"> \u00a0\u041f\u043e\u0448\u0443\u043a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD%D1%83\" title=\" \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u043a\u043e\u0448\u0438\u043a\u0443\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u043a\u043e\u0448\u0438\u043a\u0443<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D1%81%D0%BF%D0%B8%D1%81%D0%BE%D0%BA_%D0%B6%D0%B5%D0%BB%D0%B0%D0%BD%D0%B8%D0%B9\" title=\" \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u0441\u043f\u0438\u0441\u043a\u0443 \u0431\u0430\u0436\u0430\u043d\u044c\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u0441\u043f\u0438\u0441\u043a\u0443 \u0431\u0430\u0436\u0430\u043d\u044c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9D%D0%B0%D1%87%D0%B0%D0%BB%D0%BE_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\" title=\" \u041f\u043e\u0447\u0430\u0442\u043e\u043a \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f\"> \u041f\u043e\u0447\u0430\u0442\u043e\u043a \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D0%BB%D0%B0%D1%82%D0%B5%D0%B6%D0%BD%D0%BE%D0%B9_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\" title=\" \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u043f\u043b\u0430\u0442\u0456\u0436\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u043f\u043b\u0430\u0442\u0456\u0436\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9F%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0\" title=\" \u041f\u043e\u043a\u0443\u043f\u043a\u0430\"> \u041f\u043e\u043a\u0443\u043f\u043a\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#_%D0%9B%D0%B8%D0%B4\" title=\" \u00a0\u041b\u0456\u0434\"> \u00a0\u041b\u0456\u0434<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/star-marketing.com.ua\/ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%97%D0%B0%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B5_%D1%80%D0%B5%D0%B3%D0%B8%D1%81%D1%82%D1%80%D0%B0%D1%86%D0%B8%D0%B8\" title=\" \u0417\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457\"> \u0417\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%BE%D1%81%D0%BC%D0%BE%D1%82%D1%80_%D0%BC%D0%B0%D1%82%D0%B5%D1%80%D0%B8%D0%B0%D0%BB%D0%BE%D0%B2\"><\/span><span style=\"font-weight: 400;\">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 <\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u043a\u043b\u044e\u0447\u043e\u0432\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0443)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;ViewContent&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u0421\u0442\u0456\u043b \u041d\u0456\u043a\u0430&#039;, <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u041d\u0430\u0437\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;121111&#039;], \u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/<span style=\"color: #339966;\">\/\u0423\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0439 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440<\/span><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;, \u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u0422\u0438\u043f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430 \u0442\u043e\u0432\u0430\u0440\u0443)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.25, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043d\u0435 \u0454 \u043e\u0431\u043e\u0432&#039;\u044f\u0437\u043a\u043e\u0432\u0438\u043c\u0438 \u0434\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0442\u0438\u043f\u0443 \u043f\u043e\u0434\u0456\u0439. \u0410\u043b\u0435, \u044f\u043a\u0449\u043e \u0412\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0437\u0430\u043f\u043e\u0432\u043d\u0438\u0442\u0438 <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">\u0456<\/span><span style=\"font-weight: 400;\"> content_type.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"_%D0%9F%D0%BE%D0%B8%D1%81%D0%BA\"><\/span><span style=\"font-weight: 400;\"> \u00a0\u041f\u043e\u0448\u0443\u043a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u0448\u0443\u043a\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0437\u0430 \u0446\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438. \u041d\u0430\u0432\u0435\u0434\u0435\u043d\u0456 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u0438 \u0442\u0430\u043a\u043e\u0436 \u0454 \u043e\u0431\u043e\u0432&#039;\u044f\u0437\u043a\u043e\u0432\u0438\u043c\u0438.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Search&#039;, { <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0search_string: &#039;\u043c\u0456\u0436\u043a\u0456\u043c\u043d\u0430\u0442\u043d\u0456 \u0434\u0432\u0435\u0440\u0456&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u041f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0437\u0430\u043f\u0438\u0442<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">content_category: &#039;\u0410\u043a\u0446\u0456\u0439\u043d\u0456 \u0434\u0432\u0435\u0440\u0456&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;, &#039;222&#039;, &#039;333&#039;, &#039;444&#039;], <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u043f\u043e\u0448\u0443\u043a\u0443 (\u043c\u043e\u0436\u043d\u0430 \u043f\u0435\u0440\u0448\u0456 \u043a\u0456\u043b\u044c\u043a\u0430)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">currency: &#039;UAH&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"3\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD%D1%83\"><\/span><span style=\"font-weight: 400;\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u043a\u043e\u0448\u0438\u043a\u0443<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f \u043f\u0456\u0441\u043b\u044f \u0434\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0442\u043e\u0432\u0430\u0440\u0443 \u0432 \u043a\u043e\u0448\u0438\u043a \u0430\u0431\u043e \u043d\u0430\u0442\u0438\u0441\u043a\u0430\u043d\u043d\u044f\u043c \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443.