{"id":10424,"date":"2015-11-09T14:43:26","date_gmt":"2015-11-09T12:43:26","guid":{"rendered":"http:\/\/star-marketing.md\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/"},"modified":"2015-12-10T18:01:05","modified_gmt":"2015-12-10T16:01:05","slug":"issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/","title":{"rendered":"Twitter Audience Research for Ukrainian Business 2015"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><p class=\"lead    font19\" style=\"\"> Today, the promotion of business on Twitter among Ukrainian companies is questionable. With similar caution, our business mastered Vkontakte and Facebook a few years ago. Meanwhile, over the current year, the segment of the Ukrainian audience in the microblogging service has doubled. Do you want to know how your business can benefit from promotion on Twitter and what is interesting about Ukrainian users of this social network? Read on and you will find the answers in this article.\u00a0<\/p><\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><span style=\"font-weight: 400;\">It is a well-known fact that the Twitter microblogging service is one of the largest social networks in the world, you can find the history of its development and success on many sites. <\/span><span style=\"font-weight: 400;\">V<\/span> <span style=\"font-weight: 400;\">AND<\/span><span style=\"font-weight: 400;\">internet<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">, A <\/span><span style=\"font-weight: 400;\">common concepts on Twitter can be found<\/span> <a href=\"https:\/\/support.twitter.com\/articles\/20169583\" target=\"_blank\"><span style=\"font-weight: 400;\">Here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20c9a66bad9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20c9a66bad9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/#_%D0%A1%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE_%D0%B2_%D0%A2%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D0%B5_%D1%80%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%A3%D0%B0%D0%BD%D0%B5%D1%82%D0%B0\" title=\"\u00a0How many real Uanet users are on Twitter?\">\u00a0How many real Uanet users are on Twitter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/#%D0%A7%D1%82%D0%BE_%D0%BA%D0%B0%D1%81%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BE%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B5%D0%B9_%D1%83%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D1%81%D0%BA%D0%B8%D1%85_%D1%82%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D1%87%D0%B0%D0%BD%D0%B5%D0%B9\" title=\"As for the peculiarities of Ukrainian Twitter users\">As for the peculiarities of Ukrainian Twitter users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/#%D0%9F%D1%80%D0%B8%D1%81%D1%83%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%83%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%B2_%D0%A2%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D0%B5\" title=\"Presence of Ukrainian business on Twitter\">Presence of Ukrainian business on Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/issledovanie-auditorii-tvitter-dlya-ukrainskogo-biznesa-2015\/#Facebook_%D0%B8%D0%BB%D0%B8_Twitter\" title=\"Facebook or Twitter\">Facebook or Twitter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"_%D0%A1%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE_%D0%B2_%D0%A2%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D0%B5_%D1%80%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85_%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9_%D0%A3%D0%B0%D0%BD%D0%B5%D1%82%D0%B0\"><\/span><strong><strong>\u00a0<\/strong><\/strong><b>How many real users on Twitter <\/b><b>Wah<\/b><b>neta?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><span style=\"font-weight: 400;\">Twitter does not actually provide public data on the number of registered users by region, in particular for Ukraine. Latest official data <\/span><span style=\"font-weight: 400;\">audience<\/span> <a href=\"https:\/\/about.twitter.com\/ru\/company\" target=\"_blank\"><span style=\"font-weight: 400;\">given <\/span><\/a><span style=\"font-weight: 400;\">for the global scale as of June 30, 2015.<\/span><span style=\"font-weight: 400;\"> Nevertheless, we have the opportunity to view the target audience in an alternative and more suitable way for compiling an objective picture of the world. For example, the research company Gemius estimates the number of real people (Real Users) consuming online content, not the number of cookies.<\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><span style=\"font-weight: 400;\">So, the social network Twitter, according to <\/span><a href=\"http:\/\/www.bbc.com\/ukrainian\/rolling_news_russian\/2014\/08\/140822_ru_n_social_media_use_in_ukraine\" target=\"_blank\"><span style=\"font-weight: 400;\">Yandex<\/span><\/a><span style=\"font-weight: 400;\">\u00a0in 2014, 430 thousand citizens of Ukraine used it. Later<\/span><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">based on average monthly data 2013-2014 <\/span><span style=\"font-weight: 400;\">Gemius analysts <\/span><a href=\"http:\/\/www.gemius.com.ua\/vse-stati-dlja-chtenija\/instagram-stanovitsja-populjarnee.html\" target=\"_blank\"><span style=\"font-weight: 400;\">submitted<\/span><\/a> <span style=\"font-weight: 400;\">information on how popular the social networks Facebook, Instagram and Twitter are among Internet users aged 18 to 69 in different countries. <\/span><span style=\"font-weight: 400;\">As it turned out, it is Twitter that is growing the fastest in our country - in terms of audience, Ukraine ranks third among other countries.