{"id":35375,"date":"2023-10-11T10:24:07","date_gmt":"2023-10-11T08:24:07","guid":{"rendered":"https:\/\/star-marketing.com.ua\/?p=35375"},"modified":"2023-10-12T10:00:42","modified_gmt":"2023-10-12T08:00:42","slug":"naruzhnaya-reklama-ili-internet-reklama","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/","title":{"rendered":"Outdoor advertising or online advertising? Types, Features, Prices, Quality"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20ba832ac8c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20ba832ac8c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%A2%D0%B0%D0%B1%D0%BB%D0%B8%D1%86%D0%B0-%D1%81%D1%80%D0%B0%D0%B2%D0%BD%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%BD%D1%8B%D1%85_%D0%B2%D0%B8%D0%B4%D0%BE%D0%B2_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B8_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B\" title=\"Table-comparison of the main types of outdoor advertising and Internet advertising\">Table-comparison of the main types of outdoor advertising and Internet advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%92%D0%B8%D0%B4%D1%8B_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%A3%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D0%B0\" title=\"Types of outdoor advertising (Ukraine)\">Types of outdoor advertising (Ukraine)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#1_%D0%91%D0%B8%D0%BB%D0%B1%D0%BE%D1%80%D0%B4%D1%8B\" title=\"1. billboards\">1. billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#2_%D0%A1%D0%B8%D1%82%D0%B8-%D0%BB%D0%B0%D0%B9%D1%82%D1%8B\" title=\"2. City lights\">2. City lights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#3_%D0%A2%D1%80%D0%B0%D0%BD%D1%81%D0%BF%D0%BE%D1%80%D1%82%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" title=\"3. Transportation Advertising\">3. Transportation Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#4_%D0%92%D0%B8%D0%B4%D0%B5%D0%BE%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D1%8B\" title=\"4. Video screens\">4. Video screens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#5_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D0%BD%D0%B0_%D0%A4%D0%B0%D1%81%D0%B0%D0%B4%D0%B0%D1%85_%D0%97%D0%B4%D0%B0%D0%BD%D0%B8%D0%B9\" title=\"5. Advertising on Facades of Buildings\">5. Advertising on Facades of Buildings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%9E%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B\" title=\"Features of outdoor advertising:\">Features of outdoor advertising:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B_%D0%BF%D0%BE_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B5\" title=\"Conclusions on outdoor advertising:\">Conclusions on outdoor advertising:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%92%D0%B8%D0%B4%D1%8B_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\" title=\"Types of advertising on the Internet\">Types of advertising on the Internet<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#1_%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BA%D1%81%D1%82%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" title=\"1. Contextual Advertising\">1. Contextual Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#2_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D0%B2_%D0%A1%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%A1%D0%B5%D1%82%D1%8F%D1%85_Facebook_Instatgram_Linkedin_TikTok\" title=\"2. Advertising in Social Networks Facebook, Instatgram, Linkedin, TikTok\">2. Advertising in Social Networks Facebook, Instatgram, Linkedin, TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#3_%D0%9C%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" title=\"3. media advertising\">3. media advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#4_Email-%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\" title=\"4. Email Marketing\">4. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#5_Influencer_%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\" title=\"5. Influencer Marketing\">5. Influencer Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%9E%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\" title=\"Features of advertising on the Internet:\">Features of advertising on the Internet:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#1_%D0%93%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%B5_%D0%92%D0%BE%D0%B7%D0%B4%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D0%B5\" title=\"1. Global Impacts \">1. Global Impacts <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#2_%D0%92%D0%BE%D0%B7%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%A2%D0%BE%D1%87%D0%B5%D1%87%D0%BD%D0%BE%D0%B9_%D0%A2%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%BA%D0%B8\" title=\"2. Spot Targeting capability \">2. Spot Targeting capability <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#3_%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%B8_%D0%9C%D0%BE%D0%BD%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%BD%D0%B3\" title=\"3. analytics and monitoring\">3. analytics and monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#4_%D0%A1%D1%82%D0%BE%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C_%D0%9B%D0%B8%D0%B4%D0%B0_%D0%9C%D0%BE%D0%B6%D0%B5%D1%82_%D0%91%D1%8B%D1%82%D1%8C_%D0%9E%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B0\" title=\"4. The cost of Lida can be optimized\">4. The cost of Lida can be optimized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%94%D0%BE%D0%BF%D0%BE%D0%BB%D0%BD%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE_%D0%9C%D0%BD%D0%BE%D0%B3%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B8%D0%B5_%D0%A4%D0%BE%D1%80%D0%BC%D0%B0%D1%82%D0%BE%D0%B2\" title=\"Optional: Multiple Formats\">Optional: Multiple Formats<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B_%D0%BF%D0%BE_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B5_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\" title=\"Conclusions on Internet advertising:\">Conclusions on Internet advertising:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%A7%D1%82%D0%BE_%D0%92%D1%8B%D0%B1%D1%80%D0%B0%D1%82%D1%8C_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D1%83%D1%8E_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%B8%D0%BB%D0%B8_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\" title=\"What Choose outdoor advertising or online advertising?