{"id":10406,"date":"2015-10-09T15:56:59","date_gmt":"2015-10-09T13:56:59","guid":{"rendered":"http:\/\/star-marketing.md\/kak-samostoyatelno-ustanovit-e-commerce-na-site\/"},"modified":"2015-10-09T15:56:59","modified_gmt":"2015-10-09T13:56:59","slug":"kak-samostoyatelno-ustanovit-e-commerce-na-site","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/kak-samostoyatelno-ustanovit-e-commerce-na-site\/","title":{"rendered":"How to independently install e-commerce from Google Analytics in an online store"},"content":{"rendered":"

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\u00a0Ecommerce in Google Analytics has long been a must-have and the main tool for tracking the effectiveness of online marketing. In order to avoid mistakes in setting up e-commerce, you need to know and take into account many details. In most cases, they turn to specialists for this, but in order to be sure of the correct setting, you should read this article.\u00a0<\/span><\/p><\/p>\n

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For online store owners or online marketers, e-commerce allows you to find out which advertising channel works best, where the ROI is higher, the average check is more expensive, the cost of attracting a lead or the cost of an already attracted client is lower, and much more.<\/span><\/p>\n

But in connection with the installation of e-commerce, various kinds of problems arise. The most popular two are:<\/p>\n

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  1. business owners do not always want to transfer full access to the site to the Internet marketing agency, and they want the improvements to be done by their programmers. Only such \u201cown programmers\u201d in 90% cases do not know how to install e-commerce correctly and make various mistakes during the installation process.<\/span><\/li>\n
  2. even if you have installed analytics from a seemingly versed specialist, not all data can be transferred correctly, since there are very few qualified experts in installing and configuring Google Analytics, and therefore not everyone \u201cseemingly versed\u201d is familiar with a large number of nuances and is able to save you from setup errors.<\/span><\/li>\n<\/ol>\n

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    Content:<\/p>\n