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9207 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/11.png\" alt=\"Twitter audience research for Ukrainian business in 2015\" width=\"646\" height=\"621\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Further more interesting. In July 2015, it became known that <\/span><span style=\"font-weight: 400;\">in Ukraine, the share of the Twitter audience increased by 56% over the year. Moreover, pay attention to the popularity of the microblogging service in comparison with other social networks.<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_9193\" style=\"width: 903px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9193\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-9193 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/2.png\" alt=\"Research of the Twitter audience for Ukrainian business in 2015, Popularity of social networks among the Internet audience of Ukraine\" width=\"893\" height=\"416\" \/><p id=\"caption-attachment-9193\" class=\"wp-caption-text\">The popularity of social networks among the Internet audience of Ukraine, as of July 2015<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\">Twitter in Ukraine is more popular than Instagram, Google+ and Linkedin<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\"><strong><strong>\u00a0<\/strong><\/strong>Of course, one could simply indicate one figure at the beginning of the article, on Twitter - 670,800 Ukrainian users in 2015. But, the fact is that in the context of promotion, it is important to know how many active (and not once registered) users and their correspondence to the target audience of the business.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D0%BA%D0%B0%D1%81%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BE%D1%81%D0%BE%D0%B1%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B5%D0%B9_%D1%83%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D1%81%D0%BA%D0%B8%D1%85_%D1%82%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D1%87%D0%B0%D0%BD%D0%B5%D0%B9\"><\/span><b>As for the peculiarities of Ukrainian Twitter users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00a0<\/strong>The audience on Twitter has its own unique characteristics, different from the users of other social networks. Data<a href=\"http:\/\/www.slideshare.net\/Taylli01\/social-networks-in-ukraine-spring-2015rus?qid=345f32f4-0301-4188-9f05-1c710a61924a&amp;v=default&amp;b=&amp;from_search=6\"> brand analytics<\/a> show that Twitter has overtaken Facebook in terms of the number of messages, despite the fact that there are fewer authors. In addition, among Ukrainian users on Twitter, the presence of men is slightly higher compared to other social networks, and <a href=\"http:\/\/www.gemius.com.ua\/vse-stati-dlja-chtenija\/vozrast-polzovatelej-socialnyx-media.html\" target=\"_blank\">age category<\/a> generally similar to Facebook.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_9208\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9208\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-9208 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/31.png\" alt=\"Research social networks, users. Social media in Ukraine 2015.\" width=\"571\" height=\"317\" \/><p id=\"caption-attachment-9208\" class=\"wp-caption-text\">Brand Analytics research, Social media in Ukraine, April 2015.<\/p><\/div>\n<p><em>\u00a0Author - a user who has written at least 1 public message per month. Message - any open (public) post - in the status, on the wall, in groups, comments, etc. Messages in personal correspondence or in the &quot;only for friends&quot; mode are not taken into account.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9195 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/4.png\" alt=\"Audience composition. Research social networks, users. Social media in Ukraine 2015. gender ratio,\" width=\"893\" height=\"407\" \/><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B8%D1%81%D1%83%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%83%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D1%81%D0%BA%D0%BE%D0%B3%D0%BE_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0_%D0%B2_%D0%A2%D0%B2%D0%B8%D1%82%D1%82%D0%B5%D1%80%D0%B5\"><\/span><b>Presence of Ukrainian business on Twitter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong>The personal profiles of media, cultural and political figures are currently the most popular, while the presence of brands and the growth of their audience on Twitter is steadily gaining momentum. At the end of the last month, the largest audience and reader growth are observed among the following brands:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9197 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/5.png\" alt=\"Presence of Ukrainian business on Twitter. Brands, companies, readers and subscribers 2015\" width=\"1003\" height=\"697\" \/><\/p>\n<p><em>\u00a0<b>followers<\/b><span style=\"font-weight: 400;\"> are readers who have clicked on the Follow button on the brand page, which will allow them to follow the tweets published by the brand in their feed, a kind of analogue of subscribers to Vkontakte and Facebook pages.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Top 20 brands on Twitter September 2015 include<\/span><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> banks, mobile operators and services, online stores and one restaurant Kozyrnaya Karta with an indicator <\/span><span style=\"font-weight: 400;\">7,606 readers. There is an opinion that there are more followers in the business communities of the social network Facebook than on Twitter, is it really so?