\">What Choose outdoor advertising or online advertising?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%94%D0%BB%D1%8F_%D0%9B%D0%BE%D0%BA%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%91%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%BE%D0%B2\" title=\"For Local Businesses\">For Local Businesses<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" title=\"Outdoor Advertising\">Outdoor Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\" title=\"Internet advertising\">Internet advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%94%D0%BB%D1%8F_%D0%9E%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%91%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%BE%D0%B2_%D0%B8_%D0%A1%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%BE%D0%B2\" title=\"For Online Businesses and Startups\">For Online Businesses and Startups<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-2\" title=\"Outdoor Advertising\">Outdoor Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-2\" title=\"Internet advertising\">Internet advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%94%D0%BB%D1%8F_B2B\" title=\"For B2B\">For B2B<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-3\" title=\"Outdoor Advertising\">Outdoor Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-3\" title=\"Internet advertising\">Internet advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/#%D0%94%D0%BB%D1%8F_%D0%9C%D0%B0%D1%81%D1%81%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE_%D0%A0%D1%8B%D0%BD%D0%BA%D0%B0\" title=\"For the Mass Market\">For the Mass Market<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D0%B0%D0%B1%D0%BB%D0%B8%D1%86%D0%B0-%D1%81%D1%80%D0%B0%D0%B2%D0%BD%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%BD%D1%8B%D1%85_%D0%B2%D0%B8%D0%B4%D0%BE%D0%B2_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B8_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B\"><\/span>Table-comparison of the main types of outdoor advertising and Internet advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite>Keep in mind that real prices can vary significantly, and consulting with experts or checking prices with specific providers is recommended to accurately estimate your advertising budget.<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Type of Advertising<\/th><th>Features<\/th><th>Cost of Lida (approximately)<\/th><th>Price per Month (approx. USD)<\/th><th>Efficiency<\/th><\/tr><\/thead><tbody><tr><td><strong>Outdoor Advertising<\/strong><\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Billboards<\/td><td>Local impact, visuality<\/td><td>High<\/td><td>400$ &#8212; 2000$<\/td><td>Medium<\/td><\/tr><tr><td>City lights<\/td><td>City centers, increased attention<\/td><td>Medium<\/td><td>200$ &#8212; 1200$<\/td><td>Above average<\/td><\/tr><tr><td>Transportation advertising<\/td><td>Moving advertising, large reach<\/td><td>Low<\/td><td>200$ &#8212; 1000$<\/td><td>Medium<\/td><\/tr><tr><td><strong>Internet Advertising<\/strong><\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Google Ads<\/td><td>Spot targeting, global reach<\/td><td>Optimized<\/td><td>100$ &#8212; 5000$<\/td><td>High<\/td><\/tr><tr><td>Facebook Ads<\/td><td>Wide targeting possibilities<\/td><td>Optimized<\/td><td>100$ &#8212; 2000$<\/td><td>Above average<\/td><\/tr><tr><td>Instagram Ads<\/td><td>Visual content, young people<\/td><td>Optimized<\/td><td>100$ &#8212; 1500$<\/td><td>High<\/td><\/tr><tr><td>LinkedIn Ads<\/td><td>B2B, professional audience<\/td><td>High<\/td><td>200$ &#8212; 1500$<\/td><td>Medium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In this table, prices are presented in a very wide range to reflect the possible fluctuations in advertising campaign budgets: from relatively small and economical to large and expensive projects. Actual figures may vary depending on a variety of factors, including specific campaign specifications, region, timeframe, platforms chosen, etc. Detailed analysis and budget planning should be done for each specific case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B8%D0%B4%D1%8B_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%A3%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D0%B0\"><\/span>Types of outdoor advertising (Ukraine)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%D0%91%D0%B8%D0%BB%D0%B1%D0%BE%D1%80%D0%B4%D1%8B\"><\/span>1. billboards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"596\" height=\"368\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/billboard.jpg\" alt=\"\" class=\"wp-image-35386 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/billboard.jpg 596w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/billboard-300x185.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/billboard-18x12.jpg 18w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Large billboards visible on roads and other public places.