{"id":22640,"date":"2020-03-01T17:05:50","date_gmt":"2020-03-01T15:05:50","guid":{"rendered":"https:\/\/star-marketing.com.ua\/?p=22640"},"modified":"2020-11-18T09:28:58","modified_gmt":"2020-11-18T07:28:58","slug":"chto-novogo-v-reklame-google-ads-v-2020-godu","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/","title":{"rendered":"What&#039;s new in Google Ads advertising in 2020"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"603\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/whats-new-1024x603.jpg\" alt=\"\" class=\"wp-image-22641\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/whats-new-1024x603.jpg 1024w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/whats-new-300x177.jpg 300w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/whats-new-768x452.jpg 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/whats-new.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In 2020, Google Ads launched several important updates that expand the possibilities for running successful advertising campaigns. We decided to talk about them in more detail in our review.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/star-marketing.com.ua\/en\/ppc\/\">Professional maintenance and setting of contextual advertising<\/a> can be ordered from Star Marketing specialists.<\/p><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20c9a17edfc\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20c9a17edfc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#Gallery_Ads_%D0%B4%D0%BB%D1%8F_mobile-%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%B0\" title=\"Gallery Ads for mobile search\">Gallery Ads for mobile search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%9F%D0%BE%D1%8F%D0%B2%D0%B8%D0%BB%D0%B0%D1%81%D1%8C_%D0%BD%D0%BE%D0%B2%D0%B0%D1%8F_%D1%86%D0%B5%D0%BB%D1%8C_%C2%ABNew_Customer_Acquisition%C2%BB\" title=\"There is a new goal &quot;New Customer Acquisition&quot;&nbsp;\">There is a new goal &quot;New Customer Acquisition&quot;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#_%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%BD%D1%8B%D0%B5_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B8_%D0%BD%D0%B0_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%B5\" title=\"&nbsp;Search audience targeting\">&nbsp;Search audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%98%D1%81%D1%87%D0%B5%D0%B7%D0%BB%D0%B0_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D1%81_%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%B0\" title=\"Removed ads from children&#039;s content&nbsp;\">Removed ads from children&#039;s content&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%9D%D0%BE%D0%B2%D0%BE%D0%B5_%D1%80%D0%B0%D1%81%D1%88%D0%B8%D1%80%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B4%D0%BB%D1%8F_%D0%B3%D0%B5%D0%BD%D0%B5%D1%80%D0%B0%D1%86%D0%B8%D0%B8_%D0%BB%D0%B8%D0%B4%D0%BE%D0%B2\" title=\"New extension for lead generation&nbsp;\">New extension for lead generation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%9A%D0%BE%D0%BC%D0%B1%D0%B8%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%BD%D1%8B%D0%B5_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B8\" title=\"Combined audience targeting\">Combined audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%9F%D0%BE%D1%8F%D0%B2%D0%B8%D0%BB%D1%81%D1%8F_%D1%81%D0%B8%D0%BC%D1%83%D0%BB%D1%8F%D1%82%D0%BE%D1%80_%D0%B1%D1%8E%D0%B4%D0%B6%D0%B5%D1%82%D0%B0\" title=\"Budget Simulator Launched\">Budget Simulator Launched<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%92%D0%B5%D1%80%D0%B8%D1%84%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D1%8F_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%B2_Google\" title=\"Google advertiser verification\">Google advertiser verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/#%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B1%D1%8B%D1%81%D1%82%D1%80%D0%BE%D1%80%D0%B0%D1%81%D1%82%D1%83%D1%89%D0%B8%D1%85_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B9_%D0%B2_%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%86%D0%B5\" title=\"Identifying Fast Growing Categories in Retail\">Identifying Fast Growing Categories in Retail<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gallery_Ads_%D0%B4%D0%BB%D1%8F_mobile-%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%B0\"><\/span>Gallery Ads for mobile search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a handy gallery of advertisements with pictures. An effective tandem of search content and interactivity. The gallery includes 4-8 illustrations, to each of which you can add a catchy title, add a unique text.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"740\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc2.png\" alt=\"\" class=\"wp-image-22647\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc2.png 768w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc2-300x289.