{"id":10495,"date":"2015-12-08T12:26:34","date_gmt":"2015-12-08T10:26:34","guid":{"rendered":"http:\/\/star-marketing.md\/novyj-vebmaster-ot-yandeksa\/"},"modified":"2015-12-22T11:41:08","modified_gmt":"2015-12-22T09:41:08","slug":"novyj-vebmaster-ot-yandeksa","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/novyj-vebmaster-ot-yandeksa\/","title":{"rendered":"New webmaster from Yandex"},"content":{"rendered":"<p class=\"lead    font19\" style=\"\">In November, Yandex announced the launch of a new Webmaster in beta version. The first lucky ones who got the opportunity to test it were the registered participants of the third Webmaster conference. But already today <a href=\"https:\/\/beta.webmaster.yandex.ru\/\" target=\"_blank\">beta.webmaster.yandex<\/a> available to everyone. What changes has the new Webmaster undergone? Has its functionality been expanded? Read about this and much more in this article.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9746 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/1.jpg\" alt=\"In November, Yandex announced the launch of a new Webmaster in beta version. Go to new webmaster\" width=\"1179\" height=\"687\" \/><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\">New interface, new features<\/h2>\n<p>And so, the first thing that catches your eye is a global redesign, the use of new colors and tones of paints, mostly dark ones. Looks more solid. General information such as TIC, number of clicks and impressions, indexing is now displayed in more presentable and beautiful graphics. You can also see both quantitative data and their percentage:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9747 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/2.jpg\" alt=\"General information, such as TIC, number of clicks and impressions, indexing - is now displayed in more presentable and beautiful graphics of the new Yandex webmaster.\" width=\"598\" height=\"213\" \/><\/p>\n<p>In addition, you can see a small block with \u201cexpress website diagnostics\u201d, which displays fatal, critical or possible problems. If there are errors, the Webmaster will tell you about the specific problem that needs to be fixed. If the information is outdated, and the problem has already been solved, then you can send a request for recheck (in this case, you will see the date on which the problem itself was relevant):<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9748 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/3.jpg\" alt=\"The block with \u201cexpress site diagnostics\u201d displays fatal, critical or possible problems in the new Yandex Webmaster  \" width=\"343\" height=\"142\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9749 size-large\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/4-1024x240.jpg\" alt=\"Possible problems in the new Yandex webmaster\" width=\"960\" height=\"225\" \/><\/p>\n<p>The \u201cSite Structure\u201d section has also undergone changes. Now it does not just show the site structure, information on the pages of this section (how many pages are loaded, how many are in search), and now the webmaster himself can add a whole section through a very simple form. You just need to specify the path to the desired section.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9750 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/5.jpg\" alt=\"The \u201cSite Structure\u201d section, in addition to showing the structure of the site and information on the pages of this section, can also add a whole section itself through a special form \" width=\"651\" height=\"371\" \/><\/p>\n<p>The \u201cPrimary Mirror\u201d tab has been modified.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9751 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/6.jpg\" alt=\"The \u201cMain mirror\u201d tab in the new Yandex webmaster \" width=\"565\" height=\"331\" \/><\/p>\n<p>The \u201cSite region\u201d section has also been updated and now contains information about the region assigned to the site in the Catalog, Directory and Webmaster. It is quite convenient to see all this data on one page.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9752 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/7.jpg\" alt=\"Section \u201cSite Region\u201d - Directory, Directory, Webmaster\" width=\"630\" height=\"337\" \/><\/p>\n<p>The updated \u201cSearch queries\u201d section immediately catches your eye, which now includes new additions, which means that it is possible to get new data. What&#039;s new in this section:<br \/>\nthe ability to add a filter;<br \/>\nadded a new column - CTR;<br \/>\ngrouping requests into groups (TOP3-50; Favorites, Downloaded);<br \/>\nyou can create your own groups for requests;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9753 size-large\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/8-1024x306.jpg\" alt=\"Section \u201cSearch queries\u201d - adding a filter; new graph - CTR; grouping requests into groups (TOP3-50; Favorites, Downloaded); create your own groups for requests;\" width=\"960\" height=\"287\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In addition to all this, Yandex also added new sections that were not in the old Webmaster: Checking mobile pages and Violations. Both tabs are quite useful.<br \/>\n\u201cMobile Page Checker\u201d analyzes your site for adaptability for mobile devices (which is clear from the name) and briefly gives important information:<br \/>\nthe presence of the viewport tag;<br \/>\nthe presence of horizontal scrolling;<br \/>\nthe presence of Flash elements;<br \/>\nthe presence of Java applets and Silverlight plugins.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9754 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/9.jpg\" alt=\"Yandex has also added new sections that were not in the old Webmaster: Checking mobile pages and Violations. \" width=\"670\" height=\"515\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Abuses tab is similar to the Google Webmaster Manual Actions page. If the site is filtered for search engine spam, then this information will be displayed in these sections<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">The new Yandex Webmaster is not the last surprise<\/h2>\n<p><a href=\"http:\/\/platon.ya.ru\/\" target=\"_blank\">Platon Schukin<\/a> in his blog, he made a statement confirming once again that the influence of links as an important ranking factor is a thing of the past. It is so much in the past that work with the formation of a snippet is already of greater value today than work with buying links.<br \/>\nHaving formed a good, presentable and beautiful snippet, you will make it better than your competitors, increase the CTR (click through rate of your snippet).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9755 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/12\/10.jpg\" alt=\"A good, presentable and beautiful snippet is better than competitors - increase the CTR (click through rate of your snippet).\" width=\"536\" height=\"140\" \/><\/p>\n<p>In Yandex Webmaster (both new and old), there is a \u201cQuick Links\u201d section. It&#039;s easy enough to manage available sitelinks (accessible because their detection is an automatic process determined by robots). Additional links will also improve your snippet.<\/p>\n<p>Recall that Google also made a loud statement (the introduction of a new system <a title=\"RankBrain: artificial intelligence system from Google\" href=\"https:\/\/star-marketing.com.ua\/en\/rankbrain-sistema-iskusstvennogo-intellekta-ot-google\/\" target=\"_blank\">RankBrain<\/a>) in early November, that the content quality indicator, as an important ranking factor, is only increasing and webmasters should focus on this indicator.<\/p>\n<p>&nbsp;<\/p>\n<p>Author: SEO-specialist of the agency of strategic Internet marketing <a href=\"https:\/\/plus.google.com\/+Star-marketingUa\" rel=\"publisher\">Star Marketing<\/a> Khylenko Vyacheslav.<\/p>","protected":false},"excerpt":{"rendered":"<p>New interface, new features And so, the first thing that catches your eye is the global redesign, the use of new colors and tones of paint, mostly dark. It looks more solid. General information such as TIC, number of hits and impressions, indexing - now displayed in more presentable and beautiful graphs. You can also see both quantitative data and their percentage: [...].<\/p>","protected":false},"author":6,"featured_media":10506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,153],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041d\u043e\u0432\u044b\u0439 \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440 \u043e\u0442 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u0423\u0436\u0435 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u043d\u043e\u0432\u044b\u0439 \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440 \u0432\u0441\u0435\u043c \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u043c. \u041e\u0431\u0437\u043e\u0440 \u043d\u043e\u0432\u043e\u0433\u043e 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