<\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Facebook_%D0%B8%D0%BB%D0%B8_Twitter\"><\/span><b>Facebook or Twitter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><strong>\u00a0<\/strong><\/strong><span style=\"font-weight: 400;\">If to speak <\/span><span style=\"font-weight: 400;\">O<\/span><span style=\"font-weight: 400;\"> the number of readers and brand followers on Facebook and Twitter, <\/span><span style=\"font-weight: 400;\">That<\/span><span style=\"font-weight: 400;\"> It is worth considering the important difference in the features of ranking publications in these social networks. After all, this factor is directly related to the real audience of the brand in the social network. How many people will see your post in the feed? If we&#039;re talking about <a title=\"How to use Facebook for business\" href=\"https:\/\/star-marketing.com.ua\/en\/fb-dlja-biznesa\/\" target=\"_blank\">Facebook<\/a>, then without special promotion and financial resources, out of the total number of subscribers, only 15% will actually interact with you and see the publications of your page.<\/span><\/p>\n<div id=\"attachment_9198\" style=\"width: 465px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9198\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-9198 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/6.png\" alt=\"Facebook Post Reach 2015. Average Audience Reach for a Page with 1000 Facebook Followers\" width=\"455\" height=\"441\" \/><p id=\"caption-attachment-9198\" class=\"wp-caption-text\">Average audience reach for a page with 1,000 followers (based on over 11,033 Facebook pages as of October 23)<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A Facebook page with 1,000 fans is on average free for 150 followers. In this case<\/span> <span style=\"font-weight: 400;\">this gives a nice advantage to Twitter, in which readers see all the posts of profiles they follow. Now let&#039;s look at the average number of subscribers for September in these social networks and determine how many people actually interact with brand pages.<\/span><\/p>\n<p><strong><strong>\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-9199 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/11\/7.png\" alt=\"The number of subscribers and publications, posts. Report top social networks in Ukraine 2015. Facebook Twitter Youtube\" width=\"869\" height=\"627\" \/><\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As we see<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> in terms of the average number of followers in the top 20, Facebook is in the lead, however<\/span> <span style=\"font-weight: 400;\">if we know about the features of the coverage of publications and have elementary mathematical skills, we can see the following picture:<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong><strong>\u00a0<\/strong><\/strong><b>16.2% from 125 952 = 20 404.22<\/b><\/p>\n<p style=\"text-align: center;\"><strong><strong>\u00a0<\/strong><\/strong><b>20,404 \u2014 on average, subscribers saw the publication of a brand page on Facebook for free<\/b><\/p>\n<p style=\"text-align: center;\"><strong><strong>\u00a0<\/strong><\/strong><b>20 404 &lt; 49 613\u00a0<\/b><\/p>\n<\/blockquote>\n<p><strong><strong>\u00a0<\/strong><\/strong>It follows that on average there are twice as many people on Twitter who see <a title=\"Optimizing SMM: What is the best time of day to post on social media?\" href=\"https:\/\/star-marketing.com.ua\/en\/kogda-razmeshchat-posty\/\" target=\"_blank\">publications\u00a0<\/a>their brands. Of course, all these are statistics and numbers, but in the real world everything is known in testing, conversion rates and conversion on the site.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today, the microblogging service represents ample opportunities for Ukrainian business. At the same time, everyone decides <\/span><span style=\"font-weight: 400;\">&#8212;<\/span><span style=\"font-weight: 400;\"> use Twitter now as a new promotional niche and market segment, or wait until more regular users appear on this social network. If in the future you are interested in learning how to promote your business on Twitter and other social networks, follow the StarMarketing blog for updates, and if the article turned out to be useful to you, do not forget to click the like button. <\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>More target audience and loyal customers for you! \u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">Author: SMM specialist of the agency of strategic Internet marketing &quot;StarMarketing&quot; Irma Nanovskaya<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0It is a well-known fact that the microblogging service Twitter is one of the largest social networks in the world, the history of its development and success you can find on many sites on the Internet, and the common concepts in Twitter can be found here.      How many real Wanet users are there on Twitter?  Twitter doesn't actually provide public data on the number of registered [...].<\/p>","protected":false},"author":6,"featured_media":10434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[150,151],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0430 \u0434\u043b\u044f \u0423\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u0411\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 2015 \u0433\u043e\u0434\u0443 | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u0443 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c 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