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Ads of this format are shown on mobile. The gallery can be scrolled up and down, left and right. At the end there is a call to active action - go to the site. The Gallery Ads format is available in Russian and in 10 other languages.<\/p>\n\n\n\n<p>What are the advantages and features of using Gallery Ads:<\/p>\n\n\n\n<ul><li>Placement is carried out by keywords and with targeting options<\/li><li>Galleries are created in existing search campaigns and shown in the first position&nbsp;<\/li><li>After viewing the pictures, users can easily go to the site in one click<\/li><li>The advertiser needs to pay only for viewing 3 pictures or for going to the site<\/li><\/ul>\n\n\n\n<p><em>As images for Gallery Ads, we recommend choosing images that showcase the product or reflect the activities of the company.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D1%8F%D0%B2%D0%B8%D0%BB%D0%B0%D1%81%D1%8C_%D0%BD%D0%BE%D0%B2%D0%B0%D1%8F_%D1%86%D0%B5%D0%BB%D1%8C_%C2%ABNew_Customer_Acquisition%C2%BB\"><\/span>There is a new goal &quot;New Customer Acquisition&quot;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads is testing a new goal for smart shopping campaigns in 2020 - &quot;Get New Customers&quot;. The main task of the goal is to optimize advertising campaigns. It is suitable for businesses that involve long-term cooperation after the first contact with the client: real estate, banks, car sales, household appliances.<\/p>\n\n\n\n<p><em>Important! When setting up, it is necessary to calculate the cost of attracting a new client and the optimal period of time after which the client becomes \u201cnew\u201d again. &nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%BD%D1%8B%D0%B5_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B8_%D0%BD%D0%B0_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%B5\"><\/span>&nbsp;Search audience targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads launched this new product at the end of last year, but if you haven\u2019t had time to try it out and evaluate it yet, we\u2019ll tell you. The new search targetings are the same audiences that were available for Google Display Smart Campaigns before:<\/p>\n\n\n\n<ul><li>Interests. They allow you to create demand for goods by working with the target audience at the start of the sales funnel<\/li><li>&quot;Warm&quot; buyers. Reach those who are actively considering purchasing a product<\/li><li>seasonal segments. Suitable for displaying offers dedicated to the holidays - Christmas, February 14, March 8, Black Friday, or events - preparation for school, for the summer season, etc. &nbsp;<\/li><\/ul>\n\n\n\n<p><em>User groups can be grouped according to predetermined criteria, for example, students, entrepreneurs, parents of newborns, owners of private houses, etc.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%98%D1%81%D1%87%D0%B5%D0%B7%D0%BB%D0%B0_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0_%D1%81_%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%B0\"><\/span>Removed ads from children&#039;s content&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In early January 2020, YouTube removed \u201cbells\u201d and targeted ads from children\u2019s content and turned off comments. The reason for this decision of video hosting was the law of the United States, which prohibits the collection of personal data of users who have not reached the age of majority.<\/p>\n\n\n\n<p><em>We classified this news as good news, since playgrounds were already turned off for most topics.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%BE%D0%B2%D0%BE%D0%B5_%D1%80%D0%B0%D1%81%D1%88%D0%B8%D1%80%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B4%D0%BB%D1%8F_%D0%B3%D0%B5%D0%BD%D0%B5%D1%80%D0%B0%D1%86%D0%B8%D0%B8_%D0%BB%D0%B8%D0%B4%D0%BE%D0%B2\"><\/span>New extension for lead generation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has added an extension to generate applications in search advertising on mobile devices. Now, when a user logs into his own account, he can click on the new extension and leave his contacts in the form that appears. Everything is fast and simple - you just need to add data and send your application to the advertiser.<\/p>\n\n\n\n<p>How to use the new extension? Follow our recommendations:<\/p>\n\n\n\n<ul><li>Write the name of the company, a bright title, a detailed description of the offer<\/li><li>Pick a 1200\u00d7628 background image&nbsp;<\/li><li>Allow time to answer calls (issues that were resolved on the site will be closed by phone)<\/li><li>Try to collect data in a timely manner - Google stores information about leads for 30 days<\/li><\/ul>\n\n\n\n<p>The extension has some limitations:<\/p>\n\n\n\n<ul><li>The form for collecting leads is displayed only on mobile devices and exclusively in search ads<\/li><li>The extension is created only at the campaign level, it cannot be used at the account level<\/li><li>Not all subjects can use the novelty (for example, it is not available for medicine)<\/li><\/ul>\n\n\n\n<p><em>The extension is useful for e-commerce to collect email and mobile numbers.