{"id":10468,"date":"2021-07-24T19:51:41","date_gmt":"2021-07-24T17:51:41","guid":{"rendered":"http:\/\/star-marketing.md\/iz-chego-sostoit-url\/"},"modified":"2021-08-18T09:05:37","modified_gmt":"2021-08-18T07:05:37","slug":"iz-chego-sostoit-url","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/iz-chego-sostoit-url\/","title":{"rendered":"What is a URL made up of?"},"content":{"rendered":"

\"what<\/h2>\n

<\/h2>\n

And what is this most terrible URL beast?<\/h2>\n

URL stands for Uniform Resource Locator, which means: A single pointer (locator) of a resource, or, more simply, a pointer to the location of a site on the Internet. In Russian it is pronounced as URL. Speaking in human terms, this is just the address of the site page. Each page of the site has its own unique address, which uniquely determines the placement of the page. <\/p>\n

 <\/p>\n

What elements does a URL consist of? I will try to describe it in simple terms. First, let's look at the general URL scheme, which consists of nine components:<\/p><\/blockquote>\n

\"\"<\/p>\n

    \n
  1. \n

    Protocol <\/span>(Protocol).
    \nStrictly speaking, there are quite a lot of data transfer protocols in Internet technologies. They were developed by the IETF (Internet Engineering Task Force) and describe the rules and sequences of data transfer for the Internet. But an ordinary person, including an SEO specialist, is only interested in some of them:<\/p>\n

      \n
    1. \n

      ftp:\/\/ <\/b><\/span>—<\/span> <\/b>File Transfer Protocol, <\/span>is one of the oldest application protocols that appeared back in 1971. Nowadays, an ordinary person will only encounter it for remote access to hosting and receiving \/ transferring files<\/span>. <\/span><\/p>\n<\/li>\n

    2. \n

      http:\/\/ <\/b><\/span>\u2014 Hypertext Transfer Protocol. Approved in 1999, current HTTP version 1.1, currently the default. And this means that if nothing is written before the address of the site or page, then http is meant.<\/span><\/p>\n<\/li>\n

    3. \n

      https:\/\/<\/b><\/span> - HyperText Transfer Protocol Secure) is a secure protocol. This is plain HTTP running over SSL and TLS encrypted transport mechanisms. It protects against network eavesdropping attacks, provided encryption tools are used and the server's certificate is validated and trusted. <\/span><\/p>\n<\/li>\n

    4. \n

      HTTP\/2 <\/b><\/span>- a protocol planned for implementation that can improve the quality of communication by an order of magnitude (~ 10 times). The main technology will be used <\/span>multiplexing (signal overlay) that <\/span>will allow<\/span> simultaneously transmit a large number of requests over a single underlying connection between the browser and the server. It will also introduce HTTP header compression, a priority system, support for Server push technology, and an improved encryption function. And this can completely replace the rather cumbersome and difficult-to-use technologies of the https protocol.<\/span><\/p>\n

       <\/li>\n<\/ol>\n<\/li>\n

    5. \n

      WWW prefix<\/span><\/span>, may be missing. Means World Wide Web. It is read as "dabi-dabi-dabi" or as "v-v-v". Previously, it was preferred to be used in URLs, because people did not always understand that letters and words with dots are the address of the site. Today, the general level of awareness has become much<\/span>Above, there is a strong trend towards shortening the length of website addresses. That is why the use of the domain name WITHOUT the WWW prefix has become a good form rule for new resources.<\/p>\n

      \"www<\/span><\/p>\n

       <\/li>\n

    6. \n

      Subdomain<\/span><\/span> (Subdomain, subdomain) is part of a lower-level domain. It is usually used if it is necessary to combine several fundamentally different topics on one site, because search engines do not like sites in the style of ALL ABOUT EVERYTHING. It is also sometimes used by multilingual sites to host site versions in different languages. It is even less often used to determine the geographical location of the site - each country has its own subdomain. <\/span><\/p>\n

       <\/li>\n

    7. \n

      Domain<\/span><\/span> (Root Domain) is the name of your brand, company, service. On the Internet, preference is given to domains containing the brand name - these are current trends.<\/span><\/p>\n

       <\/li>\n

    8. \n

      Domain zone<\/span><\/span> (Top-Level Domain, TLD), domain name suffix: <\/span><\/p>\n

        \n
      1. \n

        Level 2 - the highest (.ua, .gov) <\/span><\/p>\n<\/li>\n

      2. \n

        3rd level (.net.ua, .com.ua, org.ua) \"domain,<\/span><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        There is a division of all domain zones into: <\/span><\/p>\n