{"id":10457,"date":"2015-11-18T17:31:50","date_gmt":"2015-11-18T15:31:50","guid":{"rendered":"http:\/\/star-marketing.md\/11-tselej-o-kotoryh-dolzhen-znat-kazhdyj-internet-marketolog\/"},"modified":"2015-11-18T17:31:50","modified_gmt":"2015-11-18T15:31:50","slug":"11-tselej-o-kotoryh-dolzhen-znat-kazhdyj-internet-marketolog","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/11-tselej-o-kotoryh-dolzhen-znat-kazhdyj-internet-marketolog\/","title":{"rendered":"11 Goals Every Internet Marketer Should Know About!"},"content":{"rendered":"

\u00a0<\/span>If you are a website owner or an Internet marketer, then you probably know that you can set up tracking various goals in Google Analytics and Yandex Metrica. But how do you know what exactly needs to be tracked and what are the capabilities of analytics systems in terms of goal tracking? An experienced internet marketer can easily handle this issue and create a list of goals to track. But here's how to be the owner of the site or a novice Internet marketer?\u00a0<\/p><\/p>\n

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Whatever your level of knowledge and expertise, the first thing to start with is to familiarize yourself with the business goals of the site. All owners of commercial sites want to get more customers, that is, the site must provide an influx of new sales or customers.<\/p>\n

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If you have an online store<\/b> and on the site you can pay for the goods or at least leave a request, then everything is clear. The purchase decision itself takes place on the site. So the business goal is to sell as many products as possible on the site itself. It should be noted that not a small share of sales comes from phone calls, but this, unfortunately for Internet marketers, is a feature of the mentality of buyers in Ukraine and Russia, who still call more often than make purchases through the basket, but that's another story. <\/span><\/p><\/blockquote>\n

Most online stores with similar business goals set up <\/a>only e-commerce and are extremely superficial about the detailed study and setting of Goals, which is a big omission and further you will understand why.<\/p>\n

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If you do not have an online store, <\/b>like a corporate website, whose task is to sell the services of your company. In this case, the decision to order your services may not take place on the site, but in the office of your company or at the time of the consultation by phone, then the business goal of the site is to generate as many requests for consultation in the office or by phone as possible. Moreover, these applications should preferably be of high quality, that is, with a high conversion rate into a deal.<\/span><\/p><\/blockquote>\n

You can't set up ecommerce to track the business goals mentioned above, and that's where Goals come into their own. Moreover, in this case, the Goals are the only reliable tool for tracking conversions on the site.<\/p>\n

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It is to track the effectiveness of achieving the business goals of the site that the Goals in Google Analytics and Yandex Metrica are used. It should be noted here that the Google service has many times more functionality than the Yandex service. And this applies both to the total number of monitored parameters and indicators, as a general functionality that allows you to process and build the most complex reports with these parameters and indicators in a very diverse way, and also to the fact that the functionality for setting Goals in Analytics is also incomparably greater than the functionality in Metrica.<\/p>\n

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And this applies both to the total number of monitored parameters and the main functionality that allows you to process and build the most complex reports with these indicators in a variety of ways, and to the fact that the functionality for setting Goals in Analytics is also incomparably greater than in Metrica.<\/p>\n

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Let's sum up the intermediate result. We know what business goals websites have, we know which of the statistics collection services is better to use for marketing analysis, and also that various goals can be configured in these web analytics services. But the truth is we still don\u2019t know which goals can be tracked.<\/p>\n

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