{"id":10356,"date":"2015-08-26T17:02:41","date_gmt":"2015-08-26T15:02:41","guid":{"rendered":"http:\/\/star-marketing.md\/google-smm-dlya-biznesa\/"},"modified":"2015-08-26T17:02:41","modified_gmt":"2015-08-26T15:02:41","slug":"google-smm-dlya-biznesa","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/","title":{"rendered":"Google+ for business"},"content":{"rendered":"<p><b>Google+<\/b><span style=\"font-weight: 400;\"> is a social service from the global giant Google. According to Google as of June 2012, the social network has registered <\/span><a href=\"http:\/\/lenta.ru\/news\/2012\/06\/27\/gplus\/\"><span style=\"font-weight: 400;\">250 million users<\/span><\/a><span style=\"font-weight: 400;\">. A huge number of users and their constant increase is directly related to registration in Google resources. In accordance with the policy \u201cOne account, the whole world!\u201d by registering gmail mail, the user gets access to all Google resources (automatically becomes a member of Google+).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Google has made repeated attempts to organize its social network since 2003. However, various versions of social platforms (Orkut, Google Latitude, <\/span><span style=\"font-weight: 400;\">Google Profiles, Google Buzz, etc.) could not withstand global competition. The long-awaited launch of Google+ took place in June 2011.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The main distinguishing feature of the Google+ social network is technology. <\/span><span style=\"font-weight: 400;\">Google Circles (Circles). A person regulates his communication by organizing an unlimited number of circles and including his acquaintances there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"http:\/\/youtu.be\/nGugj1ym594\"><span style=\"font-weight: 400;\">Video about Google+<\/span><\/a><span style=\"font-weight: 400;\"> (should be posted as a video, not a link).<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20c979e1b0b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20c979e1b0b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/#%D0%A1%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D1%82%D1%8C_%D0%B8%D0%BC%D0%B5%D0%B5%D1%82_%D1%80%D1%8F%D0%B4_%D0%BF%D1%80%D0%B5%D0%B8%D0%BC%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE_%D0%BF%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_SEO\" title=\"  The social network has a number of advantages for search engine promotion (SEO):\"> \n \nThe social network has a number of advantages for search engine promotion (SEO):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/#%D0%9F%D1%80%D0%B5%D0%B8%D0%BC%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%B0_Google_%D0%BA%D0%B0%D0%BA_%D1%81%D0%BE%D1%86%D1%81%D0%B5%D1%82%D0%B8\" title=\" Advantages of Google+ as a social network:\"> \nAdvantages of Google+ as a social network:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/#%D0%9D%D0%B5%D0%B4%D0%BE%D1%81%D1%82%D0%B0%D1%82%D0%BA%D0%B8\" title=\" Flaws:\"> \nFlaws:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/#%D0%92_Google_%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE_%D0%BF%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B3%D0%B0%D1%82%D1%8C%D1%81%D1%8F_%D1%81_%D0%BF%D0%BE%D0%BC%D0%BE%D1%89%D1%8C%D1%8E_%D0%A1%D1%82%D1%80%D0%B0%D0%BD%D0%B8%D1%86%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0\" title=\"You can promote on Google+ using Page for Business. \">You can promote on Google+ using Page for Business. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/google-smm-dlya-biznesa\/#%D0%A1%D1%82%D1%80%D0%B0%D0%BD%D0%B8%D1%86%D1%8B_%D0%BF%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%B8%D0%B2%D0%B0%D1%8E%D1%82_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B5%D0%BD%D0%BD%D1%8E%D1%8E_%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D0%BA%D1%83_%D0%B2%D0%BE_%D0%B2%D0%BA%D0%BB%D0%B0%D0%B4%D0%BA%D0%B5_%E2%80%9C%D0%9C%D0%BE%D0%B9_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%E2%80%9D\" title=\"+Pages support internal statistics in the &quot;My Business&quot; tab. \">+Pages support internal statistics in the &quot;My Business&quot; tab. <\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"%D0%A1%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D1%82%D1%8C_%D0%B8%D0%BC%D0%B5%D0%B5%D1%82_%D1%80%D1%8F%D0%B4_%D0%BF%D1%80%D0%B5%D0%B8%D0%BC%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2_%D0%B4%D0%BB%D1%8F_%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE_%D0%BF%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_SEO\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The social network has a number of advantages for search engine promotion (SEO):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The presence of a Google+ corporate page helps to increase traffic to the corporate website both from the social network and from search results;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copyright protection for the content of the site (texts, videos, photos, audio) linked to the Google+ Page;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast indexing of new pages of the site when the link is distributed through Google+;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Information shared by Google+ members affects personalized search results;<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B5%D0%B8%D0%BC%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%B0_Google_%D0%BA%D0%B0%D0%BA_%D1%81%D0%BE%D1%86%D1%81%D0%B5%D1%82%D0%B8\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Advantages of Google+ as a social network:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribution of information to certain circles of users (for example, different information for circles \u201cTeam\u201d, \u201cClients\u201d, \u201cVIP-clients\u201d);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Possibility of group video conferencing via Hangouts;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Notification of a new Google+ Page entry when you log in to any service.<\/span><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B5%D0%B4%D0%BE%D1%81%D1%82%D0%B0%D1%82%D0%BA%D0%B8\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Flaws:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The project did not justify itself as a social network, people do not read their feeds well;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited promotion tools, no ads.