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 15,000 UAH and above per month depending on location and size.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Visual impact, suitable for campaigns with mass reach.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: High cost per lead, usually with low conversion rates due to lack of targeting.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D0%A1%D0%B8%D1%82%D0%B8-%D0%BB%D0%B0%D0%B9%D1%82%D1%8B\"><\/span>2. City lights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"550\" height=\"366\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/citylight.jpg\" alt=\"\" class=\"wp-image-35389 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/citylight.jpg 550w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/citylight-300x200.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/citylight-18x12.jpg 18w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Illuminated advertising boxes located in urban settings, often in pedestrian areas.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 10 000 UAH per month, depending on the location.<\/p>\n\n\n\n<p><strong>Features<\/strong>: The target audience is pedestrians and urban traffic.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: Average cost per lead, quality depends on location.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D0%A2%D1%80%D0%B0%D0%BD%D1%81%D0%BF%D0%BE%D1%80%D1%82%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\"><\/span>3. Transportation Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"419\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/transport.jpg\" alt=\"\" class=\"wp-image-35388 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/transport.jpg 700w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/transport-300x180.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/transport-18x12.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Advertising on vehicles and bus stops.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 5 000 UAH and more per month, depending on the format and route.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Ability to reach different demographic groups.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: The cost and quality of the lead depends on the route and geography.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%D0%92%D0%B8%D0%B4%D0%B5%D0%BE%D1%8D%D0%BA%D1%80%D0%B0%D0%BD%D1%8B\"><\/span>4. Video screens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"559\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/videoekran.jpg\" alt=\"\" class=\"wp-image-35384 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/videoekran.jpg 700w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/videoekran-300x240.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/videoekran-15x12.jpg 15w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Electronic whiteboards broadcasting video advertisements.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 20,000 UAH per month, depending on location and broadcast time.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Dynamic ads, ability to change the message.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: High cost, but dynamic content can increase appeal.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D0%BD%D0%B0_%D0%A4%D0%B0%D1%81%D0%B0%D0%B4%D0%B0%D1%85_%D0%97%D0%B4%D0%B0%D0%BD%D0%B8%D0%B9\"><\/span>5. Advertising on Facades of Buildings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad.jpeg\" alt=\"\" class=\"wp-image-35382 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad.jpeg 800w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-300x225.jpeg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-768x576.jpeg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-16x12.jpeg 16w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-254x190.jpeg 254w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-353x265.jpeg 353w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/fasad-549x412.jpeg 549w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Banners and posters placed on building facades.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 10 000 UAH per month.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Visual impact in densely populated areas.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: Depends on location and traffic.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9E%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B\"><\/span>Features of outdoor advertising:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Local impact<\/strong>: While outdoor advertising has a large reach, it is nevertheless limited by location.<\/li>\n\n\n\n<li><strong>Visual impact<\/strong>: Ability to create an impressive and memorable visual impression, especially through creative and innovative designs.<\/li>\n\n\n\n<li><strong>Lack of spot targeting<\/strong>: The inability to target ads to a specific target group or demographic segment with the same precision as is possible in digital advertising.<\/li>\n\n\n\n<li><strong>The cost of a lead can be high<\/strong>: Depending on the location and format, the cost of attracting one customer (lead) through outdoor advertising can be substantial.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B_%D0%BF%D0%BE_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%BE%D0%B9_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B5\"><\/span>Conclusions on outdoor advertising:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite its wide reach, outdoor advertising may face some limitations, such as the lack of ability to accurately track ROI and analytics compared to online advertising. Nevertheless, as an element of an integrated marketing strategy and to strengthen a brand, outdoor advertising can be very effective.