{"id":10298,"date":"2015-04-20T16:35:16","date_gmt":"2015-04-20T14:35:16","guid":{"rendered":"http:\/\/star-marketing.md\/voprosy-dlya-ppc-agentstva\/"},"modified":"2015-04-20T16:35:16","modified_gmt":"2015-04-20T14:35:16","slug":"voprosy-dlya-ppc-agentstva","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/","title":{"rendered":"7 questions to ask a contextual advertising agency. Client&#039;s guide."},"content":{"rendered":"<p><em>There are questions that you just need to ask an advertising agency. More importantly, prospective performers provide confidence-inspiring, intelligent, and insightful answers to the following questions. Below are questions to ask <a href=\"https:\/\/star-marketing.com.ua\/en\/ppc\/\">contextual advertising agency<\/a> and professional answers.<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-8648\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/04\/Podbor-slov-AdWords.jpg\" alt=\"Advertising campaign in Google AdWords\" width=\"799\" height=\"483\" \/><\/em><\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20c99c89465\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20c99c89465\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9C%D0%BE%D0%B6%D0%B5%D1%82%D0%B5_%D0%BB%D0%B8_%D0%B2%D1%8B_%D0%BE%D0%B1%D1%8A%D1%8F%D1%81%D0%BD%D0%B8%D1%82%D1%8C_%D0%BA%D0%B0%D0%BA%D0%B8%D0%BC_%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%BC_%D0%B1%D1%83%D0%B4%D0%B5%D1%82_%D0%BE%D1%81%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%BB%D1%8F%D1%82%D1%8C%D1%81%D1%8F_%D0%BF%D0%BE%D0%B4%D0%B1%D0%BE%D1%80_%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D1%85_%D1%81%D0%BB%D0%BE%D0%B2\" title=\"Can you explain how the selection of keywords will be done?\">Can you explain how the selection of keywords will be done?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B1%D1%83%D0%B4%D0%B5%D1%82%D0%B5_%D0%B2%D0%B5%D1%81%D1%82%D0%B8_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D1%83_%D1%81_%D1%80%D0%B0%D0%BD%D0%B5%D0%B5_%D1%81%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%BE%D0%B2%D0%B0%D0%B2%D1%88%D0%B8%D0%BC_%D0%B0%D0%BA%D0%BA%D0%B0%D1%83%D0%BD%D1%82%D0%BE%D0%BC\" title=\"How will you work with a pre-existing account?\">How will you work with a pre-existing account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B8%D0%B7%D0%BC%D0%B5%D1%80%D1%8F%D0%B5%D1%82%D0%B5_%D1%83%D1%81%D0%BF%D0%B5%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\" title=\"How do you measure campaign success?\">How do you measure campaign success?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%92%D1%8B_%D0%BC%D0%BE%D0%B6%D0%B5%D1%82%D0%B5_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D1%82%D1%8C_%D1%81_%D0%B0%D0%BA%D0%BA%D0%B0%D1%83%D0%BD%D1%82%D0%B0%D0%BC%D0%B8_%D1%81_%D0%BD%D0%B5%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%B8%D0%BC%D0%B8_%D1%86%D0%B5%D0%BB%D1%8F%D0%BC%D0%B8\" title=\"Can you work with multiple purpose accounts?\">Can you work with multiple purpose accounts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9E%D0%BF%D0%B8%D1%88%D0%B8%D1%82%D0%B5_%D1%81%D0%B2%D0%BE%D0%B9_%D0%BE%D0%BF%D1%8B%D1%82_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D1%8B_%D0%BF%D0%BE_Landing_Page_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8\" title=\"Describe your experience with Landing Page optimization?\">Describe your experience with Landing Page optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%BE%D0%B1%D1%8B%D1%87%D0%BD%D0%BE_%D1%83%D0%BC%D0%B5%D0%BD%D1%8C%D1%88%D0%B0%D0%B5%D1%82%D0%B5_%D0%BB%D0%B8%D1%88%D0%BD%D0%B8%D0%B5_%D1%82%D1%80%D0%B0%D1%82%D1%8B\" title=\"How do you usually reduce unnecessary spending?\">How do you usually reduce unnecessary spending?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/voprosy-dlya-ppc-agentstva\/#%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B1%D1%83%D0%B4%D0%B5%D1%82%D0%B5_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D1%82%D1%8C_%D1%81_%D0%BC%D0%BE%D0%B8%D0%BC%D0%B8_%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8\" title=\"How will you work with my competitors?\">How will you work with my competitors?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9C%D0%BE%D0%B6%D0%B5%D1%82%D0%B5_%D0%BB%D0%B8_%D0%B2%D1%8B_%D0%BE%D0%B1%D1%8A%D1%8F%D1%81%D0%BD%D0%B8%D1%82%D1%8C_%D0%BA%D0%B0%D0%BA%D0%B8%D0%BC_%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%BC_%D0%B1%D1%83%D0%B4%D0%B5%D1%82_%D0%BE%D1%81%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%BB%D1%8F%D1%82%D1%8C%D1%81%D1%8F_%D0%BF%D0%BE%D0%B4%D0%B1%D0%BE%D1%80_%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D1%85_%D1%81%D0%BB%D0%BE%D0%B2\"><\/span>Can you explain how the selection of keywords will be done?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content of a good answer: Extensive lists of the site&#039;s keywords (min. 1500 - 2000 words.); using different match types and multiple keyword selection tools, excluding negative keywords to eliminate unnecessary traffic, using short and long tail keywords that are relevant to different audiences.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B1%D1%83%D0%B4%D0%B5%D1%82%D0%B5_%D0%B2%D0%B5%D1%81%D1%82%D0%B8_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D1%83_%D1%81_%D1%80%D0%B0%D0%BD%D0%B5%D0%B5_%D1%81%D1%83%D1%89%D0%B5%D1%81%D1%82%D0%B2%D0%BE%D0%B2%D0%B0%D0%B2%D1%88%D0%B8%D0%BC_%D0%B0%D0%BA%D0%BA%D0%B0%D1%83%D0%BD%D1%82%D0%BE%D0%BC\"><\/span>How will you work with a pre-existing account?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content of a good answer: Ability to perform data analysis, draw conclusions and adapt the account even before launch. You should also mention the preservation of the integrity of the historical data of the account and draw conclusions about the previous work of the account on this basis for further action.