{"id":10284,"date":"2015-04-02T14:50:48","date_gmt":"2015-04-02T12:50:48","guid":{"rendered":"http:\/\/star-marketing.md\/nedochety-v-smm\/"},"modified":"2015-04-02T14:50:48","modified_gmt":"2015-04-02T12:50:48","slug":"nedochety-v-smm","status":"publish","type":"post","link":"https:\/\/star-marketing.com.ua\/en\/blog\/nedochety-v-smm\/","title":{"rendered":"10 social media mistakes to avoid | Part 2"},"content":{"rendered":"<p><em>Continued translation of an article by blogger and Digital Marketing consultant Harry Dack about common mistakes in SMM strategy. You can find the previous items <a href=\"https:\/\/star-marketing.com.ua\/en\/oshibki-v-sotsialnyh-setyah\/\">Here<\/a>.<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_47_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20c99f8f7fc\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20c99f8f7fc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/nedochety-v-smm\/#3_%D0%9F%D0%BE%D0%BB%D0%BD%D0%BE%D0%B5_%D0%BE%D1%82%D1%81%D1%83%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%85%D0%B5%D1%88%D1%82%D0%B5%D0%B3%D0%BE%D0%B2_%D0%B8%D0%BB%D0%B8_%D0%BD%D0%B5%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D1%85%D0%B5%D1%88%D1%82%D0%B5%D0%B3%D0%B8\" title=\"3. Complete absence of hashtags or unoptimized hashtags\">3. Complete absence of hashtags or unoptimized hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/nedochety-v-smm\/#4_%D0%98%D0%B7%D0%BE%D0%BB%D1%8F%D1%86%D0%B8%D1%8F_SMM_%D0%BE%D1%82_%D0%B4%D1%80%D1%83%D0%B3%D0%B8%D1%85_%D0%B2%D0%B8%D0%B4%D0%BE%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B0\" title=\"4. Isolation of SMM from other types of Internet marketing\">4. Isolation of SMM from other types of Internet marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/nedochety-v-smm\/#5_%D0%A1%D0%BB%D0%B8%D1%88%D0%BA%D0%BE%D0%BC_%D1%81%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE_%D0%BF%D1%8B%D1%82%D0%B0%D0%B5%D1%82%D0%B5%D1%81%D1%8C_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D1%82%D1%8C\" title=\"5. Trying too hard to sell\">5. Trying too hard to sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/star-marketing.com.ua\/en\/blog\/nedochety-v-smm\/#_6_%D0%97%D0%B0%D1%86%D0%B8%D0%BA%D0%BB%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BD%D0%B0_%D0%B2%D0%B8%D0%B7%D1%83%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%B5\" title=\"\u00a06. Obsession with visual content\">\u00a06. Obsession with visual content<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_%D0%9F%D0%BE%D0%BB%D0%BD%D0%BE%D0%B5_%D0%BE%D1%82%D1%81%D1%83%D1%82%D1%81%D1%82%D0%B2%D0%B8%D0%B5_%D1%85%D0%B5%D1%88%D1%82%D0%B5%D0%B3%D0%BE%D0%B2_%D0%B8%D0%BB%D0%B8_%D0%BD%D0%B5%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D1%85%D0%B5%D1%88%D1%82%D0%B5%D0%B3%D0%B8\"><\/span>3. Complete absence of hashtags or unoptimized hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use the power of hashtags, create your own. If the content with your hashtag has attracted attention, then you will get a viral effect. It&#039;s important to create hashtags that are meaningful, engaging, interesting, and unambiguous.<\/p>\n<p>Brands should also use trending hashtags. This will help you get more reach and engage your brand in trending communication. How can you find trending hashtags?<\/p>\n<ul>\n<li>Use services such as hashtagify.me to identify hashtags related to your business;<\/li>\n<li>Then you should determine if this hashtag is being abused. This can be done using the service <a href=\"https:\/\/ritetag.com\/\" target=\"_blank\">RiteTag.com<\/a>. If a hashtag is being overused, it&#039;s best to choose a different one. Otherwise, your content will get lost in a sea of posts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%D0%98%D0%B7%D0%BE%D0%BB%D1%8F%D1%86%D0%B8%D1%8F_SMM_%D0%BE%D1%82_%D0%B4%D1%80%D1%83%D0%B3%D0%B8%D1%85_%D0%B2%D0%B8%D0%B4%D0%BE%D0%B2_%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span>4. Isolation of SMM from other types of Internet marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The emphasis on social media is so great that some marketers forget about other promotion channels. In order for social media pages to reach their full potential, they must be linked to a business website, blog, product pages, and other digital platforms - this is the essence of how search linking social networks and web resources works.