{"id":10844,"date":"2016-03-12T11:57:50","date_gmt":"2016-03-12T09:57:50","guid":{"rendered":"http:\/\/star-marketing.md\/?p=10844"},"modified":"2016-05-25T15:52:39","modified_gmt":"2016-05-25T13:52:39","slug":"konkursy-v-sotssetyah-polnoe-rukovodstvo","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/konkursy-v-sotssetyah-polnoe-rukovodstvo\/","title":{"rendered":"Social Media Contests - The Complete Guide"},"content":{"rendered":"

Contests are one of the main promotional tools in social networks, which gains special power during the festive period. For businesses and SMM professionals, contests are an increase in community engagement, viral distribution of content, getting likes and comments, an influx of new subscribers and potential customers.<\/p>\n

Here is a complete guide to organizing contests on social networks, in which you will find the whole path to successful implementation - from the idea to the promotion of the finished publication.<\/p>\n

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\u00a0The idea of the competition<\/h2>\n

There can be a sea of ideas for contests. You can come up with your own idea or look at ready-made examples on the Internet. Whatever the case, it will be useful to know five facts that will help increase the virality and engagement for your giveaway even at the idea stage.<\/p>\n

\"SMM<\/p>\n

5 rules for a good idea<\/span><\/strong><\/p>\n

    \n
  1. Prize fund - let's not deny that valuable prizes and gifts are arguments in order to take part in your contest, but do not determine its virality.<\/li>\n
  2. The conditions and prizes of the competition should be in line with the interests of your target audience.<\/li>\n
  3. The conditions of the competition should be simple for potential participants to follow - people will not take complex actions.<\/li>\n
  4. The conditions of the competition should be interesting and cause a desire to fulfill them. An effective competition encourages people to do what they really wanted to do anyway. For example, share your opinion, comment on an attractive picture or share a song.<\/li>\n
  5. The terms of the competition must be clear to everyone.<\/li>\n<\/ol>\n

    Write crisply and clearly.
    \nWrite in simple words and sentences.
    \nIt is of high importance to optimize the implementation of the size, Register, style<\/em> And colors\u00a0chosen by you<\/span>\u00a0<\/span>font.<\/p>\n

     <\/p>\n

    \u00a0Technical implementation<\/h2>\n

     <\/p>\n

    \"SMM<\/h2>\n

     <\/p>\n

    Make a plan for the competition<\/span><\/strong><\/p>\n

    Determine the time of the event, which users will participate in the competition, prizes, budget and promotion methods. There are a number of restrictions regarding contests on Facebook, be sure to read the contest rules Facebook <\/a>. If you are planning to promote the Vkontakte contest, please read the rules for posting advertisements in communities In contact with<\/a>. After reading the necessary rules and guidelines, you can start writing the terms of your contest.<\/p>\n

     <\/p>\n

    Think over the design<\/span><\/strong><\/p>\n

    The image for the contest must match the size of the posts for the social network in which you plan to run the contest. If you plan to promote the competition through advertising, you need to pay special attention to the design. The size of the image, the amount of text and the use of certain elements on it depends on the social network and promotion method.<\/p>\n

     <\/p>\n

    Choose an app for social media contests<\/span><\/strong><\/p>\n

    Facebook strongly recommends using apps for contests (you can create them in the page app or on developers.facebook.com)<\/p>\n

    Don't spend huge budgets on Facebook app development. There are many free apps. If the competition does not produce the expected result, at least there will be no regrets about the wasted budget.<\/p>\n

    There are many mechanics for running contests, but not all of them will comply with Facebook's policies. The apps below are fully aligned with Facebook's requirements:<\/p>\n