<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-8649\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/04\/Analiz-reklamnoj-kampanii.jpg\" alt=\"Working with a pre-existing ad account\" width=\"830\" height=\"415\" \/><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B8%D0%B7%D0%BC%D0%B5%D1%80%D1%8F%D0%B5%D1%82%D0%B5_%D1%83%D1%81%D0%BF%D0%B5%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BA%D0%B0%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\"><\/span>How do you measure campaign success?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content of a good answer: Precise criteria: CPC reduction, CTR (clicks to impression ratio), ad positions, excess CPC and CPA reduction, tracking both keywords and ads, monitoring bounce rate and keyword conversion rate words and pages.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B_%D0%BC%D0%BE%D0%B6%D0%B5%D1%82%D0%B5_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D1%82%D1%8C_%D1%81_%D0%B0%D0%BA%D0%BA%D0%B0%D1%83%D0%BD%D1%82%D0%B0%D0%BC%D0%B8_%D1%81_%D0%BD%D0%B5%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%B8%D0%BC%D0%B8_%D1%86%D0%B5%D0%BB%D1%8F%D0%BC%D0%B8\"><\/span>Can you work with multiple purpose accounts?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content of a good answer: Ability to work well with both in-account analytics and reporting and analytics programs (e.g. Google Analytics), continuous <a title=\"11 Goals Every Internet Marketer Should Know About!\" href=\"https:\/\/star-marketing.com.ua\/en\/11-tselej-o-kotoryh-dolzhen-znat-kazhdyj-internet-marketolog\/\" target=\"_blank\">tracking <\/a>sales, revenue, conversion rate, tagged URLs, conversion funnels in Google Analytics.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9E%D0%BF%D0%B8%D1%88%D0%B8%D1%82%D0%B5_%D1%81%D0%B2%D0%BE%D0%B9_%D0%BE%D0%BF%D1%8B%D1%82_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D1%8B_%D0%BF%D0%BE_Landing_Page_%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8\"><\/span>Describe your experience with Landing Page optimization?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content of a good answer: Understanding of creative best practices, experience with website development. The agency should welcome involvement and openly provide advice on all aspects of optimization <a title=\"How to identify and fix the flaws of your Landing Page\" href=\"https:\/\/star-marketing.com.ua\/en\/kak-rabotat-s-nedostatkami-landing-page\/\" target=\"_blank\">Landing page<\/a>, A\\B testing is commonly practiced.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%BE%D0%B1%D1%8B%D1%87%D0%BD%D0%BE_%D1%83%D0%BC%D0%B5%D0%BD%D1%8C%D1%88%D0%B0%D0%B5%D1%82%D0%B5_%D0%BB%D0%B8%D1%88%D0%BD%D0%B8%D0%B5_%D1%82%D1%80%D0%B0%D1%82%D1%8B\"><\/span>How do you usually reduce unnecessary spending?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content of a good answer: The agency knows that increasing the advertising budget is not the only way to increase sales. In particular, you need to discuss a strategy to improve the quality of keywords, use negative keywords to weed out unnecessary traffic, analyze historical data to reduce wasted spending, use data on time and demographic targeting parameters.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D0%B2%D1%8B_%D0%B1%D1%83%D0%B4%D0%B5%D1%82%D0%B5_%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%B0%D1%82%D1%8C_%D1%81_%D0%BC%D0%BE%D0%B8%D0%BC%D0%B8_%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8\"><\/span>How will you work with my competitors?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content of a good response: A transparent, prepared, and competent response that illustrates experience and knowledge and includes details regarding previous client successes. There are a number of competition analysis tools available for monitoring new and\/or existing competitors (i.e. competition analysis in AdWords, SpyFu or other similar interface, etc.). More importantly, the agency must explain how they process competitor information to improve performance on a particular account, because research means nothing without effective implementation.<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-8650\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/04\/Kontekstnaya-reklama.jpg\" alt=\"Contextual advertising - instant growth in demand\" width=\"748\" height=\"472\" \/><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>There are questions that simply must be asked of an advertising agency. More importantly, the prospective implementers should provide empowering, intelligent and insightful answers to the following questions. Below are the questions you should ask a contextual advertising agency and the professional answers to them. Can you explain how keyword selection will be accomplished? The content of a good answer: Extensive lists of [...].<\/p>","protected":false},"author":6,"featured_media":10302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,60],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u041a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e PPC | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0441\u0442\u043e\u0438\u0442 \u0437\u0430\u0434\u0430\u0442\u044c \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0443 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u044b \u27a4 \u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u043e\u0442 Star-Marketing.com.ua, 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