{"id":10444,"date":"2015-11-16T14:32:48","date_gmt":"2015-11-16T12:32:48","guid":{"rendered":"http:\/\/star-marketing.md\/kak-nastroit-import-dannyh-iz-yandeks-direkt-v-google-analytics\/"},"modified":"2015-11-16T14:32:48","modified_gmt":"2015-11-16T12:32:48","slug":"kak-nastroit-import-dannyh-iz-yandeks-direkt-v-google-analytics","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/kak-nastroit-import-dannyh-iz-yandeks-direkt-v-google-analytics\/","title":{"rendered":"How to set up data import from Yandex.Direct to Google.Analytics?"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"CENTER\"><p class=\"lead    front19\" style=\"\">Sooner or later, any site owner who runs advertising in Yandex.Direct faces the task of analyzing the results of advertising in detail. To do this, most Internet marketers use the widest in terms of capabilities and functionality (among free tools) service - Universal Analytics from Google. Only this service does not show detailed statistics on expenses from Yandex.Direct. But that doesn&#039;t mean Universal Analytics can&#039;t be taught. <\/p><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">In order to set up import from Yandex.Direct, you need to follow a few simple steps, which will be discussed below.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">\u00a01. Setting up Google Analytics<\/h2>\n<ol>\n<li style=\"text-align: left;\">Let&#039;s start by teaching the Google analytics service in the version of Universal Analytics to \u201cunderstand\u201d the data that we plan to transfer to it.<\/li>\n<\/ol>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1.1. Log in to the Administrator section in Google Analytics<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1.2. Select the Import data item in the Resource block and then click the \u201cCreate data set\u201d button<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9326 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/1-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"470\" height=\"267\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9327 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/2-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"322\" height=\"121\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1.3. For the Data Set Type, you must select the value \u201cExpense Data\u201d<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9328 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/3-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"616\" height=\"220\" \/><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1.4. Specify basic information about the dataset: a name and views that will use the data from this dataset.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: large;\">Important! You cannot select views with filters. IN <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: large;\">In this case, the automatic data import service will not work. And also, you need to make sure that the currency is correctly configured in the views and it matches the currency in Yandex.Direct. Otherwise<span style=\"color: #000000;\">e<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: large;\">,<\/span><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: large;\"> the data will be corrupted.<\/span><\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9329 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/4-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"687\" height=\"440\" \/><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">1.5. In the next step, select key dataset parameters.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9330 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/5-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"776\" height=\"777\" \/><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">After completing all the steps, click Save. That&#039;s it, creating a dataset<\/span><\/span> <span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">completed. Now Google Analytics knows what we want to import into it, and all that remains is to configure this very import.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: 'Times New Roman', serif;\"> 2. Setting up the service for importing data from Yandex.Direct<\/span><\/h2>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">There are several ways to import data into Google Analytics: manually or using the automatic import service. This article discusses the import option using a third-party OWOX service. <\/span><\/span><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">To get started, you need to go to <\/span><\/span><a href=\"http:\/\/www.my.bi.owox.com\"><span style=\"color: #1155cc;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\">link <\/span><\/span><\/span><\/span><\/a><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">and register:<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">After that<\/span><\/span><span style=\"color: #030000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">,<\/span><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> log in to the service and on the main page in the left sidebar select Data Streams -&gt; Create Stream. In the window that appears, all stream settings will be made.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2.1. First you need to select a data source. In our case, Yandex.Direct.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9331 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/6-kopiya.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"1022\" height=\"434\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2.2. Next, provide access to Yandex.Direct. To do this, click Add, in the window that appears, log in to your account and select the project for which data will be imported.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9332 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/71.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"930\" height=\"232\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2.3. The next step is to grant access to your Google Analytics account.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9333 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/8.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"605\" height=\"188\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2.4. Select the resource and the previously created dataset for import.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-9334 alignnone\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/9.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"519\" height=\"247\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">2.5. At the last step, you can add VAT in Settings. After that, we save all the settings.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Now you need to wait a while for the service to automatically import the data. The results of the import can be seen when viewing the generated stream on the History tab.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-9335 size-large\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/10-1024x295.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"960\" height=\"277\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: large;\">Important! In order for the import to work correctly, all ads in Yandex.Direct must have standard UTM tags added.<\/span><\/span><\/p><\/blockquote>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">This completes the setup. You can proceed to view the results.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 align=\"CENTER\"><span style=\"font-family: 'Times New Roman', serif;\"> 3. View reports<\/span><\/h2>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">To view a report with the data received from Yandex.Direct, you need to log into the appropriate Google Analytics account, select the Traffic sources -&gt; Campaigns -&gt; Cost analysis item in the Reports. As a result, you get an overall summary of costs and results.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9336 size-large\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/111-1024x314.png\" alt=\"How to set up data import from Yandex.Direct to Google.Analytics\" width=\"960\" height=\"294\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">As you can see, setting up the import of costs from Yandex.Direct to Google Analytics is very simple and does not require a lot of time. H<span style=\"color: #000000;\">O<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">,<\/span><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> it is this setting that will allow you to collect information on advertising costs from both Google Adwords and Yandex.Direct in one service, as well as analyze the results obtained with more <a title=\"11 Goals Every Internet Marketer Should Know About!\" href=\"https:\/\/star-marketing.com.ua\/en\/11-tselej-o-kotoryh-dolzhen-znat-kazhdyj-internet-marketolog\/\" target=\"_blank\">complete <\/a>information.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #848494;\"><span style=\"font-family: Roboto, Raleway, Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\">Author: web-programmer of the StarMarketing agency of strategic Internet marketing Ekaterina Demyanchuk<\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In order to set up import from Yandex.Direct, you need to follow a few simple steps, which will be discussed below. 1. Setting up Google Analytics Let&#039;s start by teaching the analytics service from Google in the version of Universal Analytics to \u201cunderstand\u201d the data that we plan to transfer to it. 1.1. Sign in to the Administrator section in Google Analytics 1.2. Select Import [\u2026]<\/p>","protected":false},"author":6,"featured_media":10456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[150,146],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0418\u043c\u043f\u043e\u0440\u0442 \u0414\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 \u0432 Google.Analytics | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u0427\u0442\u043e\u0431\u044b \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u043c\u043f\u043e\u0440\u0442 \u0438\u0437 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