<\/span><\/li>\n<\/ol>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddToCart&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u0421\u0442\u0456\u043b \u041d\u0456\u043a\u0430&#039;, \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u041d\u0430\u0437\u0432\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0434\u043e\u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">\u042f\u043a \u0456 \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432, \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043d\u0435 \u043e\u0431\u043e\u0432&#039;\u044f\u0437\u043a\u043e\u0432\u0456 \u0434\u043b\u044f \u0437\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f. \u0414\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u0438\u0442\u0438 \u0442\u0456\u043b\u044c\u043a\u0438 \u0441\u0430\u043c\u0443 \u043d\u0430\u0437\u0432\u0443 \u043f\u043e\u0434\u0456\u0457. \u0410\u043b\u0435 \u044f\u043a\u0449\u043e \u0412\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0437\u0430\u043f\u043e\u0432\u043d\u0438\u0442\u0438 <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">\u0456<\/span><span style=\"font-weight: 400;\"> content_type.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D1%81%D0%BF%D0%B8%D1%81%D0%BE%D0%BA_%D0%B6%D0%B5%D0%BB%D0%B0%D0%BD%D0%B8%D0%B9\"><\/span><span style=\"font-weight: 400;\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u043e \u0441\u043f\u0438\u0441\u043a\u0443 \u0431\u0430\u0436\u0430\u043d\u044c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddToWishList&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u0421\u0442\u0456\u043b \u041d\u0456\u043a\u0430&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/ \u041d\u0430\u0437\u0432\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0434\u043e\u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/em><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>});<\/p>\n<p><\/em><\/span><\/span><\/code><\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%87%D0%B0%D0%BB%D0%BE_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\"><\/span><span style=\"font-weight: 400;\"> \u041f\u043e\u0447\u0430\u0442\u043e\u043a \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u043a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043d\u0430 \u0432\u0430\u0448\u043e\u043c\u0443 \u0441\u0430\u0439\u0442\u0456 \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0443 \u0432\u0438\u0440 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f. \u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0446\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043a\u043b\u0456\u043a \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u041e\u0444\u043e\u0440\u043c\u0438\u0442\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;InitiateCheckout&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u0421\u0442\u0456\u043b \u041d\u0456\u043a\u0430&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u041d\u0430\u0437\u0432\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0434\u043e\u0434\u0430\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">num_items: 1, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> });<\/span><\/em><\/code><\/p>\n<ol start=\"6\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D0%BB%D0%B0%D1%82%D0%B5%D0%B6%D0%BD%D0%BE%D0%B9_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\"><\/span><span style=\"font-weight: 400;\"> \u0414\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u043f\u043b\u0430\u0442\u0456\u0436\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u043a\u043e\u043b\u0438 \u0434\u043e\u0434\u0430\u043d\u043e \u043f\u043b\u0430\u0442\u0456\u0436\u043d\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0443 \u0432\u0438\u0440\u0432\u0456 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddPaymentInfo&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_category: &#039;\u0421\u0442\u0456\u043b \u041d\u0456\u043a\u0430&#039;, \u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400; color: #339966;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"7\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0\"><\/span><span style=\"font-weight: 400;\"> \u041f\u043e\u043a\u0443\u043f\u043a\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Purchase&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;, &#039;222&#039;, &#039;333&#039;], <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0422\u0438\u043f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1232.23, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">\u0414\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0442\u0438\u043f\u0443 \u043f\u043e\u0434\u0456\u0439 \u043e\u0431\u043e\u0432&#039;\u044f\u0437\u043a\u043e\u0432\u0438\u043c\u0438 \u0454 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 <\/span><span style=\"font-weight: 400;\">value \u0442\u0430 currency. <\/span><span style=\"font-weight: 400;\">\u042f\u043a\u0449\u043e \u0412\u0438 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0454\u0442\u0435 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u0442\u043e \u043e\u0431\u043e\u0432&#039;\u044f\u0437\u043a\u043e\u0432\u043e \u0432\u043a\u0430\u0437\u0443\u044e\u0442\u044c\u0441\u044f <\/span><span style=\"font-weight: 400;\">content_ids \u0442\u0430 content_type.<\/span><\/p>\n<ol start=\"8\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"_%D0%9B%D0%B8%D0%B4\"><\/span><span style=\"font-weight: 400;\"> \u00a0\u041b\u0456\u0434<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u043a\u043e\u043b\u0438 \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043e \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0434\u0456\u044e. \u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0444\u043e\u0440\u043c\u0438, \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f \u043d\u0430 \u043f\u0440\u043e\u0431\u043d\u0443 \u043f\u0435\u0440\u0435\u0434\u043f\u043b\u0430\u0442\u0443, \u043f\u0435\u0440\u0435\u0445\u0456\u0434 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0437 \u0440\u043e\u0437\u0446\u0456\u043d\u043a\u0430\u043c\u0438 \u0442\u043e\u0449\u043e.