<\/p>\n\n\n\n<p>The type of outdoor advertising you choose depends on your budget, target audience and advertising objectives. It is also important to consider other factors such as time of day, season and demographics of the target audience when planning an outdoor advertising campaign. It is recommended to test different formats and track their effectiveness to optimize your advertising budget and strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B8%D0%B4%D1%8B_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\"><\/span>Types of advertising on the Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><\/p>\n<cite>Please note that the data provided are approximate and may differ from the current market situation, as online advertising prices are subject to fluctuations and depend on many factors such as industry specifics, seasonality and target audience.<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%D0%9A%D0%BE%D0%BD%D1%82%D0%B5%D0%BA%D1%81%D1%82%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\"><\/span>1. Contextual Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"987\" height=\"649\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/context-reklama.jpg\" alt=\"\" class=\"wp-image-35381 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/context-reklama.jpg 987w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/context-reklama-300x197.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/context-reklama-768x505.jpg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/context-reklama-18x12.jpg 18w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Advertisements shown on search engines in response to a user's query.<\/p>\n\n\n\n<p><strong>Prices<\/strong>: The cost of a click can start from 5 UAH and higher, depending on the competition of keywords.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Well targeted, pay only for conversions.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: Variety of value, good quality leads with proper keyword selection.<\/p>\n\n\n\n<p><a href=\"https:\/\/star-marketing.com.ua\/en\/ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about contextual advertising<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D0%B2_%D0%A1%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%A1%D0%B5%D1%82%D1%8F%D1%85_Facebook_Instatgram_Linkedin_TikTok\"><\/span>2. Advertising in Social Networks Facebook, Instatgram, Linkedin, TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"597\" height=\"1024\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads-597x1024.jpg\" alt=\"\" class=\"wp-image-35380 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads-597x1024.jpg 597w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads-175x300.jpg 175w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads-768x1317.jpg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads-7x12.jpg 7w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/smm-ads.jpg 808w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Ads placed on platforms such as Facebook, Instagram and LinkedIn.<\/p>\n\n\n\n<p><strong>Prices<\/strong>: Cost of a click from 2 UAH; minimum campaign budget can be from 200 UAH per day.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Wide targeting possibilities.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: May vary, depending on the accuracy of targeting and quality of creative.<\/p>\n\n\n\n<p><a href=\"https:\/\/star-marketing.com.ua\/en\/smm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about SMM promotion in social networks<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D0%9C%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\"><\/span>3. media advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"357\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/youtube-ads-example.jpg\" alt=\"\" class=\"wp-image-35379 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/youtube-ads-example.jpg 800w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/youtube-ads-example-300x134.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/youtube-ads-example-768x343.jpg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/youtube-ads-example-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Banner ads, videos, interactive formats on various websites.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 50 UAH per 1000 impressions (CPM), depends on the platform and audience.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Good for building brand awareness.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: Prone to higher cost per lead, quality depends on proper site selection and creative.<\/p>\n\n\n\n<p>To learn more <a href=\"https:\/\/star-marketing.com.ua\/en\/ppc\/bannernaya-reklama-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">about Google's banner ads<\/a> or <a href=\"https:\/\/star-marketing.com.ua\/en\/ppc\/videoreklama\/\" target=\"_blank\" rel=\"noreferrer noopener\">about Youtube video ads<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Email-%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\"><\/span>4. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"625\" height=\"487\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/email-marketing-example.jpg\" alt=\"\" class=\"wp-image-35387 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/email-marketing-example.jpg 625w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/email-marketing-example-300x234.