{"id":15888,"date":"2016-07-08T10:00:17","date_gmt":"2016-07-08T08:00:17","guid":{"rendered":"http:\/\/star-marketing.com.ua\/blog\/facebook-pixel-i-ego-vozmozhnosti\/"},"modified":"2016-07-08T10:00:17","modified_gmt":"2016-07-08T08:00:17","slug":"facebook-pixel-i-ego-vozmozhnosti","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/","title":{"rendered":"Facebook Pixel and its features"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Facebook pixel is a JavaScript code embedded in your website that is part of the Facebook statistics system and allows you to track the behavior of the users you direct to your website through Facebook ads. You can track macro conversions, micro conversions, view a specific page or complete an event you set, and collect audience lists for advertising campaigns.<\/span><\/p>\n<p><strong><strong><br \/>\n<\/strong><\/strong>The main functions of this tool include:<strong><strong><br \/>\n<\/strong><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion tracking and optimization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retargeting and Lookalike Audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic Product Ads<\/span><\/li>\n<\/ul>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can create your own Facebook Pixel by going to <\/span><a href=\"https:\/\/www.facebook.com\/ads\/manager\/pixel\/facebook_pixel\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\"> in Ad Manager. Click Create Pixel and then Install Pixel Now. You will be provided with a basic code that collects pageview data and looks like this:<\/span><br \/>\n<code><em><span style=\"font-weight: 400;\"><!-- Facebook Pixel Code --><\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">.<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">n.push=n;n.loaded=!0;n.version=&#039;2.0&#039;;n.queue=[];t=b.createElement(e);t.async=!0;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">document,&#039;script&#039;,&#039;https:\/\/connect.facebook.net\/en_US\/fbevents.js&#039;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">fbq(&#039;init&#039;, &#039;XXXXXXXXXX&#039;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &quot;PageView&quot;);<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">&lt;\/script&gt;<\/span><\/em><\/code><br \/>\n<code><em><span style=\"font-weight: 400;\">&lt;img height=&quot;1&quot; width=&quot;1&quot; style=&quot;display:none&quot;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\">src=&quot;https:\/\/www.facebook.com\/tr?id=&#039;XXXXXXXXXX&#039;&amp;ev=PageView&amp;noscript=1&quot;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\">\/&gt;<\/span><\/em><\/code><\/p>\n<p><code><em><span style=\"font-weight: 400;\"><!-- End Facebook Pixel Code --><\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">Where <\/span><span style=\"font-weight: 400;\">&#039;XXXXXXXXXX&#039; is a unique pixel ID for each account. <\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong>It is important to remember that one pixel code is available per account. It is recommended to install it on every page of the site.<\/p>\n<p><span style=\"font-weight: 400;\">If GTM is installed on the site, then for convenience, you can add the code through it. You must select All Pages as the execution trigger for the tag. It will look like this:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15870 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image021.png\" alt=\"image02\" width=\"886\" height=\"626\" \/><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The following standard events are available for tracking with Facebook Pixel:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a5ff594e8d8b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a5ff594e8d8b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9F%D1%80%D0%BE%D1%81%D0%BC%D0%BE%D1%82%D1%80_%D0%BC%D0%B0%D1%82%D0%B5%D1%80%D0%B8%D0%B0%D0%BB%D0%BE%D0%B2\" title=\"View content \">View content <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#_%D0%9F%D0%BE%D0%B8%D1%81%D0%BA\" title=\" \u00a0Search\"> \u00a0Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD%D1%83\" title=\" Add to cart\"> Add to cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D1%81%D0%BF%D0%B8%D1%81%D0%BE%D0%BA_%D0%B6%D0%B5%D0%BB%D0%B0%D0%BD%D0%B8%D0%B9\" title=\" Add to Wishlist\"> Add to Wishlist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9D%D0%B0%D1%87%D0%B0%D0%BB%D0%BE_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\" title=\" Start of ordering\"> Start of ordering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D0%BB%D0%B0%D1%82%D0%B5%D0%B6%D0%BD%D0%BE%D0%B9_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\" title=\" Adding payment information\"> Adding payment information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%9F%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0\" title=\" Purchase\"> Purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#_%D0%9B%D0%B8%D0%B4\" title=\" \u00a0Lead\"> \u00a0Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/facebook-pixel-i-ego-vozmozhnosti\/#%D0%97%D0%B0%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B5_%D1%80%D0%B5%D0%B3%D0%B8%D1%81%D1%82%D1%80%D0%B0%D1%86%D0%B8%D0%B8\" title=\" Completion of registration\"> Completion of registration<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%BE%D1%81%D0%BC%D0%BE%D1%82%D1%80_%D0%BC%D0%B0%D1%82%D0%B5%D1%80%D0%B8%D0%B0%D0%BB%D0%BE%D0%B2\"><\/span><span style=\"font-weight: 400;\">View content <\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Key page view event (e.g. product page)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;ViewContent&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Nick&#039;s Table&#039;, <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;121111&#039;], \u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/<span style=\"color: #339966;\">\/Unique identificator<\/span><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;, \u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content type (for example, product page)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.25 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Conversion cost<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">Parameters are optional for this event type. But, if you want to set up dynamic product advertising, you need to fill out <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">And<\/span><span style=\"font-weight: 400;\"> content_type.