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Lead&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u041d\u0430\u0437\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_category: &#039;\u041f\u043e\u0441\u043b\u0443\u0433\u0438 \u0437 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f&#039;, <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"9\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B5_%D1%80%D0%B5%D0%B3%D0%B8%D1%81%D1%82%D1%80%D0%B0%D1%86%D0%B8%D0%B8\"><\/span><span style=\"font-weight: 400;\"> \u0417\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0422\u0440\u0438\u0433\u0435\u0440\u043e\u043c \u0434\u043b\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u0434\u0456\u0457 \u0454 \u0443\u0441\u043f\u0456\u0448\u043d\u0430 \u043f\u0435\u0440\u0435\u0434\u043f\u043b\u0430\u0442\u0430, \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f \u043d\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u0442\u043e\u0449\u043e.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;CompleteRegistration&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/ \u041d\u0430\u0437\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0status: &#039;\u0420\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u0430&#039;, \u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0421\u0442\u0430\u0442\u0443\u0441 \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/\u0412\u0430\u043b\u044e\u0442\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 <\/span><span style=\"font-weight: 400;\">content_type <\/span><span style=\"font-weight: 400;\">\u00a0\u043c\u043e\u0436\u0435 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f product \u0430\u0431\u043e product_group. \u0426\u0435 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u0434\u043e\u0434\u0430\u0454\u0442\u0435 \u0412\u0438 \u0434\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430 <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">\u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0447\u0438 \u0433\u0440\u0443\u043f\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041a\u0440\u0456\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u0445 9 \u043f\u043e\u0434\u0456\u0439 Facebook Pixel \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u0438 \u0456 \u043f\u043e\u0434\u0456\u0457 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430. \u0412\u0438\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0446\u0435 \u0431\u0443\u0434\u0435 \u0442\u0430\u043a:<\/span><br \/>\n<code><br \/>\n<em><span style=\"font-weight: 400;\">fbq(&#039;trackCustom&#039;, &#039; &#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0cp1: &#039;Some value&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0CP2: 1234567,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0value: 25.00,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0currency: &#039;UAH&#039;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">\u0434\u0435 <\/span><span style=\"font-weight: 400;\">- <\/span><span style=\"font-weight: 400;\">\u043d\u0430\u0437\u0432\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0457 \u043f\u043e\u0434\u0456\u0457<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">cp1 - <\/span><span style=\"font-weight: 400;\">\u043f\u0435\u0440\u0448\u0438\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0cp2 - <\/span><span style=\"font-weight: 400;\">\u0434\u0440\u0443\u0433\u0438\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0456\u0457 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439 \u0430\u0431\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0435\u0440\u0435\u0432\u0456\u0440\u0438\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0456\u043a\u0441\u0435\u043b\u044f \u043c\u043e\u0436\u043d\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc\"><span style=\"font-weight: 400;\">Facebook Pixel Helper<\/span><\/a><span style=\"font-weight: 400;\">. \u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0436\u0435 \u0432\u0430\u043b\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u0434\u0443 \u0442\u0430 \u043f\u043e\u043c\u0438\u043b\u043a\u0438, \u044f\u043a\u0456 \u0432\u0438\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u043d\u0430 \u0435\u0442\u0430\u043f\u0456 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15873 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image011.png\" alt=\"image01\" width=\"1199\" height=\"604\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u042f\u043a\u0449\u043e \u0412\u0430\u0441 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0412\u0430\u043c \u043d\u0456\u0447\u043e\u0433\u043e \u043d\u0435 \u0434\u043e\u0432\u0435\u0434\u0435\u0442\u044c\u0441\u044f \u043c\u0456\u043d\u044f\u0442\u0438. \u0419\u043e\u0433\u043e \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0440\u0430\u0437\u043e\u043c \u0456\u0437 \u043f\u043e\u0434\u0456\u044f\u043c\u0438, \u0430\u043b\u0435 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0443 \u0437\u043c\u0456\u043d\u0443 \u0441\u0438\u043d\u0442\u0430\u043a\u0441\u0438\u0441\u0443. \u041d\u0430\u0440\u0456\u043c\u0435\u0440, \u0437\u0430\u043c\u0456\u0441\u0442\u044c <\/span><b>fbq(&#039;track&#039;, &#039;Search&#039;); <\/b><span style=\"font-weight: 400;\">\u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0431\u0443\u0434\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <\/span><b>window._fbq.push([&#039;track&#039;, &#039;AddToCart&#039;]);<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0456\u0441\u043b\u044f \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0432\u0441\u0456\u0445 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u044c, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u0437\u0430 <\/span><a href=\"https:\/\/business.facebook.com\/ads\/manager\/pixel\/facebook_pixel\"><span style=\"font-weight: 400;\">\u0437\u0430\u0441\u043b\u0430\u043d\u043d\u0456<\/span><\/a><span style=\"font-weight: 400;\">. \u0423 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043a\u0430\u0431\u0456\u043d\u0435\u0442\u0456 \u0431\u0443\u0434\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u0437\u0432\u0456\u0442 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0443 \u0456\u0437 \u0442\u0440\u0430\u0444\u0456\u043a\u043e\u043c, \u044f\u043a\u0438\u0439 \u0437\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0432\u0430\u0432 \u043f\u0456\u043a\u0441\u0435\u043b\u044c. \u041a\u043e\u043b\u0438 \u0431\u0443\u0434\u0443\u0442\u044c \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0456 \u043f\u043e\u0434\u0456\u0457, \u0432\u0438 \u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437 \u043d\u0438\u0445.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15876 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image001.png\" alt=\"image00\" width=\"406\" height=\"367\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u042f\u043a\u0449\u043e \u0443 \u0412\u0430\u0441 \u0440\u0430\u043d\u0456\u0448\u0435 \u0432\u0436\u0435 \u0431\u0443\u043b\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 Facebook Pixel \u0456 \u0440\u043e\u0437\u043c\u0456\u0441\u0442\u0438\u0442\u0438 \u0439\u043e\u0433\u043e \u0431\u0430\u0437\u043e\u0432\u0438\u0439 \u043a\u043e\u0434 \u043d\u0430 \u0441\u0430\u0439\u0442. \u041d\u0430 \u0442\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430\u0445, \u0434\u0435 \u0431\u0443\u043b\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u043e\u0434\u0430\u0442\u0438 \u043f\u043e\u0434\u0456\u044e \u0434\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0433\u043e Pixel Facebook. \u041d\u0435\u0437\u0430\u0431\u0430\u0440\u043e\u043c \u0441\u0442\u0430\u0440\u0438\u0439 \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u043d\u0435 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438\u043c\u0435\u0442\u044c\u0441\u044f. \u0429\u043e\u0431 \u043d\u0435 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443, \u043a\u0440\u0430\u0449\u0435 \u0457\u0457 \u043e\u043d\u043e\u0432\u0438\u0442\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Pixel \u2014 \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u044f\u043a\u0438\u0439 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443\u0432\u0430\u0442\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u044c \u0456 \u0442\u043e\u0447\u043d\u0456\u0448\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0439 \u043c\u0435\u0440\u0435\u0436\u0456. \u041f\u0440\u0430\u0446\u044e\u044e\u0447\u0438 \u0437 \u043d\u0438\u043c, \u043c\u043e\u0436\u043d\u0430 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0438\u0442\u0438 \u0431\u0435\u0437\u043b\u0456\u0447 \u0434\u0456\u0439 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0456, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e, \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456\u0448\u043e\u044e. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u042f\u043a\u0449\u043e \u0443 \u0412\u0430\u0441 \u0432\u0438\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u0441\u043a\u043b\u0430\u0434\u043d\u043e\u0441\u0442\u0456 \u0447\u0438 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0449\u043e\u0434\u043e \u0440\u043e\u0431\u043e\u0442\u0438 \u0430\u0431\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0456\u043a\u0441\u0435\u043b\u044f, \u0437\u0430\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0457\u0445 \u0443 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u044f\u0445 \u0456 \u043c\u0438 \u0456\u0437 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f\u043c \u043d\u0430 \u043d\u0438\u0445 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u043c\u043e.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px; text-align: right;\">\u0410\u0432\u0442\u043e\u0440: web-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456\u0441\u0442 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 <a href=\"https:\/\/plus.google.com\/+Star-marketingUa\">\u00abStarMarketing\u00bb<\/a>\u00a0\u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0414\u0435\u043c&#039;\u044f\u043d\u0447\u0443\u043a.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u0456\u043a\u0441\u0435\u043b\u044c Facebook - \u0446\u0435 JavaScript, \u0449\u043e \u0432\u0431\u0443\u0434\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u0443 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u044f\u043a\u0438\u0439 \u0454 \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 Facebook \u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0438\u0445 \u0432\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0454\u0442\u0435 \u043d\u0430 \u0441\u0432\u0456\u0439 \u0441\u0430\u0439\u0442 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 Facebook. \u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043c\u0430\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043c\u0456\u043a\u0440\u043e\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u043f\u0435\u0432\u043d\u043e\u0457 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0430\u0431\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f \u0437\u0430\u0434\u0430\u043d\u043e\u0457 \u043f\u043e\u0434\u0456\u0457, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0441\u043f\u0438\u0441\u043a\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439 \u0434\u043b\u044f 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