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/email-marketing-example-15x12.jpg 15w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Sending commercial letters to the target audience.<\/p>\n\n\n\n<p><strong>Prices<\/strong>From 0.1 UAH for sending one letter, depending on the size of the base and platform.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Ability to accurately segment the audience.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: Usually low cost per lead, quality depends on the base and quality of content.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Influencer_%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3\"><\/span>5. Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"473\" height=\"1024\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-473x1024.jpeg\" alt=\"\" class=\"wp-image-35397 size-full\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-473x1024.jpeg 473w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-139x300.jpeg 139w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-768x1662.jpeg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-710x1536.jpeg 710w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example-6x12.jpeg 6w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2023\/10\/influencer-marketing-example.jpeg 828w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Description<\/strong>: Collaborating with bloggers and opinion makers to promote a product\/service.<\/p>\n\n\n\n<p><strong>Prices<\/strong>: From 1000 UAH per post, strongly depends on the popularity of influencer.<\/p>\n\n\n\n<p><strong>Features<\/strong>: Allows you to reach a blogger's loyal audience.<\/p>\n\n\n\n<p><strong>Cost\/Lead Quality<\/strong>: The cost of a lead can be high, but leads tend to be warmer and trust recommendations.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9E%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B8_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\"><\/span>Features of advertising on the Internet:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Indeed, online advertising has a number of unique features that make it extremely effective and popular among marketers around the world, including Ukraine. Here are some key characteristics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%D0%93%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%B5_%D0%92%D0%BE%D0%B7%D0%B4%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D0%B5\"><\/span>1. Global Impacts <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: The ability to get your message to a global audience, unlimited by geographic boundaries.<\/li>\n\n\n\n<li><strong>Utilization<\/strong>: Ideal for brands looking to build an international presence or those with a target audience spread across the globe.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%D0%92%D0%BE%D0%B7%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%A2%D0%BE%D1%87%D0%B5%D1%87%D0%BD%D0%BE%D0%B9_%D0%A2%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%BA%D0%B8\"><\/span>2. Spot Targeting capability <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Ability to fine-tune target audience selection criteria based on demographics, interests, behavior, etc.<\/li>\n\n\n\n<li><strong>Utilization<\/strong>: Effective for companies that want to appeal to specific demographic or psychographic segments.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0_%D0%B8_%D0%9C%D0%BE%D0%BD%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%BD%D0%B3\"><\/span>3. analytics and monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Get instant feedback and data that can be used to optimize campaigns in real time.<\/li>\n\n\n\n<li><strong>Utilization<\/strong>: Indispensable for all campaigns, it allows you to quickly adapt strategies and tactics based on up-to-date performance data.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%D0%A1%D1%82%D0%BE%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C_%D0%9B%D0%B8%D0%B4%D0%B0_%D0%9C%D0%BE%D0%B6%D0%B5%D1%82_%D0%91%D1%8B%D1%82%D1%8C_%D0%9E%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B0\"><\/span>4. The cost of Lida can be optimized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Ability to control budget and optimize costs to maximize profit and minimize customer acquisition costs.<\/li>\n\n\n\n<li><strong>Utilization<\/strong>: Useful for all types of businesses to increase ROI and effectiveness of advertising budget.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%BF%D0%BE%D0%BB%D0%BD%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE_%D0%9C%D0%BD%D0%BE%D0%B3%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B8%D0%B5_%D0%A4%D0%BE%D1%80%D0%BC%D0%B0%D1%82%D0%BE%D0%B2\"><\/span>Optional: Multiple Formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Ability to use a variety of advertising formats (video, images, text, interactive, etc.) to meet the different needs and preferences of the target audience.<\/li>\n\n\n\n<li><strong>Utilization<\/strong>: Adapting to the needs and behaviors of your target audience, creating creative and engaging campaigns.