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"_%D0%9F%D0%BE%D0%B8%D1%81%D0%BA\"><\/span><span style=\"font-weight: 400;\"> \u00a0Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Used to track searches on the site and optimize the audience for these indicators. The above attributes are also optional.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Search&#039;, { <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0search_string: &#039;interior doors&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Search query<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">content_category: &#039;Promotion Doors&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Category<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;, &#039;222&#039;, &#039;333&#039;, &#039;444&#039;], <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Search result identifiers (maybe the first few)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">currency: &#039;USD&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"3\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D0%BA%D0%BE%D1%80%D0%B7%D0%B8%D0%BD%D1%83\"><\/span><span style=\"font-weight: 400;\"> Add to cart<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The event is sent after adding an item to the cart or when a button is clicked.<\/span><\/li>\n<\/ol>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddToCart&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Nick&#039;s Table&#039;, \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/IDs of added products<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0\u00a0\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">As with viewing materials, the parameters are optional. It is enough to send only the name of the event. But if you want to set up dynamic product ads, you need to fill out <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">And<\/span><span style=\"font-weight: 400;\"> content_type.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B2_%D1%81%D0%BF%D0%B8%D1%81%D0%BE%D0%BA_%D0%B6%D0%B5%D0%BB%D0%B0%D0%BD%D0%B8%D0%B9\"><\/span><span style=\"font-weight: 400;\"> Add to Wishlist<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddToWishList&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Nick&#039;s Table&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/Name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/IDs of added products<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/em><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>});<\/p>\n<p><\/em><\/span><\/span><\/code><\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D1%87%D0%B0%D0%BB%D0%BE_%D0%BE%D1%84%D0%BE%D1%80%D0%BC%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B7%D0%B0%D0%BA%D0%B0%D0%B7%D0%B0\"><\/span><span style=\"font-weight: 400;\"> Start of ordering<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The event is dispatched when a user on your site enters the checkout funnel. For example, it can be a click on the Checkout button.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;InitiateCheckout&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Nick&#039;s Table&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/IDs of added products<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">num_items: 1 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Number of goods<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> });<\/span><\/em><\/code><\/p>\n<ol start=\"6\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%94%D0%BE%D0%B1%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BF%D0%BB%D0%B0%D1%82%D0%B5%D0%B6%D0%BD%D0%BE%D0%B9_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\"><\/span><span style=\"font-weight: 400;\"> Adding payment information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The event is dispatched when payment information is added in the checkout funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;AddPaymentInfo&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_category: &#039;Nick&#039;s Table&#039;, \u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Category<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;], \u00a0<\/span> <span style=\"font-weight: 400; color: #339966;\">\/\/Product IDs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 3.50 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;USD&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"7\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0\"><\/span><span style=\"font-weight: 400;\"> Purchase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Purchase&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_ids: [&#039;111&#039;, &#039;222&#039;, &#039;333&#039;], <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Product IDs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_type: &#039;product&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content type<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1232.23 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">Parameters are required for this type of events. <\/span><span style=\"font-weight: 400;\">value and currency. <\/span><span style=\"font-weight: 400;\">If you are setting up dynamic advertising for products, then you must specify <\/span><span style=\"font-weight: 400;\">content_ids and content_type.<\/span><\/p>\n<ol start=\"8\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"_%D0%9B%D0%B8%D0%B4\"><\/span><span style=\"font-weight: 400;\"> \u00a0Lead<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The event is dispatched when the target action is completed. For example, submitting a form, signing up for a trial subscription, going to a pricing page, etc.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;Lead&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Contextual Advertising&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_category: &#039;Promotion Services&#039;, <\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content category<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<ol start=\"9\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B5_%D1%80%D0%B5%D0%B3%D0%B8%D1%81%D1%82%D1%80%D0%B0%D1%86%D0%B8%D0%B8\"><\/span><span style=\"font-weight: 400;\"> Completion of registration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The trigger for sending an event is a successful subscription, registration for a service, etc.