<\/span><\/li>\n<\/ul>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<h5><span class=\"ez-toc-section\" id=\"%D0%92_Google_%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE_%D0%BF%D1%80%D0%BE%D0%B4%D0%B2%D0%B8%D0%B3%D0%B0%D1%82%D1%8C%D1%81%D1%8F_%D1%81_%D0%BF%D0%BE%D0%BC%D0%BE%D1%89%D1%8C%D1%8E_%D0%A1%D1%82%D1%80%D0%B0%D0%BD%D0%B8%D1%86%D1%8B_%D0%B4%D0%BB%D1%8F_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0\"><\/span><span style=\"font-weight: 400;\">You can promote on Google+ using Page for Business. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">+ Page - a community similar to groups and pages on other social services (Vkontakte, Facebook). Supports the possibility of publishing text, video and photo materials, links and polls. Information may be posted to all or limited Circles. If users include your Page in Circles, you can send out new entries with an alert in Google services. To attract attention, it is important to use corporate design:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8856 size-large\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/08\/Dizajn-1024x443.jpg\" alt=\"An example of smm to promote groups in Google+\" width=\"960\" height=\"415\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A feature of Google+ is the lack of paid promotion opportunities. Therefore, the main emphasis should be placed on the publication of high-quality, interesting and useful content. You also need to link your corporate Page to a website and install the Google+ badge on your site. <\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Creating a Google+ Page is essential for any type of business that has a website and is interested in getting promoted on Google search. Away from the site The Google+ Page is practically ineffective due to the low engagement of the social network audience. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Google+ Pages doesn&#039;t have a system <a title=\"Optimizing SMM: What is the best time of day to post on social media?\" href=\"https:\/\/star-marketing.com.ua\/en\/kogda-razmeshchat-posty\/\" target=\"_blank\">planned <\/a>records (when a record appears at a certain time and day of the week). But there are external possibilities for scheduling posts on a +Page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/do-share\/oglhhmnmdocfhmhlekfdecokagmbchnf?hl=en\"><span style=\"font-weight: 400;\">Extension for Google Chrome Do Share<\/span><\/a><span style=\"font-weight: 400;\"> - allows you to publish posts that have been postponed for a certain time. Absolutely free plugin. The disadvantage is that publications are only published when you are in your browser (with authorization in Google services);<\/span><\/li>\n<\/ul>\n<p><strong><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8859 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/08\/Do-share.jpg\" alt=\"social media marketing Google+ for business\" width=\"743\" height=\"628\" \/><\/strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/novapress.pro\/\"><span style=\"font-weight: 400;\">Nova Press Publisher<\/span><\/a><span style=\"font-weight: 400;\"> is a paid service that provides the possibility of delayed publications on Vkontakte, Twitter, Google+, Facebook and Odnoklassniki. It also supports automatic sending of materials from the site to the social network. <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8860 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/08\/Nova-press-publisher.jpg\" alt=\"Smm Google+ Social Media Buttons for Business\" width=\"672\" height=\"319\" \/><\/p>\n<h5><\/h5>\n<h5><span class=\"ez-toc-section\" id=\"%D0%A1%D1%82%D1%80%D0%B0%D0%BD%D0%B8%D1%86%D1%8B_%D0%BF%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%B8%D0%B2%D0%B0%D1%8E%D1%82_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B5%D0%BD%D0%BD%D1%8E%D1%8E_%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D0%BA%D1%83_%D0%B2%D0%BE_%D0%B2%D0%BA%D0%BB%D0%B0%D0%B4%D0%BA%D0%B5_%E2%80%9C%D0%9C%D0%BE%D0%B9_%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%E2%80%9D\"><\/span><span style=\"font-weight: 400;\">+Pages support internal statistics in the &quot;My Business&quot; tab. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The statistics show a summary of the performance for the last 30 days. You can also get acquainted with more detailed statistics for a different period of time. Statistics show data on three indicators: Visibility, Interaction and Audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8858 size-full\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/08\/Statistika-Google-.jpg\" alt=\"Google+ stats under my business\" width=\"968\" height=\"572\" \/><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The Google+ social network differs significantly from Vkontakte and Facebook. Perhaps, they are united only by the possibility of users publishing text, video and photos. <\/span><\/p>\n<p><strong>Significantly different from other social networks in the following indicators:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives huge advantages for website promotion in Google search;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Small number of active users;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of advertising opportunities to promote +Pages.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"_appInstalled\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Google+ is a social service from the global giant Google. According to Google as of June 2012, 250 million users are registered in the social network. The huge number of users and their constant increase is directly related to registration in Google resources. In accordance with the policy \"One account - the whole world!\" registering gmail, the user gets access to all Google resources (automatically [...]).<\/p>","protected":false},"author":6,"featured_media":10362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google+ \u0434\u043b\u044f \u0411\u0438\u0437\u043d\u0435\u0441\u0430 | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0441\u043a\u0440\u0443\u0442\u043a\u0430 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 Google+, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 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