<\/li>\n<\/ul>\n\n\n\n<p>Online advertising offers tremendous opportunities for businesses of all sizes, allowing them to mix and match different strategies and tactics to maximize impact and deeply engage with their target audience. In every campaign, it is important not to forget about quality content and value to the consumer to create a positive brand experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B_%D0%BF%D0%BE_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B5_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\"><\/span>Conclusions on Internet advertising:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It's important to remember that each platform and methodology has its own unique characteristics and can be more or less effective depending on the specifics of the business, target audience and objectives. The best approach involves a combination of different channels to optimize reach and conversion, with ongoing optimization based on analytics data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D0%92%D1%8B%D0%B1%D1%80%D0%B0%D1%82%D1%8C_%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D1%83%D1%8E_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%B8%D0%BB%D0%B8_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%83_%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82\"><\/span>What Choose outdoor advertising or online advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%BB%D1%8F_%D0%9B%D0%BE%D0%BA%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%91%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%BE%D0%B2\"><\/span>For Local Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\"><\/span>Outdoor Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Direct exposure to local audiences, especially if the location of the business and advertising surfaces are strategically designed.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Use bright, concise messaging and clearly state where your business is located.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0\"><\/span>Internet advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Local targeting in online environments (e.g. geotargeting in social media or Google Ads).<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Emphasize the convenience of location to locals in your online campaign.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%BB%D1%8F_%D0%9E%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%91%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%BE%D0%B2_%D0%B8_%D0%A1%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%BE%D0%B2\"><\/span>For Online Businesses and Startups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-2\"><\/span>Outdoor Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Potential<\/strong>: Create brand awareness and draw attention to new products\/services.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Target crowded places or locations that your target audience may visit.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-2\"><\/span>Internet advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Global reach, ability to quickly adapt strategy and target by detailed demographics.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Use dynamic targeting and A\/B testing to optimize campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%BB%D1%8F_B2B\"><\/span>For B2B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%80%D1%83%D0%B6%D0%BD%D0%B0%D1%8F_%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-3\"><\/span>Outdoor Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Applicability<\/strong>: Can be useful at trade shows, conferences or business centers to reinforce brand presence.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Emphasize the USP (Unique Selling Proposition) and contact information.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0-3\"><\/span>Internet advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Advantages<\/strong>: Ability to use specialized platforms (e.g. LinkedIn) to directly impact business audiences.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: Focus on creating quality content and establishing expertise in your field.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%94%D0%BB%D1%8F_%D0%9C%D0%B0%D1%81%D1%81%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE_%D0%A0%D1%8B%D0%BD%D0%BA%D0%B0\"><\/span>For the Mass Market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Combined Approach<\/strong>: Use outdoor advertising for general brand awareness and creating \"hype\" and online advertising to detail the offer and attract specific segments.<\/li>\n<\/ul>\n\n\n\n<p>In conclusion, both types of advertising have their strengths and can be used together to enhance the effectiveness of a marketing campaign. Always evaluate the performance and ROI (return on investment) of each campaign to further optimize your strategy and budget.<\/p>","protected":false},"excerpt":{"rendered":"<p>Table-comparison of the main types of outdoor advertising and online advertising Remember that real prices may differ significantly, and for an accurate assessment of the advertising budget it is recommended to consult with experts or check prices with specific providers. Type of Advertising Features Cost per Lead (approximately) Price per Month (approximately, USD) Effectiveness Outdoor Advertising Billboards Local impact, visuality High 400$ - 2000$ Medium City Lights Centers [...]<\/p>","protected":false},"author":6,"featured_media":35377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041d\u0430\u0440\u0443\u0436\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442? \u0412\u0438\u0434\u044b, \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0426\u0435\u043d\u044b, \u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e - StarMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/naruzhnaya-reklama-ili-internet-reklama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0430\u0440\u0443\u0436\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442? 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