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BE%D0%BC%D0%B1%D0%B8%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%BD%D1%8B%D0%B5_%D1%82%D0%B0%D1%80%D0%B3%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B8\"><\/span>Combined audience targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"630\" height=\"180\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc3.png\" alt=\"\" class=\"wp-image-22650\" srcset=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc3.png 630w, https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2020\/06\/ppc3-300x86.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p>This innovation made it possible to target different groups of users who may be potential buyers of your products and services. Such combinations allow you to limit the target audience by combining several audience groups - using the AND, OR, NOT options.<\/p>\n\n\n\n<p><em>Important! If you create a combined target audience, it can be used in several advertising campaigns.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D1%8F%D0%B2%D0%B8%D0%BB%D1%81%D1%8F_%D1%81%D0%B8%D0%BC%D1%83%D0%BB%D1%8F%D1%82%D0%BE%D1%80_%D0%B1%D1%8E%D0%B4%D0%B6%D0%B5%D1%82%D0%B0\"><\/span>Budget Simulator Launched<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The simulator helps to analyze the efficiency of budget use, namely, how a decrease \/ increase in the budget affects the effectiveness of an advertising campaign. Its use is most justified for the &quot;Maximum Conversions&quot; and &quot;Maximum Clicks&quot; strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B5%D1%80%D0%B8%D1%84%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D1%8F_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%B2_Google\"><\/span>Google advertiser verification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google plans to verify everyone who wants to buy ads in the search engine. Advertisers will be required to provide identification papers, company registration documentation, information that confirms the country where they operate. Thanks to such a check, in the summer, users will see all the information about the advertiser, just by clicking on the ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B1%D1%8B%D1%81%D1%82%D1%80%D0%BE%D1%80%D0%B0%D1%81%D1%82%D1%83%D1%89%D0%B8%D1%85_%D0%BA%D0%B0%D1%82%D0%B5%D0%B3%D0%BE%D1%80%D0%B8%D0%B9_%D0%B2_%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%86%D0%B5\"><\/span>Identifying Fast Growing Categories in Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google offers a new tool that tracks product categories with growing demand. It is free and so far only displays trends from Western countries. The tool shows fast-growing categories of goods and services in Google search, which search terms are related to them, and where exactly there is an increase in demand.<\/p>\n\n\n\n<p>Now you are aware of the new Google Ads in 2020, and if you want to receive more useful materials and cases, subscribe.<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2020, Google Ads launched several important updates that expand the possibilities for running successful advertising campaigns. We decided to talk about them in more detail in our review. Professional maintenance and setting of contextual advertising can be ordered from Star Marketing specialists. Gallery Ads for mobile search This is a handy gallery of advertisements with pictures. An effective tandem of search content and interactivity. [\u2026]<\/p>","protected":false},"author":6,"featured_media":22641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 Google Ads \u0432 2020 \u0433\u043e\u0434\u0443 - StarMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/chto-novogo-v-reklame-google-ads-v-2020-godu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 Google Ads \u0432 2020 \u0433\u043e\u0434\u0443 - StarMarketing\" \/>\n<meta property=\"og:description\" content=\"\u0412 2020 \u0433\u043e\u0434\u0443 Google Ads \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439, \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044e\u0449\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u043d\u0438\u0445 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0432 \u043d\u0430\u0448\u0435\u043c \u043e\u0431\u0437\u043e\u0440\u0435. \u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u0443 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 Star Marketing. 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