<\/p>\n<p>The presets and growing interest in a business blog are critical to your brand&#039;s long-term success. After all, subscribers don&#039;t want to see requests to go to a product page on social media, but are more than willing to read interesting news, tips or recommendations.<\/p>\n<p>For example, if you&#039;re promoting cosmetics on social media, posting a link to a medical article about acne won&#039;t get you many clicks. On the other hand, blog articles titled &quot;Top Skin Care Experts Revealed Mysteries&quot; or &quot;How to Feel Confident in Only Your Own Skin&quot; will get a lot of response. An added benefit is that the audience will also develop positive associations with your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%D0%A1%D0%BB%D0%B8%D1%88%D0%BA%D0%BE%D0%BC_%D1%81%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE_%D0%BF%D1%8B%D1%82%D0%B0%D0%B5%D1%82%D0%B5%D1%81%D1%8C_%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D1%82%D1%8C\"><\/span>5. Trying too hard to sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest mistakes marketers make is constantly trying to sell. Do not overdo it <a href=\"https:\/\/star-marketing.com.ua\/en\/smm\/\">with social media advertising<\/a> and don&#039;t forget the good stuff.<img decoding=\"async\" loading=\"lazy\" class=\"alignright  wp-image-8612\" src=\"https:\/\/star-marketing.com.ua\/wp-content\/uploads\/2015\/04\/Silno-pytaetes-prodat-300x225.jpg\" alt=\"Selling on social media\" width=\"444\" height=\"333\" \/><\/p>\n<p>By posting content that is useful to your audience, you are demonstrating that you care, regardless of whether these people buy something or not. Thus, you \u201cnurture\u201d a loyal audience.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"_6_%D0%97%D0%B0%D1%86%D0%B8%D0%BA%D0%BB%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%BD%D0%B0_%D0%B2%D0%B8%D0%B7%D1%83%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC_%D0%BA%D0%BE%D0%BD%D1%82%D0%B5%D0%BD%D1%82%D0%B5\"><\/span>\u00a06. Obsession with visual content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The value of visual content can be exaggerated. For example, as for Twitter:<\/p>\n<ul>\n<li>Photos get 35% more retweets on average;<\/li>\n<li>Video - on 28%;<\/li>\n<li>Famous quotes - by 19;<\/li>\n<li>Information in the form of a list - 17% more;<\/li>\n<li>Posts with hashtags - on 16%<\/li>\n<\/ul>\n<p>Continuation <a title=\"10 social media mistakes to avoid | Part 3\" href=\"https:\/\/star-marketing.com.ua\/en\/pogreshnosti-v-smm\/\">read here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Continuation of the translation of the article by blogger and Digital Marketing consultant Harry Dack about typical mistakes in SMM strategy. You will find the previous paragraphs here. 3. Complete lack of hashtags or unoptimized hashtags Use the full power of hashtags, create your own. If the content with your hashtag catches attention, you will get a viral effect. It's important to create hashtags that have a specific meaning, are attractive, [...]<\/p>","protected":false},"author":6,"featured_media":10286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041e\u0448\u0438\u0431\u043a\u0438 \u0432 \u0421\u043e\u0446 \u0421\u0435\u0442\u044f\u0445 | StarMarketing<\/title>\n<meta name=\"description\" content=\"\u0422\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043d\u0435\u0434\u043e\u0447\u0451\u0442\u044b \u0432 SMM \u261b \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u27a4 \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043e\u0442 Star-Marketing.com.ua, \u041e\u0434\u0435\u0441\u0441\u0430 \u260e (044) 362-30-65\" \/>\n<meta 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