{"id":22882,"date":"2020-08-26T15:28:54","date_gmt":"2020-08-26T13:28:54","guid":{"rendered":"https:\/\/star-marketing.com.ua\/?p=22882"},"modified":"2020-11-18T09:31:59","modified_gmt":"2020-11-18T07:31:59","slug":"plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/","title":{"rendered":"Pros and cons of SEO and how to turn the disadvantages of SEO into advantages"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/plyusy-i-minusy-seo-kak-obratit-nedostatki-optimizacii-v-dostoinstva-1024x651.png\" alt=\"\" class=\"wp-image-22883\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/plyusy-i-minusy-seo-kak-obratit-nedostatki-optimizacii-v-dostoinstva.png 1024w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/plyusy-i-minusy-seo-kak-obratit-nedostatki-optimizacii-v-dostoinstva-300x191.png 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/plyusy-i-minusy-seo-kak-obratit-nedostatki-optimizacii-v-dostoinstva-768x488.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe will provide your site with a place in the top search results, increase traffic, and with it sales!\u201d - promise SEO-specialists. Does it really work? Like any marketing process, SEO has its pros and cons. How, knowing about them, to optimize so that it gives the expected results?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><\/p><cite>Help: SEO (Search Engine Optimization) is a complex work on the site so that it matches the algorithms of search engines. Then they perceive it as a suitable result for user requests and show it on the first page of the search results.<br><\/cite><\/blockquote>\n\n\n\n<p>Thoughtful <a href=\"https:\/\/star-marketing.com.ua\/en\/seo\/\">SEO site optimization<\/a> - a guarantee that your web resource will be in the Top and an interested audience will visit it. A few research findings:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/statistika-poiskovoj-vydachi-i-seo-3-1024x651.png\" alt=\"\" class=\"wp-image-22886\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/statistika-poiskovoj-vydachi-i-seo-3.png 1024w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/statistika-poiskovoj-vydachi-i-seo-3-300x191.png 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/statistika-poiskovoj-vydachi-i-seo-3-768x488.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The influence of user behavior on rankings is large, and several hundred technical criteria are based on it. Without SEO - a diverse analysis and comprehensive work with web pages, you will not get a place in the Top.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20ba8145f6f\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20ba8145f6f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/#%D0%9F%D0%BB%D1%8E%D1%81%D1%8B_SEO\" title=\"Pros of SEO\">Pros of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/#%D0%9C%D0%B8%D0%BD%D1%83%D1%81%D1%8B_SEO\" title=\"Cons of SEO\">Cons of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/#%D0%9A%D0%B0%D0%BA_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C_%D0%B2%D0%B5%D0%B1-%D1%80%D0%B5%D1%81%D1%83%D1%80%D1%81_%D1%83%D1%87%D0%B8%D1%82%D1%8B%D0%B2%D0%B0%D1%8F_%D0%BC%D0%B8%D0%BD%D1%83%D1%81%D1%8B_SEO\" title=\"How to optimize a web resource, considering the cons of SEO\">How to optimize a web resource, considering the cons of SEO<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/#%D0%97%D0%B0%D0%B2%D0%B8%D1%81%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C_%D0%BE%D1%82_%D0%BF%D0%BE%D0%B2%D0%B5%D0%B4%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%BD%D0%B0_%D0%B2%D0%B5%D0%B1-%D1%80%D0%B5%D1%81%D1%83%D1%80%D1%81%D0%B5\" title=\"Dependence on user behavior on a web resource\">Dependence on user behavior on a web resource<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/plyusy-i-minusy-seo-i-kak-obratit-nedostatki-seo-v-dostoinstva\/#%D0%A2%D0%B5%D1%85%D0%BD%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D1%81%D0%BE%D0%BE%D1%82%D0%B2%D0%B5%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%82%D1%80%D0%B5%D0%B1%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F%D0%BC_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D1%8B%D1%85_%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC\" title=\"Technical compliance with the requirements of search engines.\">Technical compliance with the requirements of search engines.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BB%D1%8E%D1%81%D1%8B_SEO\"><\/span>Pros of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>An interested audience comes from organic search results, makes purchases or orders services.<\/li><li>The quality of the design of web pages and content on them is improving, which attracts Internet users.<\/li><li>Thanks to SEO, the site becomes authoritative for the audience: 85 % users turn to organic results, and not to advertisements at the top of the page (Ignitevisibility study).<\/li><li>Audience coverage is not inferior to indicators from advertising campaigns.<\/li><li>Advertising: Blogs and other resources leave a lot of information about the site. This is an additional source of traffic.<\/li><li>At different stages of work on optimizing a web resource, the number of visitors gradually increases and trust in it grows.<\/li><li>The results from SEO can be long lasting, depending on the means and methods that have been applied.<\/li><li>Investments at the start of optimization are lower costs than a constant payment for advertising.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9C%D0%B8%D0%BD%D1%83%D1%81%D1%8B_SEO\"><\/span>Cons of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>All the expected results of the promotion appear after 4-6 months.<\/li><li>Whether a web resource will be in the Top depends on compliance with the algorithms and requirements of search engines. They change frequently, filters appear that track pages with outdated promotion methods and impose penalties.  <\/li><li>High competition: many work on the quality of web resources, so you will have to fight for a place in the Top.<\/li><li>Promotion is influenced by how users behave on the site, how long they stay on it, whether they navigate through pages, fill out and submit forms, and make purchases.<\/li><li>Costs will be required: for an SEO specialist, an analyst, a web developer, a copywriter, for software and SEO tools. If you master optimization on your own, you need to invest a lot of money and spend a lot of time only on training, not to mention setting up your Internet resource.  <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"940\" height=\"788\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/komponenty-seo.png\" alt=\"\" class=\"wp-image-22889\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/komponenty-seo.png 940w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/komponenty-seo-300x251.png 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/komponenty-seo-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C_%D0%B2%D0%B5%D0%B1-%D1%80%D0%B5%D1%81%D1%83%D1%80%D1%81_%D1%83%D1%87%D0%B8%D1%82%D1%8B%D0%B2%D0%B0%D1%8F_%D0%BC%D0%B8%D0%BD%D1%83%D1%81%D1%8B_SEO\"><\/span>How to optimize a web resource, considering the cons of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#039;s pay attention to two of the many factors that significantly affect the ranking: the behavior of site users and its compliance with the technical requirements of search engines. They have disadvantages that need to be carefully worked out in order to minimize their impact or turn them into advantages. This will help to quickly adapt web pages to search algorithms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%B2%D0%B8%D1%81%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C_%D0%BE%D1%82_%D0%BF%D0%BE%D0%B2%D0%B5%D0%B4%D0%B5%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%BD%D0%B0_%D0%B2%D0%B5%D0%B1-%D1%80%D0%B5%D1%81%D1%83%D1%80%D1%81%D0%B5\"><\/span>Dependence on user behavior on a web resource<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It would seem impossible to influence whether a visitor will be active on the site. However, with the help of SEO, a lot can be done so that it does not go to competitors and perform targeted actions on a web resource. Every time you fill out a lead form, click a link, or make a purchase, you earn points towards your web page&#039;s authority for search engines. According to statistics, 69 % users say that they are more likely to buy a product or order a service if the landing page or online store responds to their requests. The web resource should have everything that the visitor is looking for:<\/p>\n\n\n\n<ul><li>Products and services with descriptions \u201cfor people\u201d or interesting and useful articles if it is a blog.<\/li><li>Detailed reviews, not just \u201cthe product matches the description\u201d, answers to questions, <\/li><li>reader comments.<\/li><li>Quick feedback, user support.<\/li><li>Attractive design, easy navigation, stimulating calls to action. A\/B testing can be applied to determine their best options.<\/li><li>Clear and concise forms to fill out.<\/li><li>Favorable offers: promotions, discounts, gifts, etc.<\/li><li>The promise of something new and interesting for the visitor, so that he bookmarks the site in the browser and visits there more often.<\/li><li>All this implies comprehensive painstaking work with web pages. The results from SEO remain for a long time and consistently work for promotion to the Top in a natural way - the site becomes popular because people like it.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-mobilnaya-vydacha-1024x651.png\" alt=\"\" class=\"wp-image-22892\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-mobilnaya-vydacha.png 1024w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-mobilnaya-vydacha-300x191.png 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-mobilnaya-vydacha-768x488.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D0%B5%D1%85%D0%BD%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%BE%D0%B5_%D1%81%D0%BE%D0%BE%D1%82%D0%B2%D0%B5%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%82%D1%80%D0%B5%D0%B1%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F%D0%BC_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D1%8B%D1%85_%D1%81%D0%B8%D1%81%D1%82%D0%B5%D0%BC\"><\/span>Technical compliance with the requirements of search engines.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>We need constant analysis of changing search and commercial algorithms in order to adapt the site to them in time. There are over 30 services and programs for different SEO tasks.<\/li><li>Depending on the results of the audit, the following \u201ctechnical\u201d work is carried out:<\/li><li>The structure of a web resource is organized so that search robots can \u201cread\u201d it, a site map is created for them, internal linking between pages.<\/li><li>The semantic core is formed in accordance with the expected requests.<\/li><li>Links to third-party resources are created.<\/li><li>The domain name is being worked on.<\/li><li>URLs, tags, snippet, headings, and other elements that affect ranking are designed.<\/li><li>Suitable unique texts, optimized illustrations and video content are created. They will need to be published and updated regularly so that the site is perceived by search engines as valid.<\/li><li>The resource adapts to mobile devices.<\/li><li>Eliminate HTML errors, etc.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"651\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-konversiya-1024x651.png\" alt=\"\" class=\"wp-image-22895\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-konversiya.png 1024w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-konversiya-300x191.png 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/08\/seo-i-konversiya-768x488.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In order for the site to be maximally adapted to search engines and get into the Top, it is necessary to solve over 200 optimization tasks. Then it will be possible to take the maximum from SEO opportunities and minimize the impact of disadvantages.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cWe will provide your site with a place in the top search results, increase traffic, and with it sales!\u201d - promise SEO-specialists. Does it really work? Like any marketing process, SEO has its pros and cons. How, knowing about them, to optimize so that it gives the expected results? Reference: SEO (Search Engine Optimization) is a complex [\u2026]<\/p>","protected":false},"author":6,"featured_media":22883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,214],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041f\u043b\u044e\u0441\u044b \u0438 \u043c\u0438\u043d\u0443\u0441\u044b SEO \u0438 \u043a\u0430\u043a \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438 SEO \u0432 \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u0430 | \u0411\u043b\u043e\u0433 Star Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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