<\/span><\/p>\n<p><code><em><span style=\"font-weight: 400;\">fbq(&#039;track&#039;, &#039;CompleteRegistration&#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0content_name: &#039;Contextual Advertising&#039;, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Content name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0status: &#039;Registration successful&#039;, \u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Registration status<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0value: 1.00 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Price<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0currency: &#039;UAH&#039; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span style=\"color: #339966;\">\u00a0<\/span><\/span><span style=\"font-weight: 400; color: #339966;\">\/\/Currency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">Parameter <\/span><span style=\"font-weight: 400;\">content_type <\/span><span style=\"font-weight: 400;\">\u00a0can take the values product or product_group. It depends on what you add to the parameter <\/span><span style=\"font-weight: 400;\">content_ids <\/span><span style=\"font-weight: 400;\">identifiers of goods or groups of goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the standard 9 Facebook Pixel events, you can also send custom events. It will look like this:<\/span><br \/>\n<code><br \/>\n<em><span style=\"font-weight: 400;\">fbq(&#039;trackCustom&#039;, &#039; &#039;, {<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0cp1: &#039;Some value&#039;,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0cp2: 1234567,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0value: 25.00<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0currency: &#039;UAH&#039;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">});<\/span><\/em><\/code><\/p>\n<p><span style=\"font-weight: 400;\">Where <\/span><span style=\"font-weight: 400;\">\u2014 <\/span><span style=\"font-weight: 400;\">custom event name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">cp1- <\/span><span style=\"font-weight: 400;\">first user parameter<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00a0\u00a0cp2- <\/span><span style=\"font-weight: 400;\">second user parameter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom events are used to create custom audiences or custom conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check if the pixel is set correctly using <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc\"><span style=\"font-weight: 400;\">Facebook Pixel Helper<\/span><\/a><span style=\"font-weight: 400;\">. The extension will show the validity of the code and the errors that will occur during the implementation phase.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-15873 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image011.png\" alt=\"image01\" width=\"1199\" height=\"604\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you have a custom audience pixel installed on your site, you don&#039;t have to change anything. It can also be used in conjunction with events, but there is a slight syntax change to note. For example, instead of <\/span><b>fbq(&#039;track&#039;, &#039;Search&#039;); <\/b><span style=\"font-weight: 400;\">will need to use <\/span><b>window._fbq.push([&#039;track&#039;, &#039;AddToCart&#039;]);<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After completing all the settings, the result can be seen by <\/span><a href=\"https:\/\/business.facebook.com\/ads\/manager\/pixel\/facebook_pixel\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\">. In the advertising account, the following report will be available with the traffic that the pixel has registered. When the events are configured, below you can see the statistics for each of them.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15876 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2016\/07\/image001.png\" alt=\"image00\" width=\"406\" height=\"367\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you have previously installed a conversion pixel, then you need to create a Facebook Pixel and place its base code on the site. On those pages where the conversion pixel was installed, you need to add an event to the created Facebook Pixel. The old conversion pixel will no longer be supported soon. In order not to lose statistics, it is better to update it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Pixel is an updated tool that allows you to more effectively segment the audience, and therefore more accurately set up advertising campaigns on the social network. Working with it, you can track many user actions and, accordingly, make advertising more personalized. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any difficulties or questions about the operation or installation of the pixel, ask them in the comments and we will be happy to answer them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px; text-align: right;\">Author: web-programmer of the agency of strategic Internet marketing <a href=\"https:\/\/plus.google.com\/+Star-marketingUa\">Star Marketing<\/a>\u00a0Ekaterina Demyanchuk.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Facebook pixel is a JavaScript code embedded in your website that is part of the Facebook statistics system and allows you to track the behavior of the users you direct to your website through Facebook ads. You can track macro conversions, micro conversions, view a specific page or complete an event you set, and collect audience lists for advertising campaigns. To the main [\u2026]<\/p>","protected":false},"author":6,"featured_media":15881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[150,151],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Pixel \u0438 \u0415\u0433\u043e \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 | Star-Marketing<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 Facebook Pixel. \u0422\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0432 \u0431\u043b\u043e\u0433\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f 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